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In cautarea platformei de comert electronic sexy

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Nu exista platforma de comert electronic perfecta. Dar exista una potrivita pentru fiecare comerciant online, viitor comerciant online. Haideti sa aflam impreuna intrebarile necesare pentru descoperirea platformei de comert electronic sexy - Prezentare sustinuta la Iasi e-Commerce 2018, 27 martie 2018 - Camera de Comert Iasi, organizator MB Event.

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In cautarea platformei de comert electronic sexy

  1. 1. Platforma de Comerț Electronic Perfectă
  2. 2. În căutarea Platformei de Comerț Electronic Sexy Liviu TALOI, liviu.taloi@ECOMpedia.ro, Iasi, 27 martie 2018
  3. 3. În 1994-1995 am descoperit Internet-ul...
  4. 4. În 2001-2002 am făcut prima mea evaluare pe usability...
  5. 5. În 2004-2006 m-am alăturat acestei minunate echipe...
  6. 6. Începând cu 2005 am consiliat peste 100 magazine online...
  7. 7. 2012 ECOMpedia – portal despre e-commerce & marketing digital
  8. 8. Voi la ce v-ati uitat cand ati ales platforma de comert electronic? Sondaj adhoc pe grupul de FB “Comert Electronic”
  9. 9. Confidential and Proprietary
  10. 10. Benchmark 1 – Costul unei Platforme Sondaj in randul comunitatii ECOMpedia – Comert Electronic aproximativ 130 respondenti ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html
  11. 11. Confidential and Proprietary Care a fost costul programarii in primele 12 luni de zile? ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html
  12. 12. Confidential and Proprietary Care a fost costul programarii in primele 12 luni de zile? ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html
  13. 13. Confidential and Proprietary Care a fost costul programarii in primele 12 luni de zile? ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html
  14. 14. Confidential and Proprietary Bebelusi, Copii, Jucarii ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html
  15. 15. Confidential and Proprietary Casa, Gradina si Unelte ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html
  16. 16. Confidential and Proprietary IT&C, Electronice, Electrocasnice ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html
  17. 17. Benchmark 2 – Ce Platorme Folositi? Sondaj in randul comunitatii ECOMpedia – Comert Electronic aproximativ 250 respondenti ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html
  18. 18. Confidential and Proprietary Ce Platforme de Comert Electronic ati folosit? Folositi? ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html
  19. 19. Confidential and Proprietary Ce Platforme de Comert Electronic ati folosit? Folositi? ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html
  20. 20. Confidential and Proprietary Ce Platforme de Comert Electronic ati folosit? Folositi? ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html
  21. 21. Confidential and Proprietary WooCommerce + WordPress ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html
  22. 22. Confidential and Proprietary PrestaShop ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html
  23. 23. Confidential and Proprietary Magento ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html
  24. 24. Cum Alegem o Platforma de Comert Electronic? Ce intrebari ne punem?
  25. 25. Confidential and Proprietary
  26. 26. Confidential and Proprietary Discutii libere pe marginea intrebarilor Natura produselor vandute • Tangibile / Intangibile (digitale) • Cu variatii/optiuni (marime, culoare) / fara variatii • Vanzare recurenta / one time only Numarul produselor afisate • 1-5 produse • 100 – 1000 de produse • +100.000 de produse Produse?
  27. 27. Confidential and Proprietary Discutii libere pe marginea intrebarilor Unde se tine gestiunea stocului si/sau preturile? • In platforma (multi-furnizor vs 1-furnizor)? • In ERP? Rotatia produselor • Cate produse noi intra in oferta lunar? • Cate produse pot sa documentez pe zi? • In cate “click-uri” pot sa schimb pretul la.. Pretul, Stocul?
  28. 28. Confidential and Proprietary Discutii libere pe marginea intrebarilor Unde se tine gestiunea clientilor /comenzilor? • In platforma? • In CRM? • Black Friday? 1000/5000/10.000 cmzi/zi? Unde se stabilesc promotiile? • In platforma de ecommerce • In ERP (reguli si politici de discount) Procesarea Comenzilor, Promotiilor?
  29. 29. Confidential and Proprietary Discutii libere pe marginea intrebarilor Cati oameni vor lucra in magazinul online? • Sot + Sotie? • 3-5 oameni? 6-12 oameni? • 40 - 100, organizati in departamente? Vrei doar sa incerci modelul de business? Vrei doar sa probezi “vandabilitatea” unei game de produse noi? • SAAS? MarketPlace? Multi-store, multi-currency, multi-language? • TVA international? • Traduceri si localizare? Oameni, Model Business, Global?
  30. 30. Confidential and Proprietary Discutii libere pe marginea intrebarilor Cati oameni au angajati in companie? • Programatori, Seniori, Juniori? • Cati Account Manageri au? Sau Project Manageri? • Au tarife diferentiate fctie de rolul in proiect? Cati clienti activi au in acest moment? • O lista, Portofoliu 100+, 50+, 25+? • Referinte de la clienti, verbal, scris? Ce tarif au pe ora POST IMPLEMENTARE? Mentenanta? • Nu conteaza costul implementarii, dar mai ales costul de dupa • Cum trateaza BUG-urile? Critice, Ne Critice, Features? Compania de Dezvoltare/Programare?
  31. 31. Multumesc Voucher 20% PRO & DIAMOND ANALYTICS valabil azi, 27 martie 2018 ECOMpedia.ro/sexy-analytics 3 MAI 2018 - IASI Liviu TALOI liviu.taloi@ECOMpedia.ro
  32. 32. Confidential and Proprietary Intra acum pe ECOMpedia.ro si pune intrebarea la care vrei raspuns usability, marketing, analytics, e-commerce
  33. 33. Liviu TALOI Senior Consultant in e-commerce, usability, analytics, conversion rate optimization and online marketing @ECOMpedia Liviu is Co-Founder of the ECOMpedia.ro project and Community Manager for GPeC (Gala Premiilor e- Commerce - Romanian e-Commerce Award Gala). He has over 15 years of experience in online marketing and 10 years in e-commerce. He was, among other past jobs, PR Manager at eMAG. In 2005, he founded a web consulting company specialized in e-commerce and sites evaluation, Web Audit. He is also speaker at conferences and seminars, especially dedicated to electronic commerce, he write articles and market analysis. Skills: e-commerce, site audit, UX, CRO, Analytics, Online Marketing. Taloi has been selected by Cardinal Path to be a regional trainer of Google Partner Academy Programme in Google Analytics. Taloi has also GAIQ - Google Analytics Individual Qualification certification. Liviu TALOI has worked with online shops as eMAG, MarketOnline, SigmaNET, F64, FashionUP, TAMOS, Kurtmann, ZorileStore, Vexio.ro, MetaphoraBijoux, Gutuie.ro, eMenAtWork, e-commerce platforms & full digital agencies as Content Speed, Shopmania BIZ, Retargeting.biz, online tourism sites as EXIMTUR, Veltravel, he did usability & conversion rate optmization projects as for BCR - sIT Solutions AT Spardat Gmbh, Bitdefender (USA site), SKIN media, he delivered Google Analytics closed&open trainings as for BrainArt, Siniat, ING NN Asigurari de Viata, Google Partner Academy. In recent years, Liviu Taloi provided expert advice to more than 100 Romanian online stores in e- commerce, usability, analytics, conversion rate optimization and online marketing. Many of these online companies are now market leaders in their niche.

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