Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Are you ready for ecommerce? 5 Tips & Tricks for growing online sales!

4,675 views

Published on

Are you ready for ecommerce? 5 Tips & Tricks for growing online sales! - Liviu TALOI, Google Partners Connect - 04 noiembrie 2014 & Lumea SEO PPC - 24 noiembrie 2014

Published in: Business
  • Follow the link, new dating source: ❶❶❶ http://bit.ly/2F90ZZC ❶❶❶
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating direct: ♥♥♥ http://bit.ly/2F90ZZC ♥♥♥
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Are you ready for ecommerce? 5 Tips & Tricks for growing online sales!

  1. 1. Are you ready for e-commerce? http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/ 5 Tips & Tricks pentru cresterea vanzarilor online (usability) Google Partners Connect 04 noiembrie 2014 & Lumea SEO PPC 24 noiembrie 2014
  2. 2. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  3. 3. Agenda 3 metode de a creste cifra de afaceri 5 Tips & Tricks pentru cresterea ratei de conversie Supercalifragilisticexpialidocious ECOMpedia – o resursa pentru cei care vor sa invete ECOMpedia Pentru Toti – consultanta gratuita http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/ 3
  4. 4. LiviuTaloi.ro - timeline • 1994-1995 webmaster guild, online marketing • 2004-2006 @ eMAG.ro • 2005, consultant independent • 2012, August – ECOMpedia.ro • +100 magazine online, +10 lideri in nisa lor • training-uri, webinarii, workshop-uri … http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  5. 5. Ecuatia Comertului Electronic Trafic x Rata de Conversie x Comanda Medie http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  6. 6. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/ 6
  7. 7. 1. USP / UVP bar bara cu diferentiatori • Publicarea diferentiatorilor magazinului cel putin in homepage (USP - unique selling proposition & UVP - unique value proposition) recomandat pe toate paginile, undeva in header • Una din cele mai importante intrebari "de ce ar cumpara clientii de la magazinul meu online?“. Prin ce se diferentiaza acest magazin online de altele din aceeasi nisa? http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  8. 8. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  9. 9. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  10. 10. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  11. 11. 1. USP / UVP bar bara cu diferentiatori • De ce ar cumpara clientii de la magazinul meu online? • Programare: continut dinamic in USP Bar. Follow the scent! • Social Proof! http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  12. 12. 2. Culoarea de actiune directionarea atentiei prin culoare • Se recomanda utilizarea unei singure culori pentru butoanele principale de actiune, in contrast cu restul de culori folosite majoritar in site • Pentru a evidentia butoanele de actiune care conduc utilizatorul spre cumparare • Culoarea de actiune cat mai putin folosita si sa "rimeze" cu sigla, sa fie o culoare din paleta de culori a siglei http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  13. 13. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  14. 14. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  15. 15. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  16. 16. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  17. 17. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  18. 18. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  19. 19. 2. Culoarea de actiune directionarea atentiei prin culoare • Testul cu blur • Prea multe culori strica (atentie la contrast) • Conteaza foarte mult amplasarea butoanelor de actiune http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  20. 20. 3. Layout clasic, header clasic amplasarea butoanelor in header • Uzantele generale, bunele practici, ne spun ca anumite butoane cum ar fi search-ul, cosul prescurtat, contul si linkul de suport/ajutor se gasesc in partea dreapta sus • Pe sigla in stanga sus avem linkul "back-to-home“ • 95% din timpul unui vizitator al site-ului analizat este petrecut pe alte site-uri de ecommerce, unde se formeaza obiceiurile de vizitare. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  21. 21. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/ http://www.liviutaloi.ro/studiu-usability/rezultate.php
  22. 22. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/ http://www.liviutaloi.ro/studiu-usability/rezultate.php
  23. 23. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/ http://www.liviutaloi.ro/studiu-usability/rezultate.php
