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Luca Cioletti Mobile Developer conference, stockholm 100610


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Luca Cioletti Mobile Developer conference, Stockholm 10 June 2010

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Luca Cioletti Mobile Developer conference, stockholm 100610

  1. 1. Forum Nokia Developer Services<br />Gian Luca Cioletti<br />Business Development<br />Forum Nokia EMEA<br />
  2. 2. Who am I<br />originally from Florence, Italy<br />been living for 25 years in Finland<br />degree in Electronic Engineering<br />degree in International Business Management<br />over 16 years of experience in international business<br />an executive and professional in the Telecom industry, <br />a strategic thinker, <br />a visionary and inspiring Leader, <br />a consumer, <br />a human being <br />more about me on<br />
  3. 3. Worldwide Mobile Terminal Sales to End Users in 1Q10<br /> (Thousands of Units)*<br />Worldwide Smartphone Sales to End Users <br />by Operating System in 1Q10 (Thousands of Units)*<br />*Gartner<br />
  4. 4. Who is FNDC?<br />Forum Nokia and Developer Communities (FNDC) is dedicated to supporting third-party developers and publishers who bring locally and globally relevant content to Nokia devices around the globe.<br />
  5. 5. Very active developer community with over 1.7 million unique visitors per month<br />EMEA 50.3%<br />Americas15.8%<br />China 9.0%<br />India 7.2%<br />Source: Forum Nokia, February 2010<br />Rest of Asia 17.7%<br />
  6. 6. Games<br />Applications<br />Audio/Video<br />Personalization<br />Forum Nokia Serves Developers and Publishers<br />Native appsfor great performance: build with Nokia Qt SDK native applications with great portability Games. Productivity. Utilities.<br />Web apps, Web SDK the easiest way for web developers to create mobile apps: Web (HTML/CSS/JavaScript]<br />Business<br />City Guides & Maps<br />Entertainment<br />Music<br />News & Info<br />Photo & Video<br />Reference<br />Social Networks<br />Sports<br />Utilities<br />Ringtones<br />Themes<br />Wallpapers<br />Action<br />Adventure<br />Arcade<br />Card & Casino<br />Education<br />Puzzle<br />Sports<br />Strategy<br />Trivia<br />Word<br />City<br />Music<br />Podcasts<br />Video<br />Java appsfor hundred of millions of devices: Java J2ME<br />
  7. 7. Devices, clarified<br />Phones<br />(S40)<br />Basic devices for the masses.<br />Smartphones<br />(Symbian)<br />Democratizing the smartphone.<br />Computers<br />(MeeGo)<br />Leading the evolution of mobile computing<br />Develop Java apps<br />Develop Native Apps (Qt)<br />Develop Native Apps (Qt)<br />Develop Web Apps (WRT+Ovi)<br />Develop Web Apps (WRT+Ovi)<br />
  8. 8. Beta Available Now<br />Nokia Qt SDK 1.0<br />Overview<br />C++ based Qt for mobile app development.<br />Based on Qt Creator 2.0 IDE.<br />Supports S60,Symbian & MeeGo.<br />Introduces Qt access to selected device functions through new Qt APIs for mobile development. <br />
  9. 9. Nokia Qt SDK 1.0<br />A world class tool<br />Beta Available Now<br />Install. All in just one package. Easy to customize and update.<br />Simulate. Fast, easy to use and lightweight simulator.<br />Create. A complete IDE, based on Qt Creator<br />
  10. 10. Turning Web Designers Into Widget Developers<br />Develop web widgets using popular development tools <br /><ul><li>WRT plug-in 2.0 for Aptana Studio
  11. 11. WRT Extension for Adobe Dreamweaver
  12. 12. WRT plug-in for Microsoft Visual Studio </li></ul>Create, develop, test, previewand deploy WRT widgets for millions of Nokia devices<br /><ul><li>Easy transition from web designto widget development
  13. 13. Designers and developerscollaborate easily</li></ul>Widgets<br />WRT plug-insand extension<br />
  14. 14. Ovi App Wizard<br />Ovi app wizard is a fast, easy and free way to mobilize and monetize your web content (in RSS/Atom format) for Ovi Store<br />Free to use. No registration fee<br />Open to all businesses and individuals<br />No programming skills required<br />Only takes minutes to create<br />Apps delivered into Ovi Store within 24 hours of submission <br />Distribute apps that work on nearly every Nokia handset to millions through Nokia’s Ovi Store<br /><br />
  15. 15. Reach millions of consumers worldwide using Java™<br />Mobile Java™ applications offer you the opportunity to create rich, sought-after applications for mobile phones. Nokia offers the most comprehensive support for Java technology in the world’s most-popular mobile phones.<br />
  16. 16. Forum Nokia provides technical and business resourcesthat support mobile developers<br />Business Opportunities<br />3rd Party <br />Software <br />Developers<br />Global Community<br />Technical Support<br />
