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#MENTIONTRENDS @LAURENTEE
GET AHEAD OF THE TRENDS
BE SUCCESSFUL IN SOCIAL MARKETING
#MENTIONTRENDS @LAURENTEE
LAUREN TEAGUE
SOCIAL MEDIA COACH
#MENTIONTRENDS @LAURENTEE
THINK OF SOCIAL CHANNELS
AS CONTENT HUBS
1
SOCIAL MEDIA IS MORE
THAN A REDIRECT
#MENTIONTRENDS @LAURENTEE
SOCIAL CHANNELS ARE BECOMING CONTENT HUBS
A WINNING STRATEGY NEEDS BASE HITS AND HOME RUNS
▸ Dev...
#MENTIONTRENDS @LAURENTEE
SOCIAL CHANNELS ARE BECOMING CONTENT HUBS
CONTENT LIVES ON MANY CHANNELS, RATHER THAN JUST YOUR ...
#MENTIONTRENDS @LAURENTEE
CREATE STORIES
SPECIFICALLY FOR A
SOCIAL MEDIA CHANNEL
#MENTIONTRENDS @LAURENTEE
SOCIAL CHANNELS ARE BECOMING CONTENT HUBS
AS SOCIAL CHANNELS MATURE, BRANDS WILL BE MORE COMFORT...
#MENTIONTRENDS @LAURENTEE
SOCIAL CHANNELS ARE CONTENT HUBS
CONSIDER SNAPCHAT
▸ Content is created and consumed entirely
wi...
#MENTIONTRENDS @LAURENTEE
MAKE CONTENT THAT MOVES,
SINGS AND SMILES
2
CONTENT THAT MOVES
VIDEO ON THE SMALL SCREEN
Cisco predicts mobile video will make up 69% of the
world’s internet traffic by 2018.
#MENTIONTRENDS @LAURENTEE
MAKING CONTENT MOVE
VIDEO IS KEY IN EVERY SOCIAL CHANNEL
▸ Social channels continue to optimize ...
#MENTIONTRENDS @LAURENTEE
2.8X
A VIDEO UPLOADED DIRECTLY TO
TWITTER IS 2.8 TIMES MORE LIKELY
TO BE AMPLIFIED THAN VIDEO
SH...
#MENTIONTRENDS @LAURENTEE
MAKE CONTENT THAT MOVES
KEYS TO PRODUCING SUCCESSFUL VIDEO FOR SOCIAL
▸ Lead with the take-home ...
#MENTIONTRENDS @LAURENTEE
#MENTIONTRENDS @LAURENTEE
9.7” IPAD PRO 32GB: $729
OCULUS RIFT: $599
360FLY CAMERA: $400
GOPRO HERO4 SILVER: $400
IPAD MIN...
CONTENT THAT SINGS
PODCASTS ARE BIG BUSINESS
THE SAME NUMBER OF PEOPLE LISTEN TO PODCASTS
AS USE TWITTER
#MENTIONTRENDS @LAURENTEE
IN 2014, MOST
PODCASTS WERE
LISTENED TO ON THE
COMPUTER.
NOT ANYMORE.
CONVINCEANDCONVERT.COM
#MENTIONTRENDS @LAURENTEE
REINVENT THE MIXTAPE
“GOD IS A DJ,
LIFE IS A DANCE FLOOR
LOVE IS A RHYTHM
YOU ARE THE MUSIC”
#MENTIONTRENDS @LAURENTEE
CONTENT THAT SMILES
😂
#MENTIONTRENDS @LAURENTEE
EMOJIS 😎
EMOJI WAS NAMED
WORD OF THE YEAR IN
2015 BY OXFORD
DICTIONARY, SIGNALING
A MAJOR SHIFT ...
#MENTIONTRENDS @LAURENTEE
EMOJIS AREN’T FILLER
FOUR IN 10 MILLENNIALS
SAID THEY WOULD
RATHER COMMUNICATE
WITH PICTURES THA...
#MENTIONTRENDS @LAURENTEE
MAKING YOUR CONTENT SMILE
EMOJIS AS EDUCATIONAL TOOLS
#MENTIONTRENDS @LAURENTEE
MAKING YOUR CONTENT SMILE
EMOJIS AS ART
#MENTIONTRENDS @LAURENTEE
MAKING YOUR CONTENT SMILE
CUSTOM EMOJI
KEYBOARDS 

