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Online Shop Catwalk
cateva idei desprinse din jurizare
(usability)
Fashionable by Google
24 martie 2015
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De ce un set de bune practici / criterii?
•95% din obiceiurile de vizitare/cumparare se
formeaza pe alte site-uri
•Feedback-ul de la clienti construieste un business
•Inovatie in e-commerce? Da!
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Follow the scent
Eu de ce am venit in
camera asta?
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Voucher? Da/Nu
Ierarhia vizuala
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Thank You Page!
pagina de multumire
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Mesaje de eroare
claritate, relevanta
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Bannerul Comercial
relevanta
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a
GPeC
Gala Premiilor eCommerce
120+ criterii
in continua schimbare
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Avantaje GPeC
• http://www.gpec.ro/blog/8-motive-pentru-care-niciun-magazin-online-nu-
ar-trebui-sa-rateze-competitia-gpec-2015
Este foarte adevarat ca in urma celor 8 luni de competitie, doar o parte din
magazinele inscrise vor urca pe podiumul castigatorilor la Festivitatea de
Premiere GPeC din luna noiembrie, DAR indiferent daca sunt desemnate
castigatoare sau nu, la GPeC toate magazinele online participante in
competitie primesc rapoartele de evaluare, beneficiind de un adevarat audit
al propriei afaceri.
Un astfel de audit, facut de unii dintre cei mai buni specialisti in e-commerce
– membrii in juriul GPeC – te-ar costa minimum 2.500 EUR daca nu te-ai
inscrie in Competitia GPeC 2015!
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Beneficii GPeC – Fashionable by Google
• Pentru primele 3 magazine castigatoare
• acces gratuit la GPeC Summit (11-12-13 Mai 2015), in limita a 2 locuri de
magazin
• Pentru toti cei care s-au inscris in “Fashionable by Google”
• 20% discount din taxa de inscriere in Competitia GPeC 2015
• 20 EUR discount din taxa de 120 EUR/an de obtinere a marcii Trusted.ro
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Multumesc!
Daca doriti prezentarea astept un email.
• http://LiviuTaloi.ro
• Liviu.Taloi@SiteAudit.ro; Liviu@LiviuTaloi.ro
• I am active on Twitter, Facebook, G+ etc.
ECOMpedia.ro
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About Liviu TALOI
• Liviu Taloi was part of the team who worked for the most powerful Romanian online store – eMag.ro
during the first years of existence, where he was a PR Manager for 3 years.
• Since 2005-2006, Taloi founded the company WebAudit specialized in providing consultancy in
electronic-commerce for Romanian online shops. As a consultant, Taloi was practically a Project
Manager for each client, his main activities regarding: analyzing and solving usability and functionality
problems, growing and optimizing conversion rate, testing consumers behavior with website
optimizer tools, administrating all the departments of an online shop and creating online
advertising/marketing campaigns, measuring the return of investment and other KPI’s.
• Together with Andrei Radu, Liviu Taloi developed the methodology and organized the usability tests
for Romanian eCommerce Awards Festival (GPeC) since 2007 until now (first ones held in Romania).
Based on international standards, the purpose of usability tests was to identify main problems faced
by regular users when they are trying to buy something online.
• In the last years, Liviu Taloi offered consultancy to more than 100 Romanian online shops. Most of
them are now leaders on their market niche.
• Except consultancy and running usability tests, Taloi is also a speaker at conferences and e-commerce
workshops, being very appreciated by audience. He also writes articles and market analysis for
different online and printed publications. In 2008, Liviu Taloi was lecturer at the first Romanian E-
Commerce workshop called “iSell” and also he was lecturer at the first Online workshops called
“WebSell” – a series of 7 webinars regarding major problems of an online shop.
• Taloi was part of the team who developed the E-Commerce Study requested by ANCOM (government
agency) in October 2008 and the Romanian E-Commerce Study in 2006 at the request of MCTI
(ministry of IT&C). He repeated the study with private funding in 2010.

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Editor's Notes

  1. Explicat psihologie, la intrarea in alta camera uiti pentru ce ai venit, iti trebuie un reper de care sa te agati.
  2. Explicat psihologie, la intrarea in alta camera uiti pentru ce ai venit, iti trebuie un reper de care sa te agati.
  3. De ce este ea atat de importanta
  4. Care este mesajul pe care il citesti primul?
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  7. Criteriile se schimba