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The Next Wave:
Video, Its Not Just for
  YouTube Anymore
            Linda Sedloff Orton
     President & Chief Creative O...
B2B Video
   Forrester                    Research, eMarketer, comScore
   Expert  perspectives from John Medina, Albert...
Forrester
  “Tap the Potential of YouTube
  for the Enterprise” Jan 13, 2009
   Consumer                        generated...
“Unlock the Potential of Employee-Generated Videos
  for HR Initiatives”, Feb 17, 2009


  Specific potential to:
    Ret...
eMarketer.com, November 2008
  http://www.emarketer.com/Article.aspx?R=1006813




Linda Sedloff Orton, IntelligentVideoSo...
Types of Business Videos
   Recruitment                           – Creative, Personal, Scripted
   Business            ...
Unusual Branding
                                                            http://www.youtube.com/watch?v=6_MF11QYyjk


...
John Medina
  Introduction

  12 rules for “Surviving and Thriving at
  Work, Home and School”

  Relevance to video?

   ...
Clever Recruiting
                                                             http://www.youtube.com/born2consult




Lin...
PracticeView™ - Video Trends
                    Muzeview Competitive Intelligence
  The Emergence of Video – May 2009
  A...
What Makes a Video Viral?
       “Less than 1% of [professional services
       firms] marketing outputs are currently
   ...
Business Development
                                                            http://www.muzeview.com




Linda Sedloff...
Video is appealing to our brains because of
  its motion, our short attention spans, and
  accepted non-verbal communicati...
Video SEO
   Video    can live on a firm’s site but should also live as
       part of the web
   Video               SE...
If a picture is
                             worth a thousand words,
                             a video will communicate...
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Intelligent Video Solutions/ Headshift Presentation June16, 2009

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"Videos, They're Not Just For YouTube Anymore" Linda Sedloff Orton
Breakfast presentation with Headshift and Gil Yehuda at the NY Penn Club on June 16th, 2009

Published in: Business, Technology

Intelligent Video Solutions/ Headshift Presentation June16, 2009

  1. 1. The Next Wave: Video, Its Not Just for YouTube Anymore Linda Sedloff Orton President & Chief Creative Officer Intelligent Video Solutions
  2. 2. B2B Video  Forrester Research, eMarketer, comScore  Expert perspectives from John Medina, Albert Mehrabian, Paul Gladen  Examples of recruitment, marketing and communications web videos Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
  3. 3. Forrester “Tap the Potential of YouTube for the Enterprise” Jan 13, 2009  Consumer generated video is exploding  Media formats and video players are everywhere  comScore research: 100 million US consumers watched 13.6 billion videos on YouTube alone (in October 2008)  Technology Populism Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
  4. 4. “Unlock the Potential of Employee-Generated Videos for HR Initiatives”, Feb 17, 2009 Specific potential to:  Retain tribal knowledge  Build inexpensive training materials  Support onboarding process  Enhance recruitment brand Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
  5. 5. eMarketer.com, November 2008 http://www.emarketer.com/Article.aspx?R=1006813 Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
  6. 6. Types of Business Videos  Recruitment – Creative, Personal, Scripted  Business Development – Formal, Educational, Clients  Branding – Linked, Message based, Ad-like  Communications/Training – Traditional, Historical, Cost-Effective, Educational Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
  7. 7. Unusual Branding http://www.youtube.com/watch?v=6_MF11QYyjk Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
  8. 8. John Medina Introduction 12 rules for “Surviving and Thriving at Work, Home and School” Relevance to video? 10 Minute Teaching Model = 2.5 minute video ECS – Emotionally Competent Stimuli Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
  9. 9. Clever Recruiting http://www.youtube.com/born2consult Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
  10. 10. PracticeView™ - Video Trends Muzeview Competitive Intelligence The Emergence of Video – May 2009 Analysis of law, accounting and consulting firm use of video in marketing: • Video is on a long term upward trend in professional services marketing • The 120 firms monitored produced 103 videos during Q1 2009 • The 120 firms monitored produced 147 videos in all of 2008 Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
  11. 11. What Makes a Video Viral? “Less than 1% of [professional services firms] marketing outputs are currently video. This number is poised to explode in the coming years.” - Paul Gladen, President and Founder, Muzeview, Missoula, MT http://lsorton.wordpress.com Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
  12. 12. Business Development http://www.muzeview.com Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
  13. 13. Video is appealing to our brains because of its motion, our short attention spans, and accepted non-verbal communication styles.  Professor Albert Mehrabian’s communication model – over simplified and misquoted – the gist for spoken communications developed in 1964 at UCLA  Mehrabian’s findings of the “message pertaining to feelings and attitudes”  7% are the actual words spoken  38% is the way the words are said  55% is in the facial expression Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
  14. 14. Video SEO  Video can live on a firm’s site but should also live as part of the web  Video SEO is different than regular SEO  Your rankings for Video will show up much higher than a regular web page will http://video.google.com/videosearch?q=corporate+speaker+women+leadership&em Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009
  15. 15. If a picture is worth a thousand words, a video will communicate your entire story - linda sedloff orton Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009

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