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Seven in ten pregnancies to single women aged 18 to 29 in the United States are unplanned. Research shows a significant gap between intentions and outcomes related to pregnancy; young adults say overwhelmingly that while they don’t want to get pregnant right now, they also are not fully protecting themselves from pregnancy by the careful, consistent use of contraception. This session is about a program designed to address that gap called Bedsider. Launched in November, 2011 Bedsider is an entire ecosystem built to re-frame birth control from the point of view of our target audience. The program has set a "big hairy audacious goal" of a reduction of 20% in the proportion of pregnancies among single women under 30 that are unplanned by 2020. Achieving that goal depends on the cooperation of many partners around a "big idea" and local implementation. Bedsider is built to achieve that cooperation through a belief in sharing information and technology. I'll talk about how we've done that and the results to date in achieving our shared goals.