Boosting Visibility for the European LT Industry

Visibility for the European Industrial LT Landscapeat META-FORUM 2011 Jochen Hummel Budapest — Jun 27, 2011

Foreword This slide deck was presented on Jun 27, 2011 at META Forum 2011 (www.meta-net.eu). It has been slightly adopted. Animations have been removed. The sample for an online templated company presentation had to be distributed over several slides. I have also added some gray narration boxes to provide context where I felt necessary. I have listed links and copyrights in the lower right corner. I am sorry if I have missed some. If so, please let me know. I am also happy about comments, criticism, or praise. Have fun! Jochen Hummel jochen@esteam.se

challenges of the lt industry Academic product approaches Hard to understand for the layman Regional fragmentation Add-on to translation agencies Unclear, mixed business models Lack of success stories Not an established software category!

no success stories? eDiscovery Successes in LT. Autonomy never seen in the LT category although MBC is primarily language processing. Content Management The Leader in Meaning Based Computing Enterprise Search Language Technology?? © SDL plc., © Autonomy Corp.

what’s really visible? Google translate made LT mainstream, but API recently pulled. © Google

introducing lt biz asscociation Founding dinner last September in Brussels www.ltba.org launched in March Moderate interest Structured online presentations launch soon Online product demo API

members & mission & vision SMEs with focus on language technology. Later also large corporations and companies with wider range. Form an active organization to create a strong industry image. Drive communication internally and externally to promote collaboration and business. Establish Language Technology as a recognized software product category.

visibility thru online presentations

next steps & needs Promote site and sign-up members Find driving enthusiasts Found non-profit organization Organize first member meeting Decide on and find funding Agree on future direction

contact language technology business association www: ltab.org email: ltabOrg@gmail.com twitter: @ltbaOrg fb page: language technology business association Jochen Hummel email: jochen@esteam.se twitter: @JochenHummel live: Berlin-Mitte

Boosting Visibility for the European LT Industry

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