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Codul de discount / Voucherul 
inamicul #1 al conversiilor 
http://ECOMpedia.ro 
http://twitter.com/ltaloi 
http://www.lin...
2/74 
http://ECOMpedia.ro 
http://twitter.com/ltaloi 
http://www.linkedin.com/in/LiviuTaloi 
http://facebook.com/ltaloi/
http://ECOMpedia.ro 
http://twitter.com/ltaloi 
http://www.linkedin.com/in/LiviuTaloi 
http://facebook.com/ltaloi/ 
Câmp g...
Câmp gol – Adaugă CUPON 
http://ECOMpedia.ro 
http://twitter.com/ltaloi 
http://www.linkedin.com/in/LiviuTaloi 
http://fac...
Ce ați face acum dacă în cârlig 
ar fi un voucher… 
http://ECOMpedia.ro 
http://twitter.com/ltaloi 
http://www.linkedin.co...
dau click pe linkul de info, 
sa vad cum fac rost de unul... 
http://ECOMpedia.ro 
http://twitter.com/ltaloi 
http://www.l...
incep sa caut... 
http://ECOMpedia.ro 
http://twitter.com/ltaloi 
http://www.linkedin.com/in/LiviuTaloi 
http://facebook.c...
si tot caut... 
http://ECOMpedia.ro 
http://twitter.com/ltaloi 
http://www.linkedin.com/in/LiviuTaloi 
http://facebook.com...
http://ECOMpedia.ro 
http://twitter.com/ltaloi 
http://www.linkedin.com/in/LiviuTaloi 
http://facebook.com/ltaloi/
http://ECOMpedia.ro 
http://twitter.com/ltaloi 
http://www.linkedin.com/in/LiviuTaloi 
http://facebook.com/ltaloi/
http://ECOMpedia.ro 
http://twitter.com/ltaloi 
http://www.linkedin.com/in/LiviuTaloi 
http://facebook.com/ltaloi/
Soluții (1) 
1 - Macy’s 
• un landing page plin de coduri și cupoane 
• overlayer / popup 
• la click pe un voucher revine...
Nu ai un CUPON? 
http://ECOMpedia.ro 
http://twitter.com/ltaloi 
http://www.linkedin.com/in/LiviuTaloi 
http://facebook.co...
Soluții (2) 
2 – Don’t remember.com 
Nu ai un cod/cupon/voucher? Nu-i nimic! 
• apasă aici și iată codul tău, generat inst...
Soluții (3) 
3 – Token Links (emails) 
Ai primit un link cu un voucher? E OK! 
• linkul este personalizat, tokenul se reți...
Click pe link! COOKIE! 
http://ECOMpedia.ro 
http://twitter.com/ltaloi 
http://www.linkedin.com/in/LiviuTaloi 
http://face...
Soluții (4) 
4 – OtterShop / DressBox 
Ai un cod promoțional! Click aici să-l adaugi! 
• câmpul este inițial ascuns, vizib...
Ai un CUPON? Click aici 
Ai un CUPON? Click aici 
http://ECOMpedia.ro 
http://twitter.com/ltaloi 
http://www.linkedin.com/...
Mulțumesc! 
http://ECOMpedia.ro 
http://twitter.com/ltaloi 
http://www.linkedin.com/in/LiviuTaloi 
http://facebook.com/lta...
Prea putin timp alocat intrebarilor? 
Ai avut pe lista mai multe intrebari? 
Intra online pe ECOMpedia.ro 
si pune intreba...
About Liviu TALOI 
• Liviu Taloi was part of the team who worked for the most powerful Romanian online store – 
eMag.ro du...
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Codul de discount / Voucherul: Inamicul public nr. 1 al conversiilor!

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Evenimentul Anului in E-Commerce - GPeC Summit & Romanian E-Commerce Awards Gala - Codul de discount / Voucherul: Inamicul public nr. 1 al conversiilor! - Liviu TALOI (Co-Founder Ecompedia & Community Manager GPeC)

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Codul de discount / Voucherul: Inamicul public nr. 1 al conversiilor!

  1. 1. Codul de discount / Voucherul inamicul #1 al conversiilor http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  2. 2. 2/74 http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  3. 3. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/ Câmp gol – Adaugă CUPON
  4. 4. Câmp gol – Adaugă CUPON http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  5. 5. Ce ați face acum dacă în cârlig ar fi un voucher… http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  6. 6. dau click pe linkul de info, sa vad cum fac rost de unul... http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  7. 7. incep sa caut... http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  8. 8. si tot caut... http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  9. 9. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  10. 10. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  11. 11. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  12. 12. Soluții (1) 1 - Macy’s • un landing page plin de coduri și cupoane • overlayer / popup • la click pe un voucher revine pe coș • codul este validat automat / cookie http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  13. 13. Nu ai un CUPON? http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  14. 14. Soluții (2) 2 – Don’t remember.com Nu ai un cod/cupon/voucher? Nu-i nimic! • apasă aici și iată codul tău, generat instant • pe care il poți folosi acum sau.. • la comanda viitoare. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  15. 15. Soluții (3) 3 – Token Links (emails) Ai primit un link cu un voucher? E OK! • linkul este personalizat, tokenul se reține în cookie • în coș este deja adăugat și validat • pentru alți useri câmpul “voucher” este invizibil http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  16. 16. Click pe link! COOKIE! http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  17. 17. Soluții (4) 4 – OtterShop / DressBox Ai un cod promoțional! Click aici să-l adaugi! • câmpul este inițial ascuns, vizibil este îndemnul. • la click apare câmpul și se poate introduce codul • nu se scoate în evidență îndemnul la completare http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  18. 18. Ai un CUPON? Click aici Ai un CUPON? Click aici http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  19. 19. Mulțumesc! http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  20. 20. Prea putin timp alocat intrebarilor? Ai avut pe lista mai multe intrebari? Intra online pe ECOMpedia.ro si pune intrebarea la care vrei raspuns usability, marketing, seo/ppc, platforme ecommerce http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  21. 21. About Liviu TALOI • Liviu Taloi was part of the team who worked for the most powerful Romanian online store – eMag.ro during the first years of existence, where he was a PR Manager for approx.3 years. • Since 2005-2006, Taloi founded the company WebAudit specialized in providing consultancy in electronic-commerce for Romanian online shops. As a consultant, Taloi was practically a Project Manager for each client, his main activities regarding: analyzing and solving usability and functionality problems, growing and optimizing conversion rate, testing consumers behavior with website optimizer tools, administrating all the departments of an online shop and creating online advertising/marketing campaigns, measuring the return of investment and other KPI’s. • Together with Andrei Radu, Liviu Taloi developed the methodology and organized the usability tests for Romanian eCommerce Awards Festival (GPeC) since 2007 until now (first ones held in Romania). Based on international standards, the purpose of usability tests was to identify main problems faced by regular users when they are trying to buy something online. • In the last years, Liviu Taloi offered consultancy to more than 100 Romanian online shops. Most of them are now leaders on their market niche. • Except consultancy and running usability tests, Taloi is also a speaker at conferences and e-commerce workshops, being very appreciated by audience. He also writes articles and market analysis for different online and printed publications. In 2008, Liviu Taloi was lecturer at the first Romanian E-Commerce workshop called “iSell” and also he was lecturer at the first Online workshops called “WebSell” – a series of 7 webinars regarding major problems of an online shop. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/ • Taloi was part of the team who developed the E-Commerce Study requested by ANCOM (government agency) in October 2008 and the Romanian E-Commerce Study in 2006 at the request of MCTI (ministry of IT&C). He repeated the study with private funding in 2010.

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