#MENTIONTRENDS @LAURENTEE
MAKING YOUR CONTENT SMILE
TWITTER EMOJIS
(HASHFLA.GS)
#MENTIONTRENDS @LAURENTEE
MAKING CONTENT THAT SMILES
INTEGRATE EMOJI INTO YOUR MARKETING
▸ Email subject lines
▸ Mobile pu...
#MENTIONTRENDS @LAURENTEE
TARGETED REACH TRUMPS
MASS REACH
3
#MENTIONTRENDS @LAURENTEE
70%AVERAGE AMOUNT OF
CONTENT AN
INSTAGRAM USER
MISSES IN THEIR FEED
source: locowise.com
#MENTIONTRENDS @LAURENTEE
TARGETED REACH TRUMPS MASS REACH
FOCUS ON TARGETED REACH TO BATTLE THE FALL OF ORGANIC
▸ Publish...
#MENTIONTRENDS @LAURENTEE
TARGETED REACH TRUMPS MASS REACH
USE RETARGETING TOOLS TO REACH YOUR DIGITAL AUDIENCE IN SOCIAL
...
#MENTIONTRENDS @LAURENTEE
CONSUMERS TRUST PEOPLE,
NOT BRANDS
4
#MENTIONTRENDS @LAURENTEE
63% TRUST “A PERSON LIKE YOURSELF”
VERSUS JUST 43% WHO TRUST A CEO
Source: Edelman Trust Baromet...
#MENTIONTRENDS @LAURENTEE
FOR EVERY DOLLAR SPENT ON
INFLUENCER MARKETING IN 2014,
MARKETERS SAW A $6.85 RETURN IN
EARNED M...
#MENTIONTRENDS @LAURENTEE
IN 2015, EARNED MEDIA VALUE JUMPED
TO $9.60 FOR EACH DOLLAR SPENT 

(+$2.75 YOY)
Simplitrends.co...
#MENTIONTRENDS @LAURENTEE
CONSUMERS TRUST PEOPLE, NOT BRANDS
ROLE OF INFLUENCERS IN SOCIAL MARKETING
Change
Perceptions
De...
#MENTIONTRENDS @LAURENTEE
CONSUMERS TRUST PEOPLE, NOT BRANDS
WHAT DO INFLUENCERS CARE ABOUT?
Access
Share insider
experien...
#MENTIONTRENDS @LAURENTEE
???QUESTIONS
#MENTIONTRENDS @LAURENTEE
CONVINCEANDCONVERT.COM
CONVINCE & CONVERT MEDIA
THANK YOU!
TWEET ME @LAURENTEE
Get Ahead of the Trends for Success in Social Media Marketing
Get Ahead of the Trends for Success in Social Media Marketing
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Get Ahead of the Trends for Success in Social Media Marketing

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By mid-year, your 2016 social media strategy may already look dated. Such is the challenge in an ever-evolving industry. This presentation will help you push the reset button to prioritize what’s happening in digital marketing now, and understand what you need to focus on for the rest of the year.

In this session, you’ll learn:
- Why social content should be created with a specific platform in mind.
- How to make content move, sing and smile, and where to put it online
- Why creating one-to-one relationships with your audience trumps trying to reach everyone

Published in: Social Media
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Get Ahead of the Trends for Success in Social Media Marketing

