PSO vs. SEO

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PSO, or Public Stream Optimization, is the new must have for individuals and companies in 2010. PSO means optimizing your communication and website for the streaming world of tweets, news feeds, and bulletin boards. By Leonard Speiser (@leonardspeiser)

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PSO vs. SEO

  1. 1. PSO vs. SEO<br />An Introduction to Public Stream Optimization<br />
  2. 2. Who is this guy?<br />Startups<br />Instant Messaging (1996)<br />Community publishing (1999)<br />User Contests (2006)<br />Companies<br />Intuit (1998)<br />eBay (2001)<br />Yahoo (2007)<br />Banks<br /><ul><li>CSFB Technology Group (1996)
  3. 3. Trinity Ventures (2009)</li></li></ul><li>Our research<br />
  4. 4. SEO and the Google Way<br />
  5. 5. Can you guess the next tweet? Nope.<br />
  6. 6. Public Stream Optimization<br />PSO<br />Frequency<br />Questions<br />Personal<br />Cooperation<br />
  7. 7. Frequency = Shelf Space<br />
  8. 8. Questions engage<br />Statement: <br />Obamais speaking to the nation now<br />Questions:<br />What do you think was most important in Obama’s plan?<br />Do you know someone who would benefit from this plan?<br />How many people did Obama shake hands with before his speech?<br />
  9. 9. Make it personal<br />Which is the lie about Dave McClure?<br />Dave is from West Virginia<br />Dave almost went broke with his first startup<br />Dave founded the Institute for Anachronism<br />
  10. 10. It takes a village (of retweeters)<br />
  11. 11. Get a PSO Platform<br />
  12. 12. Contact Info<br />@leonardspeiser<br />http://www.linkedin.com/in/leonardspeiser<br />http://www.facebook.com/leonardspeiser<br />leonard@speiser.net<br />

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