Waukee High School<br />
Mission Statement<br />Our mission at Arbor is to be a positive, environmentally friendly force in our community and be kn...
Location & Hours<br />Located adjacent to main ProStartville park and activity center of the city<br /><ul><li>Convenient ...
Interior Description<br /><ul><li>Tree brings nature inside
Windows and terrace – for natural</li></ul>         lighting and view of park<br /><ul><li>Indoor playground made from rec...
Boardroom Floor Layout<br />
Canopy Floor<br />
Company Structure<br />Managers – <br />		General Manager, 3 Assistant Managers<br />FOH – <br />		2 Host/Hostess, 2 Barte...
Staff Uniforms<br />Daywear<br />Evening<br />
Menu-Price points for demographic & features wood-fired as well as local farms and producers   <br />
                                Menu Highlights<br />Mesclun Green Salad	$7.75<br />Cappuccino Mousse	$5.00<br />Spiced Pe...
Marketing Strategies<br />Designed to bring in new customers and repeat business<br />Use of strategies that have been pro...
Groupon – reaches audience interested in eating out -  may be current or new customers (89% return*)<br />*RESEARCH:<br />...
Secret Envelope – for current customers<br />
Encourages repeat visits – 15 % redemption rate projected <br />
Summary<br />Capitalizes on the city’s greatest asset- the park <br />Reaches out to area businesses as well as families<b...
STRONG SUPPORT AND STABILITY IN THE COMMUNITY<br />
Arbor Powerpoint
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Arbor Powerpoint

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ProStart 2011 Management Presentation

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Arbor Powerpoint

  1. 1. Waukee High School<br />
  2. 2. Mission Statement<br />Our mission at Arbor is to be a positive, environmentally friendly force in our community and be known for a healthy menu. In addition to providing a relaxing place to do business, we promote a fun, entertaining experience for our customers.<br />
  3. 3. Location & Hours<br />Located adjacent to main ProStartville park and activity center of the city<br /><ul><li>Convenient place to pick up a picnic </li></ul> or a meal <br /><ul><li>Place to hold a business meeting or lunch</li></ul>Kitchen Hours: <br />Tuesday – Sunday 10 A.M. to 10 P.M.<br />
  4. 4. Interior Description<br /><ul><li>Tree brings nature inside
  5. 5. Windows and terrace – for natural</li></ul> lighting and view of park<br /><ul><li>Indoor playground made from recycled</li></ul> materials<br /><ul><li>Cork floor and doors</li></li></ul><li>Eco-friendly Restaurant<br />Restroom uses low flow fixtures, high efficiency toilets, waterless urinals, touchless faucets<br />Hand dryers instead of paper towels<br />Energy star kitchen equipment<br /><ul><li>Recycled and repurposed patio tables and chairs, custom refurbished</li></li></ul><li>Eco-friendly<br />Waste bins for produce<br />Collected and eventually used for soil nourishment<br />Natural lighting<br />Serve water upon request<br />Use of area farmers and producers<br />Feature their names in our menu <br />
  6. 6. Boardroom Floor Layout<br />
  7. 7. Canopy Floor<br />
  8. 8. Company Structure<br />Managers – <br /> General Manager, 3 Assistant Managers<br />FOH – <br /> 2 Host/Hostess, 2 Bartenders, 2 Bus Personnel,<br /> 6 Servers<br />BOH –<br /> Head Chef, 2 Line Cooks, Food Runner, Dishwasher<br />
  9. 9. Staff Uniforms<br />Daywear<br />Evening<br />
  10. 10. Menu-Price points for demographic & features wood-fired as well as local farms and producers <br />
  11. 11. Menu Highlights<br />Mesclun Green Salad $7.75<br />Cappuccino Mousse $5.00<br />Spiced Petit Tender served<br />with Lemon Carrots and <br />Primavera Mashed Potatoes<br /> $ 14.95<br />
  12. 12. Marketing Strategies<br />Designed to bring in new customers and repeat business<br />Use of strategies that have been proven by other companies<br />
  13. 13. Groupon – reaches audience interested in eating out - may be current or new customers (89% return*)<br />*RESEARCH:<br />Groupon customers spend an average of 60% above the value of the Groupon.<br />
  14. 14. Secret Envelope – for current customers<br />
  15. 15. Encourages repeat visits – 15 % redemption rate projected <br />
  16. 16. Summary<br />Capitalizes on the city’s greatest asset- the park <br />Reaches out to area businesses as well as families<br />Uses eco-friendly practices in building, menu, and business practices<br />And as our logo suggests…………<br />
  17. 17. STRONG SUPPORT AND STABILITY IN THE COMMUNITY<br />

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