Facebook for Individuals and Businesses


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Facebook for Individuals and Businesses

  1. 1. Facebook : Social Networking for Individuals and Businesses Fayetteville Free Library
  2. 2. Agenda: <ul><li>Overview of Social Networking </li></ul><ul><li>Overview of Facebook </li></ul><ul><li>Personal and Professional Uses of Facebook </li></ul><ul><li>Demonstration </li></ul><ul><li>Questions </li></ul>
  3. 3. What is Social Networking? <ul><li>A website that encourages its users to interact with or network with other users. </li></ul><ul><li>These web based tools allow individuals to meet, interact, collaborate and share information and media. </li></ul><ul><li>These sites are quickly evolving from mere personal profiles into platforms for communication, creativity, advertising, and even commerce. </li></ul><ul><li>http://www.youtube.com/watch?v=6a_KF7TYKVc </li></ul>
  4. 4. Why Social Networking so Appealing? <ul><li>Personal Use </li></ul><ul><li>People like it because it allows them to express themselves, meet new people and keep in touch with old friends. </li></ul><ul><li>Professional Use </li></ul><ul><li>Businesses and organizations can create pages and use these pages to market themselves. </li></ul><ul><li>*Most social networking sites can be used both personally and professionally* </li></ul>
  5. 5. #1 Social Networking Site: Facebook Basics : -Started in 2004 by Harvard student Mark Zuckerberg -Site can be found at www.thefacebook.com Stats : – Over 300 Million active users – Approximately 120 million access daily – 66% of U.S. Facebook users are out of college New ways to use: -Access Facebook on your cell phone! In August 2009, Facebook had over 30 million daily mobile users.
  6. 6. Facebook: Personal, Professional….and Private! <ul><li>Unless you specify otherwise, much of </li></ul><ul><li>the material you include on your </li></ul><ul><li>Facebook page is publically visible. </li></ul><ul><li>Think before you post pictures or </li></ul><ul><li>other content. </li></ul><ul><li>Use privacy settings to your advantage. </li></ul><ul><li>See this link for info on privacy settings: </li></ul><ul><li>http://www.allfacebook.com/2009/02/facebook-privacy/ </li></ul>
  7. 7. <ul><li>*Demo* </li></ul>
  8. 8. Facebook for Businesses and Organizations <ul><li>Businesses and organizations can use FB for internal communication, as well as external promotion. </li></ul><ul><li>Instead of creating a personal profile, there are two choices: </li></ul><ul><ul><li>A Page </li></ul></ul><ul><ul><li>A Group </li></ul></ul>
  9. 9. Facebook: Pages vs. Groups <ul><li>What makes them different? </li></ul><ul><li>Pages can only be created to represent a real public figure, artist, brand or organization, and may only be created by an official representative of that entity. </li></ul><ul><li>Groups can be created by any user and about any topic, as a space for users to share their opinions and interest in that subject, or support a common cause. </li></ul>
  10. 10. PAGES <ul><li>Updates go directly to a user’s home page. </li></ul><ul><li>Are widely accessible – Pages can be seen and found on the wider Internet to people who aren’t members of Facebook. But even so, you have to be a member of Facebook to interact with the group. </li></ul><ul><li>Tracking – Facebook has provided a tool for page administrators that lets them know how many visitors that they’re getting. </li></ul><ul><li>Actions are documented – If a fan of your page takes action on it, such as writing on your wall or posting a video, their actions will be documented on the walls of their personal pages. Their friends will see the news feeds and if curious, check out your page – giving you more exposure. </li></ul><ul><li>Supporters are called “ Fans ” – you can have unlimited fans. </li></ul>
  11. 11. GROUPS <ul><li>Similar to a fan page; more informal (anyone can start a FB group about any topic) </li></ul><ul><li>Only visible to Facebook members </li></ul><ul><li>Includes a discussion forum </li></ul><ul><li>You can message ALL group members - up to 5000 members - and your message lands right in their inbox, like an email. </li></ul><ul><li>There are three different types of Groups for different purposes: Open (anyone can join), Closed (the group owner/admins have to approve all members), Secret (only the members and invitees know the group even exists). </li></ul><ul><li>Members can be invited to join the group. </li></ul>
  12. 12. <ul><li>*Demo* </li></ul>
  13. 13. <ul><li>*Questions?* </li></ul>