  17. 17. Ovi Store Designed for Scale, Built to Sell<br />Global Availability<br />Largest Range of Devices <br />Local Relevance <br />Payment Methods That Work for Consumers<br />180+Countries<br />Content from80 Countries and counting<br />100+ Handset models can get Ovi Store content<br />Including operator billing with 75 Operators<br />30 Languages<br />
  18. 18. How Consumers Are Responding*<br /><ul><li>Around 1.7 million downloads per day = 22 downloads/second
  19. 19. Each active user is still averaging 8.5 downloads per month.
  20. 20. 60% of daily visitors are repeat visitors
  21. 21. Average download activity: 12 content items per customer
  22. 22. Most prominent devices were all touch models: N97, N97 mini, 5800 XpressMusic, and 5530 XpressMusic
  23. 23. The top downloading countries from Ovi Store in alphabetical order are: France, Germany, India, Indonesia, Italy, Russia, Saudi Arabia, Turkey, UK & Vietnam</li></li></ul><li>Ovi Publisher Success Stories*<br /><ul><li>Offscreen Technologies: Over 25m downloads
  24. 24. Digital Chocolate: 4M downloads
  25. 25. Pico Brothers: over 2.5M downloads
  26. 26. Herocraft: over 1.8M downloads
  27. 27. mForma Europe Ltd. over 1.6M downloads
  28. 28. eBuddy, Shazam, Polarbit, Numo and Nimbuzz: over 1M downloads
  29. 29. More success stories:</li></li></ul><li>Creating Strategic Relationships Around Ovi Services <br />Adding Value to Devices<br />Finding Services<br /> for the Future<br />MEDIA<br />MUSIC<br />MESSAGING<br />MAPS<br />GAMES<br />…And Much More<br /><ul><li> Finding 3rd Party Innovation
  30. 30. Helping to Create Opportunities
  31. 31. Discovering the next new thing</li></ul>Creating Outstanding Experiences for Consumers<br />
  32. 32. Very active developer community with over 1.7 million unique visitors per month<br />Discussion BoardsWikis, Blogs<br />DeveloperNewsletters<br />eLearning &Webinars<br /><br />
  33. 33. Nokia and OVI Store in the<br />Nordic markets<br />
  34. 34. Ovi Store marketingRecommended section<br />Nokia will commit to promote local apps in own media and on the Ovi Store, main section (Recommended). <br /><ul><li>Position 3 and 4 of the main Ovi Store view are controlled by the local Nokia team to promote local apps on a rolling basis.
  35. 35. More positions will be controlled locally moving forward.</li></li></ul><li>Ovi Store marketingNokia.local pages<br /><ul><li>Promo banners on nokia.local main pages on a rolling basis for OVI Store and local apps. </li></ul>XML based banner showing relevant content to Danish users. Note that this XML feed will be used by external partners as well (operators,…) = more visibility for your apps<br />Fixed banners <br />
  36. 36. Ovi Store marketingATL/BTL campaigns<br />We will continue to do large 360 ATL/BTL campaigns including Ovi Store. They will of course include local content.<br />Examples:<br /><ul><li>OVI Store TV spots inc local apps
  37. 37. BTL material including local apps </li></ul>There are more campaigns planned in 2010 including Ovi Store.<br />
  38. 38. Pre-installs<br /><ul><li>Nokia will preinstall launchers in its devices from start. These launchers consist of the app logotype and a direct link to Ovi Store to download the item.
  39. 39. Our objective is to add up to 10 local app. launchers per country in every device shipped moving forward.
  40. 40. This is a great opportunity to secure the distribution of your apps.</li></li></ul><li>What are you waiting for?Get started now!<br />Apply for Launchpad membership at the following link:<br /><br />For support regarding the Launchpad membership:<br /><br />Register yourself and start to submit your content to OVI Store<br /><br /> For support regarding the OVI Store:<br /><br />
  41. 41. Develop for OVI Store<br /><ul><li>Create an app in 10mn: Ovi App Wizard – easy-creation-tool (based on existing RSS feeds) for both widgets and Java apps ensuring wide compatibility</li></ul><br /><ul><li>Customize your app more using WRT web standards. All devices supporting Web Run Time (web based apps  low dev cost, max. exposure)</li></ul><br /><ul><li>For more advanced apps, use Qt to develop for Nokia devices (Symbian or Meego).</li></ul>Learn more<br /><br /><ul><li>Get the SDKs</li></ul><br />
  42. 42. Key contact person in Forum Nokia Nordics:<br />Key contact persons in Nokia Nordics: <br />,<br />All Nokia devices are categorized here<br /><br />Latest S60 5.0 touch devices driving most traffic on Ovi Store. Touch based apps.<br /><br />Nokia blog (in Swedish), key contact person<br /><br />Develop for OVI Store<br />