Google More Than Search


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Besides being the #1 search engine, Google offers a lot more to help personal productivity and branding

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Google More Than Search

  1. 1. More Than Search Larry Porter [email_address]
  2. 2. About Google <ul><li>Google Inc.  is a multinational public corporation invested in Internet search, cloud computing, and advertising technologies, Google hosts and develops a number of Internet-based services (search, advertising, productivity tools, enterprise products and other products) and generates profit primarily from advertising through itsAdWords program. </li></ul><ul><li>The company was founded as a research project in 1996 by Larry Page and Sergey Brin, while the two were attending Stanford University as PhD candidates. </li></ul><ul><li>It was first incorporated as a privately held company on September 4, 1998, and its initial public offering $85/ followed on August 19, 2004.   Now about $537 </li></ul><ul><li>Expansion through acquisition, partnerships (NASA) </li></ul><ul><li>Revenue $29.3B Profit $8.5B, Equity $46.2B 26,000+ employees, </li></ul><ul><li>Google runs over one million servers in data centers around the world, and processes over one billion search requests and about twenty-four petabytes of user-generated data every day. </li></ul><ul><li>Top employment cultures, employees can spend 20% of time on projects, philanthropy </li></ul><ul><li>“ Don’t be Evil” </li></ul>
  3. 4. Do You Google? <ul><li>Gmail </li></ul><ul><li>Google Profile </li></ul><ul><li>Google Chrome Browser </li></ul><ul><li>Calendar/To do lists </li></ul><ul><li>Google Alerts </li></ul><ul><li>Other Googles </li></ul><ul><li>Google and Careers </li></ul>
  4. 5. Gmail <ul><li>What type of account do you have? What happens if you move? How does an employer find you 30 days later? </li></ul><ul><li>Use Yahoo, Gmail, Hotmail…… not local ISP email addresses, for portability </li></ul><ul><li>Integration with Android smart phones </li></ul><ul><li>Instant messaging </li></ul><ul><li>Setting up gmail </li></ul>
  5. 6. Google Gmail & Account
  6. 7. Google Profile <ul><li>After creating a google account, set up your profile. </li></ul><ul><li>Be professional include keywords </li></ul><ul><li>Why is this important? </li></ul><ul><ul><li>After linkedin, Google Search is the most popular tool that recruiters use to find prospects </li></ul></ul><ul><ul><li>You will rank higher in searches </li></ul></ul><ul><li>Setting it up </li></ul>
  7. 8. My Google Profile
  8. 12. Google Chrome Browser <ul><li>Free download from google </li></ul><ul><li>Very fast-search directy from browser bar </li></ul><ul><li>Built in malware and phishing protection </li></ul><ul><li>Privacy mode </li></ul><ul><li>As long as sign in under google account the homepage is exactly the same and updates automatically when you work on any another computer </li></ul><ul><li> </li></ul>
  9. 13. IGoogle Homepage <ul><li>Google allows you to have your own homepage. You can personalize it with your own themes, games, or any other application </li></ul><ul><li>Easy access to applications and data as they are kept in one page and that means time saving. </li></ul><ul><li>To-do list, calendar and count down timer may help to enhance productivity when fully utilized. </li></ul><ul><li>Google account homepage one place-email, calendar, social media, news, RSS feeds, tools and games can synch with all Calendars, social media email accounts </li></ul><ul><li>Can access from any computer-just sign in </li></ul><ul><li>Set it up your way with apps/ display </li></ul><ul><li> </li></ul>
  10. 14. Google Calendar <ul><li>Sign up with google account on Calendar homepage </li></ul><ul><li>Compatible and synchs with Outlook </li></ul><ul><li>Smartphone Android compatible-calendar goes with you </li></ul><ul><li> </li></ul>
  11. 15. Google Alerts <ul><li>Set them up to have current news and information delivered to you. </li></ul><ul><li>Job alerts: as they happen </li></ul><ul><li>Industry News: daily weekly </li></ul><ul><li>http:// /alerts </li></ul>
  12. 16. Google Places <ul><li>Great for small business (job search?) </li></ul><ul><li>When people search, listing comes up with map and people can find you </li></ul><ul><li>Google provides analytics </li></ul>
  13. 18. Google Places
  14. 19. Google Maps/Earth <ul><li>Directions/Maps  </li></ul><ul><li>Lets you fly anywhere on Earth to view satellite imagery, maps, terrain, 3D buildings, from galaxies in outer space to the canyons of the ocean </li></ul><ul><li>http:// = sv.museums&utm_campaign = en&utm_medium = van&utm_source =en-van- na-us-gns-svn&utm_term =museums </li></ul>
  15. 20. Lots of Google Applications <ul><li>Android Smartphone/Tablet Operating system: Seemless integration </li></ul><ul><li>Google Docs: Free online document, spreadsheet, presentation software allows real time collaboration and editing </li></ul><ul><li>Google Scholar : Research based information http:// / </li></ul><ul><li>Google Reader is one of the most popular RSS readers  on the web and people use this to collect feeds (articles from blogs or news) which they can browse through later. See Bob Graham’s presentation </li></ul><ul><li>Picasa is a free photo organization tool for Windows, Macs, and Linux that allows you to organize photos on your computer hard drive. They can be rated or assigned to albums for easy searching. You can also use it for minor photo editing, such as cropping and removing red eye. </li></ul><ul><li>Blogger is Google’s free tool for creating blogs. It can be found on the web at  http:// . The mixture of cost (free) and flexibility makes Blogger one of the best deals around. </li></ul><ul><li>Youtube: videos on just about any topic including job search </li></ul>
  16. 21. Google Applications <ul><li>Keyword Tool: https:// =1000000000&__c=1000000000&ideaRequestType= KEYWORD_IDEAS#search.none </li></ul><ul><li>Google Sites : f you are looking to create your own personal website, Google web hosting would be a great free option;  but it is limited </li></ul><ul><li>Google Images : The most comprehensive image search on the web http:// = en&source = hp&biw =1920&bih=955&q= scotty+dog&gbv =2&aq=3&aqi=g7g-s1g2&aql=& oq = scotty + </li></ul><ul><li>Calculator : Can be enabled in browser toolbar </li></ul><ul><li>Translator : Can be enabled in browser toolbar </li></ul><ul><li>Google groups </li></ul><ul><li>Google Checkout: Paypal competition </li></ul><ul><li>Google Apps for business/ education </li></ul><ul><li>………………………………… .. What’s next? http:// / </li></ul>
  17. 22. Google and Careers <ul><li>Heavily used by recruiters-you should know keywords and be found </li></ul><ul><li>Provides tools for productivity-calendar/to do </li></ul><ul><li>Alerts deliver specific job opportunities </li></ul><ul><li>Research on potential employers, industry (scholar) and locations (maps) </li></ul><ul><li>You tube videos to help with search and interview skills http:// =0dUuCRPgNcU </li></ul><ul><li>http:// =Q6mz_yn6em0&feature= relmfu </li></ul><ul><li>Provides/Integrates social media tools </li></ul><ul><li>Profiles and blogs to raise your rankings in search </li></ul><ul><li>Collaborate on your resume with google docs </li></ul>