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10-Minute Marketing: Get more marketing done in less time


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Does the thought of marketing overwhelm you? Get more marketing done in less time by breaking it down into short, easy-to-accomplish tasks.

Read all of my 10-Minute Marketing tips at

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10-Minute Marketing: Get more marketing done in less time

  1. 1. Thursday, April 20, 17
  2. 2. ABOUT ME • 2 kids + 2 businesses: – Lidia Varesco Design (2000) – typebaby (2013) • Biz Mama Facebook community – HOW THIS CAME ABOUT • Shorter work day due to kids’ schedules • Creative brain that gets distracted easily • LOVE marketing • Before kids > Friday afternoon marketing • After kids > 10-Minute Marketing Thursday, April 20, 17
  3. 3. Quick and easy marketing tasks that make an impact. Thursday, April 20, 17
  4. 4. “It seems that tight parameters and small windows of time can yield the biggest results.” – Amy Krouse Rosenthal, The Crevices of Life, TEDx San Diego 2011 Thursday, April 20, 17
  5. 5. Why use the 10-Minute Marketing technique? • Work in small chunks of time, 10–20 minute increments  • Less daunting—feel more accomplished  • Make the most of gaps in your day, “the crevices of life”, time in-between projects or meetings • Flexible—if you have more time, add more time  Thursday, April 20, 17
  6. 6. Thursday, April 20, 17
  7. 7. Analyze your current marketing routine • What is currently working to attract prospects and leads, generate sales and increase awareness? website blog social media networks email marketing PR prospect outreach brochures or postcards • Focus on what’s working • Let things go (or spend less time) if they’re not working ACTIVITY: Marketing Audit Thursday, April 20, 17
  8. 8. Organize your marketing tasks • Create SYSTEMS for commonly-used tasks Write an outline of the steps and keep it handy (Evernote) ex: What to do after a press mention ex: Social media posting process • Create TEMPLATES for documents that you use often Pitch emails Proposals Email newsletters Business blurb or bio (for PR, blog posts, etc.) ACTIVITY: Create a system Thursday, April 20, 17
  9. 9. Prioritize your marketing tasks • Get clear on your overall work/life goals • What is most important to you? • Where should you allocate the hours of your day? • You don’t have to do it all! • Outsource when necesary • Find great tools to help you manage your time (see Tools) • Set your priorities and stick to them • Print out your goals and post it on the wall • For every task, ask yourself: is this bringing me closer to my goals?ACTIVITY: My Top 3 Thursday, April 20, 17
  10. 10. Sample marketing tasks Thursday, April 20, 17
  11. 11. Update your LinkedIn Profile • Headline: Does it accurately state what you do? (keep relevant keywords in mind) • Skills: Can you add or delete any? (again, keeping keywords in mind) • Headshot: Do you have one? Should it be updated? • Posts: Can you publish a recent blog post that your network would be interested in? • Summary: Does it speak to your target audience and how you can help them? Should you update your work samples? • Recommendations: Are they recent? If not, reach out to recent clients for recommendations. • Organizations: Update to include new memberships or delete old ones. • Groups: Delete those that are no longer of interest or relevant. M A R K E T I N G Thursday, April 20, 17
  12. 12. Define your point of difference Your point of difference (POD) is the product, service or value that you or your organization offers that sets you apart from your competition. It answers the question: Spend a few minutes thinking about what makes you different—and how you can best offer this to your clients. TIP: Knowing your point of difference makes your branding—and in turn, your marketing —much easier and more effective. B R A N D I N G Thursday, April 20, 17
  13. 13. Follow up with 5 clients Emailing or calling a client you haven’t heard from in awhile can be very effective. For extra incentive, mention how much you enjoy working with them and link to a recent project that may be relevant to them. TIP: When people don't hear from you, they assume you are too busy for them so don’t forget to follow-up regularly. “It's easier (and cheaper) to make a sale to an existing customer than to find a new one.” P R O S P E C T O U T R E A C H Thursday, April 20, 17
  14. 14. Share a project on social media It takes 10 minutes (or less) to share news of a recent project—especially if you use a social media scheduler. Make sure to include an image or a video. TIP: Sharing your work is a great way to connect with new prospects or strategic partners. Remember, many of your followers may not be aware of exactly what you do. S O C I A L M E D I A Thursday, April 20, 17
  15. 15. Make a list of places to share your story Sharing your story or expertise is a great way to get the word out about your organization and to position yourself as a thought leader. 8 places to share your story: 1." Magazines 2." Trade magazines 3." Local newspapers 4." Alumni publications 5." Blogs 6." Podcasts 7." HARO (Help a Reporter Out) P U B L I C R E L A T I O N S Thursday, April 20, 17
  16. 16. 7 tips for mastering your marketing schedule Thursday, April 20, 17
  17. 17. 1. Make a Top 3 list: Make a list of the 3 most important tasks that must get done each day 2. Do what you do best: Focus on just a few areas of marketing, do them consistently and really well 3. Turn off the social: Avoid checking social media during the work day, only during breaks or before/after work 4. Put your social on auto-pilot: Use a social media scheduler for posts. For blogs, write and schedule multiple posts. Thursday, April 20, 17
  18. 18. 5. Don’t let meetings take over: Have set days and/or times to schedule meetings. Use an online meeting scheduler. 6. Put it on the calendar Set aside specific days to work on your marketing, i.e. Mondays are prospect research, Tuesdays are website updates 7. Get a buddy Find an accountability buddy or join an accountability group Thursday, April 20, 17
  19. 19. • Social scheduling – Buffer, Hootsuite • Remote access – TeamViewer • Note taking/organizing – Evernote • Project/team management – Basecamp, Teamwork, Trello, Asana • File sharing – Dropbox, Google Docs • Online calendar – Calendly, Acuity,, Doodle • Email scheduling – MailButler, Boomerang • Time tracking/invoicing – Harvest, Freshbooks TOOLS TO HELP YOU SAVE TIME Thursday, April 20, 17
  20. 20. INSPIRATION Amy Krouse Rosenthal, The Crevices of Life TEDx, San Diego 2011 10-Minute Marketing blog posts: Thursday, April 20, 17
  21. 21. “Minute by minute, ounce by ounce, it all adds up.” – Amy Krouse Rosenthal, The Crevices of Life, TEDx San Diego 2011 Thursday, April 20, 17
  22. 22. Thank you—keep in touch! LIDIA@LSVDESIGN.COM @lsvdesign (Twitter/Facebook/Instagram) Get your FREE 10-Minute Marketing eBook Thursday, April 20, 17