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EMEA Marketing Trends

Current marketing trends that can impact you and your business.

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EMEA Marketing Trends

  1. 1. EMEA Marketing Trends Workshop LUANNE  TIERNEY   Vice  President  Juniper  Worldwide  Partner  Marke?ng   Dubai,  November  2012  
  2. 2. IMPACT  YOUR   CAREER  
  3. 3. GARTNER’S IT MEGA TRENDS Con/nued   Cloud  Growth   Mobility  &     Mobility  Apps   App  Stores  &     Marketplaces  Co-­‐IT   Social  User   Experience   The  Internet      of  Things   Big  Data   Use  of   Tablets   Next  Gen   Analy/cs   Fabric  
  4. 4. TREND  1:    SOCIAL  MEDIA  
  5. 5. SOCIAL  MEDIA  IN  EMEA   ü  232M  Facebook  users  (world’s   largest)     ü  70%  CIOs  find  social  media   valuable  in  influencing  buying   ü  80%  of  high  growth  companies   using  social  media   Forrester  2012     European  Travel  Commission  Internet  Report  2012   BursonMarsteller  Europe  “Inside  the  Mind  of  the  CIO”  Study  2012      
  6. 6. Europe  has     1/3     of  world’s     social  networkers       Comscore  2012  
  7. 7. HOW CAN YOU USE SOCIAL MEDIA?
  8. 8. TWEET LATEST NEWS, INSIGHTS, TRENDS OR “WHAT’S GOT OUR ATTENTION” Facebook  is  a  great  way  to  reach  out   to  your  customer  base  and  start  a   conversa/on  
  9. 9. WHAT COULD YOU TWEET ABOUT? What  are  some  of  the  ideas  you  could   start    to  share  with  your  customers   and  internal  clients  on  Twi^er?  
  10. 10. TWITTER  CAN  IMPACT  YOUR  BRAND  
  11. 11. •  Promote offers •  Give product/ services news •  Create groups
  12. 12. DEVELOP   YOUR  BRAND     ON  LINKEDIN  
  13. 13. What  could  you  post     on  your  company’s   LinkedIn  page?  
  14. 14. ü  Post content ü  Follow-up with conversation
  15. 15. TREND  2:  MOBILITY   ü 55.1  M  mobile  users   ü QR  Code  usage  doubled   for  smartphone  users   ü Social  media  access  via   mobile  44%  growth     Comscore  June  2012  
  16. 16. DON’T  PUSH  TOO  MUCH  CONTENT  
  17. 17. ONE MESSAGE FOR MOBILE PICK
  18. 18. short timely relevant one column html 5 interesting eye catching headline easy catchy content finger friendly fun funny engaging content audience now css java CREATE MOBILE-FRIENDLY MESSAGES
  19. 19. MOBILE-­‐FRIENDLY   MESSAGES     1. Minimal  images   2. Don’t  use  flash   3. Use  headlines   4. <100  words  @  page   5. Click  to  call  
  20. 20. TREND  3:  BUILD  IT  ONCE!  
  21. 21. WE LIVE IN A VISUAL WORLD
  22. 22. TREND  4:  INFOGRAPHICS  
  23. 23. hp://bit.ly/vB2k9Y   Juniper  Cloud   Infographic  
  24. 24. TREND  5:  INSTAGRAM  
  25. 25. Instagram’s  share  of  social  market  increased:   8,121  %  in  Singapore                          2,028  %  in  the  UK                                                843  %  in  New  Zealand     Digital  Insights,  Experian  2012  
  26. 26. 1.  Give  behind  scenes  insights  into  company  or  team     2.  Send  customers  evidence  they  ma^er  to  you     3.  Promote  &  engage  real-­‐/me  at  events   4.  Provide  photos  of  event  ajerwards   5.  Visually  record  case  studies  of  service  work   6.  Run  compe//ons  on  Instagram   6  WAYS  TO  USE  INSTAGRAM  
  27. 27. Introduce  Your  Engineers  
  28. 28. Showcase  Products   &  Services  
  29. 29. TREND  6:  GEO-­‐LOCATION  
  30. 30. Luanne  Tierney   VP  Juniper   Your current location: Dubai
  31. 31. ENGAGE  
  32. 32. Measuring  Success   Unique Page Views Time on Page Total Pages Viewed Referring Traffic GOOGLE ANALYTICS MEASURES:
  33. 33. 1.  Am I getting positive exposure? 2.  Are my sales staff or engineers showing up online (Linkedin expert) 3. Am I getting increased attendance at my events? Ques/ons  to  Ask  
  34. 34. SOCIAL  MEDIA   DESIGN  FOR  MOBILE   BUILD  IT  ONCE   INFOGRAPHICS   INSTAGRAM   GEOLOCATION   SIX  TRENDS  
  35. 35. ü  Make sure your site is mobile friendly. Build it once. ü  Make your marketing more visual. ü  Have one person on staff dedicated to content. TO  DO   TOP  3     ACTIONS   Make  site  mobile   ready   Make  marke/ng   more  visual   Tweet  valuable   content  
  36. 36. THANK YOU! www.  twi^er.com/#!/ld/erney   www.linkedin.com/in/luanne/erney   l/erney@juniper.net   Luanne  Tierney   Vice  President,  Worldwide  Partner  Marke/ng   1194  N.  Mathilda  Ave.   Sunnyvale,  CA  94089  
  • RICHARDALEXANDERRODR

    May. 3, 2017
  • prometeya83

    Nov. 6, 2013

Current marketing trends that can impact you and your business.

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