  24. 24. 3. Layout clasic, header clasic amplasarea butoanelor in header • Cont, cos, help, contact – dreapta sus • Pe un meniu de navigare orizontal cele mai vizibile sunt prima si ultima zona • Obiceiurile de navigare se formeaza pe alte site-uri, nu pe al vostru http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  25. 25. 4. Adauga in cos linii de forta, linii in design, directionarea utilizatorului • Am mai vorbit de culoarea de actiune. Acum o sa vedem ce inseamna liniile de forta, cum ochiul priveste intr-o anumita ordine si sta un anumit timp pe un obiect din pagina. • Simulare de eye-tracking, calcul matematic http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  26. 26. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  27. 27. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  28. 28. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  29. 29. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  30. 30. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  31. 31. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  32. 32. 4. Adauga in cos linii de forta, desing, directionare • liniile de forta, directionarea privirii userului prin culoare si contrast • Teste de usability, daca se poate cu eye-tracking http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  33. 33. 5. Descriere comerciala completa BAC, evitarea jargonului profesional • BAC = beneficii, avantaje, caracteristici • Nu presupuneti ca utilizatorii vor stii sa interpreteze toate prescurtarile folosite in jargonul profesional http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  34. 34. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  35. 35. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  36. 36. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  37. 37. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  38. 38. 5. Descriere comerciala completa BAC, evitarea jargonului profesional • BAC = beneficii, avantaje, caracteristici • Nu uitati sa prezentati o poveste acolo la descriere, mai ales daca vindeti cadouri sau produse cu o incarcatura emotionala mai mare. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  39. 39. Cel mai BUN magazin online? • Este atractiv (DESIGN) • Este USOR de folosit (USABILITY) • Are un marketing SMART • Are o politica de preturi buna • Customer Oriented (Zappos, Apple) • Are cea mai mare C$FRADE AFACER$ • supercalifragilisticexpialidocious http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  40. 40. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  41. 41. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  42. 42. supercalifragilisticexpialidocios • Filme • (High Quality) How to use Fashionista - The New Webcam Social Shopper https://www.youtube.com/watch?v=ZnBcqV9POkY • https://www.lush.co.uk/products/emotional-brilliance LUSH.com - 2014-08-23_15-50-22.avi http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  43. 43. Nu ai avut timp sa pui intrebari? Ai avut mai multe intrebari pe lista? Intra acum pe ECOMpedia.ro si pune intrebarea la care vrei raspuns usability, marketing, analytics, e-commerce http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/
  44. 44. ECOMpedia Pentru Toti Porti Deschise Permanent consultanta gratuita (live sau skype) http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/ 44 in fiecare MARTI, de la ora 14:00 la ora 18:00
  45. 45. Multumesc! Daca vreti prezentarea astept un email. • http://LiviuTaloi.ro • Liviu.Taloi@SiteAudit.ro; Liviu@LiviuTaloi.ro • I am active on Twitter, Facebook, G+ etc. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/ ECOMpedia.ro http://twitter.com/ltaloi http://www.facebook.com/ltaloi http://slideshare.net/ltaloi/
  46. 46. About Liviu TALOI • Liviu Taloi was part of the team who worked for the most powerful Romanian online store – eMag.ro during the first years of existence, where he was a PR Manager for 3 years. • Since 2005-2006, Taloi founded the company WebAudit specialized in providing consultancy in electronic-commerce for Romanian online shops. As a consultant, Taloi was practically a Project Manager for each client, his main activities regarding: analyzing and solving usability and functionality problems, growing and optimizing conversion rate, testing consumers behavior with website optimizer tools, administrating all the departments of an online shop and creating online advertising/marketing campaigns, measuring the return of investment and other KPI’s. • Together with Andrei Radu, Liviu Taloi developed the methodology and organized the usability tests for Romanian eCommerce Awards Festival (GPeC) since 2007 until now (first ones held in Romania). Based on international standards, the purpose of usability tests was to identify main problems faced by regular users when they are trying to buy something online. • In the last years, Liviu Taloi offered consultancy to more than 100 Romanian online shops. Most of them are now leaders on their market niche. • Except consultancy and running usability tests, Taloi is also a speaker at conferences and e-commerce workshops, being very appreciated by audience. He also writes articles and market analysis for different online and printed publications. In 2008, Liviu Taloi was lecturer at the first Romanian E-Commerce workshop called “iSell” and also he was lecturer at the first Online workshops called “WebSell” – a series of 7 webinars regarding major problems of an online shop. http://ECOMpedia.ro http://twitter.com/ltaloi http://www.linkedin.com/in/LiviuTaloi http://facebook.com/ltaloi/ • Taloi was part of the team who developed the E-Commerce Study requested by ANCOM (government agency) in October 2008 and the Romanian E-Commerce Study in 2006 at the request of MCTI (ministry of IT&C). He repeated the study with private funding in 2010.

×