  1. 1. #MENTIONTRENDS @LAURENTEE GET AHEAD OF THE TRENDS BE SUCCESSFUL IN SOCIAL MARKETING
  2. 2. #MENTIONTRENDS @LAURENTEE LAUREN TEAGUE SOCIAL MEDIA COACH
  3. 3. #MENTIONTRENDS @LAURENTEE THINK OF SOCIAL CHANNELS AS CONTENT HUBS 1
  4. 4. SOCIAL MEDIA IS MORE THAN A REDIRECT
  5. 5. #MENTIONTRENDS @LAURENTEE SOCIAL CHANNELS ARE BECOMING CONTENT HUBS A WINNING STRATEGY NEEDS BASE HITS AND HOME RUNS ▸ Develop an editorial strategy that produces solid day-to- day content to keep your brand top of mind. ▸ Add value to your audience’s news feed ▸ Develop thematics that the audience can come to expect, driving appointment viewing and engagement. ▸ Complement day-to-day with larger tentpole ideas and executions ▸ Set measurable goals for both daily and tentpole content
  6. 6. #MENTIONTRENDS @LAURENTEE SOCIAL CHANNELS ARE BECOMING CONTENT HUBS CONTENT LIVES ON MANY CHANNELS, RATHER THAN JUST YOUR WEBSITE ▸ Decentralized content is a result of successful content repositories and hubs, like Slideshare and Medium. ▸ Content that is published natively to these content hubs benefit from greater opportunity for discovery and distribution. ▸ Facebook is now in the distribution game with Instant Articles
  7. 7. #MENTIONTRENDS @LAURENTEE CREATE STORIES SPECIFICALLY FOR A SOCIAL MEDIA CHANNEL
  8. 8. #MENTIONTRENDS @LAURENTEE SOCIAL CHANNELS ARE BECOMING CONTENT HUBS AS SOCIAL CHANNELS MATURE, BRANDS WILL BE MORE COMFORTABLE CREATING CONTENT SPECIFICALLY FOR DISTRIBUTION ON A SINGLE CHANNEL
  9. 9. #MENTIONTRENDS @LAURENTEE SOCIAL CHANNELS ARE CONTENT HUBS CONSIDER SNAPCHAT ▸ Content is created and consumed entirely within the mobile app ▸ No app switching or linking ▸ Temporary, never permanent ▸ Inherently social first ▸ Stories enable real time movie making, one clip at a time
  10. 10. #MENTIONTRENDS @LAURENTEE MAKE CONTENT THAT MOVES, SINGS AND SMILES 2
  11. 11. CONTENT THAT MOVES
  12. 12. VIDEO ON THE SMALL SCREEN Cisco predicts mobile video will make up 69% of the world’s internet traffic by 2018.
  13. 13. #MENTIONTRENDS @LAURENTEE MAKING CONTENT MOVE VIDEO IS KEY IN EVERY SOCIAL CHANNEL ▸ Social channels continue to optimize for video that is posted directly into their channel, natively, rather than a link from YouTube or another hosting site. ▸ Several ways to create and produce effective videos: ▸ GIFs, Cinemagraphs and Animations ▸ Under 10 seconds: Vine, Snapchat ▸ Over 30 seconds: Twitter, Facebook, Instagram ▸ Live: Periscope, Blab, Facebook Live
  14. 14. #MENTIONTRENDS @LAURENTEE 2.8X A VIDEO UPLOADED DIRECTLY TO TWITTER IS 2.8 TIMES MORE LIKELY TO BE AMPLIFIED THAN VIDEO SHARED FROM ANOTHER PLATFORM
  15. 15. #MENTIONTRENDS @LAURENTEE MAKE CONTENT THAT MOVES KEYS TO PRODUCING SUCCESSFUL VIDEO FOR SOCIAL ▸ Lead with the take-home message or call to action in the first five seconds. Audiences won't stop scrolling to watch through the end of every video. ▸ Produce with the assumption that most video is watched on mute in social media. Use captions, graphics, and animation effectively to present the full message, or at least get users to click on the video & hear sound. ▸ Immersive 360º and Virtual Reality formats are quickly becoming the next big thing. Technology is making it easier to film and watch this exciting type of video.
  16. 16. #MENTIONTRENDS @LAURENTEE
  17. 17. #MENTIONTRENDS @LAURENTEE 9.7” IPAD PRO 32GB: $729 OCULUS RIFT: $599 360FLY CAMERA: $400 GOPRO HERO4 SILVER: $400 IPAD MINI 2 16GB: $399 SAMSUNG GEAR VR: $99
  18. 18. CONTENT THAT SINGS
  19. 19. PODCASTS ARE BIG BUSINESS THE SAME NUMBER OF PEOPLE LISTEN TO PODCASTS AS USE TWITTER
  20. 20. #MENTIONTRENDS @LAURENTEE IN 2014, MOST PODCASTS WERE LISTENED TO ON THE COMPUTER. NOT ANYMORE.
  21. 21. CONVINCEANDCONVERT.COM
  22. 22. #MENTIONTRENDS @LAURENTEE REINVENT THE MIXTAPE “GOD IS A DJ, LIFE IS A DANCE FLOOR LOVE IS A RHYTHM YOU ARE THE MUSIC”
  23. 23. #MENTIONTRENDS @LAURENTEE CONTENT THAT SMILES 😂
  24. 24. #MENTIONTRENDS @LAURENTEE EMOJIS 😎 EMOJI WAS NAMED WORD OF THE YEAR IN 2015 BY OXFORD DICTIONARY, SIGNALING A MAJOR SHIFT IN CONSUMER BEHAVIOR
  25. 25. #MENTIONTRENDS @LAURENTEE EMOJIS AREN’T FILLER FOUR IN 10 MILLENNIALS SAID THEY WOULD RATHER COMMUNICATE WITH PICTURES THAN WITH WORDS Source: Deep Focus - The Cassandra Report
  26. 26. #MENTIONTRENDS @LAURENTEE MAKING YOUR CONTENT SMILE EMOJIS AS EDUCATIONAL TOOLS
  27. 27. #MENTIONTRENDS @LAURENTEE MAKING YOUR CONTENT SMILE EMOJIS AS ART
  28. 28. #MENTIONTRENDS @LAURENTEE MAKING YOUR CONTENT SMILE CUSTOM EMOJI KEYBOARDS 

  29. 29. #MENTIONTRENDS @LAURENTEE MAKING YOUR CONTENT SMILE TWITTER EMOJIS (HASHFLA.GS)
  30. 30. #MENTIONTRENDS @LAURENTEE MAKING CONTENT THAT SMILES INTEGRATE EMOJI INTO YOUR MARKETING ▸ Email subject lines ▸ Mobile push notifications ▸ Traditional print / display advertising ▸ Replies and comments in social media ▸ Calls to action
  31. 31. #MENTIONTRENDS @LAURENTEE TARGETED REACH TRUMPS MASS REACH 3
  32. 32. #MENTIONTRENDS @LAURENTEE 70%AVERAGE AMOUNT OF CONTENT AN INSTAGRAM USER MISSES IN THEIR FEED source: locowise.com
  33. 33. #MENTIONTRENDS @LAURENTEE TARGETED REACH TRUMPS MASS REACH FOCUS ON TARGETED REACH TO BATTLE THE FALL OF ORGANIC ▸ Publishers can respond to declining organic reach with a more focused posting strategy to reach their most important audience ▸ Facebook allows any page to target their organic content, both in Settings and at the Post Publishing level ▸ Use targeting options with Twitter Cards to reach a specific audience on Twitter
  34. 34. #MENTIONTRENDS @LAURENTEE TARGETED REACH TRUMPS MASS REACH USE RETARGETING TOOLS TO REACH YOUR DIGITAL AUDIENCE IN SOCIAL ▸ Retargeting allows you to follow those who you know have visited your website or signed up for your email list ▸ Create unique content and calls to action specifically to those who are already your customers ▸ Facebook Ads improvements of Website Custom Audiences allow targeting based on time spent, aggregate values, dynamic date and by event.
  35. 35. #MENTIONTRENDS @LAURENTEE CONSUMERS TRUST PEOPLE, NOT BRANDS 4
  36. 36. #MENTIONTRENDS @LAURENTEE 63% TRUST “A PERSON LIKE YOURSELF” VERSUS JUST 43% WHO TRUST A CEO Source: Edelman Trust Barometer 2015
  37. 37. #MENTIONTRENDS @LAURENTEE FOR EVERY DOLLAR SPENT ON INFLUENCER MARKETING IN 2014, MARKETERS SAW A $6.85 RETURN IN EARNED MEDIA VALUE. Simplitrends.com Content Marketing Trends in 2016 CUSTOMERS TRUST PEOPLE, NOT BRANDS
  38. 38. #MENTIONTRENDS @LAURENTEE IN 2015, EARNED MEDIA VALUE JUMPED TO $9.60 FOR EACH DOLLAR SPENT 
 (+$2.75 YOY) Simplitrends.com Content Marketing Trends in 2016 CUSTOMERS TRUST PEOPLE, NOT BRANDS
  39. 39. #MENTIONTRENDS @LAURENTEE CONSUMERS TRUST PEOPLE, NOT BRANDS ROLE OF INFLUENCERS IN SOCIAL MARKETING Change Perceptions Demonstrate Differences Reach New Audiences
  40. 40. #MENTIONTRENDS @LAURENTEE CONSUMERS TRUST PEOPLE, NOT BRANDS WHAT DO INFLUENCERS CARE ABOUT? Access Share insider experiences and behind- the-scenes access to help influencers tell a story unique to them Audience Exposure to a new audience and validation from your brand help to grow reachable users. Cash For many influencers, their online brand is a money-making venture.
  41. 41. #MENTIONTRENDS @LAURENTEE ???QUESTIONS
  42. 42. #MENTIONTRENDS @LAURENTEE CONVINCEANDCONVERT.COM CONVINCE & CONVERT MEDIA
  43. 43. THANK YOU! TWEET ME @LAURENTEE

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