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Case study:  “Men Attraction in L’Oreal Italia”
 
The 6 elements of the L’Oréal Strategy
The 1st element:  a unique expertise in Beauty Skincare Haircare Make-up Hair colourants Perfumes BEAUTY EXPERTISE PEOPLE ...
The 2nd element:  the Science of Beauty BEAUTY EXPERTISE PEOPLE SCIENCE OF BEAUTY PORTFOLIO GLOBAL OR NOTHING SUSTAINABLE ...
The 3rd element:  a strategic portfolio of Brands BEAUTY EXPERTISE PEOPLE SCIENCE OF BEAUTY PORTFOLIO GLOBAL OR NOTHING SU...
The 4th element:  Global or nothing BEAUTY EXPERTISE PEOPLE SCIENCE OF BEAUTY PORTFOLIO GLOBAL OR NOTHING SUSTAINABLE DEVE...
The 5th element:  our commitment to Sustainability <ul><li>Environmentally responsible </li></ul><ul><li>Socially ethical ...
The 6th element:  our People BEAUTY EXPERTISE PEOPLE SCIENCE OF BEAUTY PORTFOLIO GLOBAL OR NOTHING SUSTAINABLE DEVELOPMENT
<ul><li>A successful company  </li></ul><ul><li>but a challenge to take up… </li></ul><ul><li>Men attraction </li></ul>
A Global Stretch on Talent Context <ul><li>The “war for talent”  </li></ul><ul><ul><li>the only limit for companies to del...
The need to deal with strong European competitors
ITALY - OVERVIEW <ul><li>Rank Business vs Engineer :  </li></ul><ul><li>7  vs  26 </li></ul><ul><li>Rank Female vs Male : ...
28% 30% 36% 44% 2008      Analysis MALE CHALLENGE <ul><li>How male students perceive L’Oréal? </li></ul><ul><li>a feminine...
Sourcing talents : campus  activities 2008 Present in Universities Active in Universities and Masters <ul><li>Social commu...
How to contact with L’Oréal ? INTERACT DISCOVER NETWORK
Business game example:   Launching 2010!!!   www.reveal-thegame.com
Progetti Esistenti <ul><li>Europportunity </li></ul><ul><li>Quota blu </li></ul>Sourcing & Selection <ul><li>Web 2.0 e Vid...
Questions… <ul><li>As  Human Resources Director  of L’Oréal Milan, you have to answer the following questions:  </li></ul>...
May Be Useful… Good Work ; )  Mid Term (… mesi) Short Term (… mesi) Students network Strong Academic parnerships Career se...
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Caso Uomo X Studenti

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Caso Uomo X Studenti

  1. 1. Case study: “Men Attraction in L’Oreal Italia”
  2. 3. The 6 elements of the L’Oréal Strategy
  3. 4. The 1st element: a unique expertise in Beauty Skincare Haircare Make-up Hair colourants Perfumes BEAUTY EXPERTISE PEOPLE SCIENCE OF BEAUTY PORTFOLIO GLOBAL OR NOTHING SUSTAINABLE DEVELOPMENT
  4. 5. The 2nd element: the Science of Beauty BEAUTY EXPERTISE PEOPLE SCIENCE OF BEAUTY PORTFOLIO GLOBAL OR NOTHING SUSTAINABLE DEVELOPMENT
  5. 6. The 3rd element: a strategic portfolio of Brands BEAUTY EXPERTISE PEOPLE SCIENCE OF BEAUTY PORTFOLIO GLOBAL OR NOTHING SUSTAINABLE DEVELOPMENT
  6. 7. The 4th element: Global or nothing BEAUTY EXPERTISE PEOPLE SCIENCE OF BEAUTY PORTFOLIO GLOBAL OR NOTHING SUSTAINABLE DEVELOPMENT
  7. 8. The 5th element: our commitment to Sustainability <ul><li>Environmentally responsible </li></ul><ul><li>Socially ethical </li></ul><ul><li>Supporting communities </li></ul>BEAUTY EXPERTISE PEOPLE SCIENCE OF BEAUTY PORTFOLIO GLOBAL OR NOTHING SUSTAINABLE DEVELOPMENT
  8. 9. The 6th element: our People BEAUTY EXPERTISE PEOPLE SCIENCE OF BEAUTY PORTFOLIO GLOBAL OR NOTHING SUSTAINABLE DEVELOPMENT
  9. 10. <ul><li>A successful company </li></ul><ul><li>but a challenge to take up… </li></ul><ul><li>Men attraction </li></ul>
  10. 11. A Global Stretch on Talent Context <ul><li>The “war for talent” </li></ul><ul><ul><li>the only limit for companies to delivering their business strategies is going to be their capacity to attract, detect, select, secure and develop the best people </li></ul></ul><ul><li>An increasingly difficult context </li></ul><ul><ul><li>In Europe, by 2025, 125 Million migrant workers will be required in Western Europe alone to sustain growth </li></ul></ul><ul><ul><li>70 million Baby Boomers expected to retire over the next 15 years and only 40 million workers expected to enter the workforce </li></ul></ul>
  11. 12. The need to deal with strong European competitors
  12. 13. ITALY - OVERVIEW <ul><li>Rank Business vs Engineer : </li></ul><ul><li>7 vs 26 </li></ul><ul><li>Rank Female vs Male : </li></ul><ul><li>3 vs dopo 60 </li></ul>Ideal Employer ranking (1-10) Business Ideal Employer ranking (1-10) Engineering/ IT/ Natural Sciences Ideal Employer ranking (1-5) Female Ideal Employer ranking (1-5) Male
  13. 14. 28% 30% 36% 44% 2008 Analysis MALE CHALLENGE <ul><li>How male students perceive L’Oréal? </li></ul><ul><li>a feminine company </li></ul><ul><li>low awareness of our brand portfolio </li></ul><ul><li>- leader company, with quality products </li></ul><ul><li>What do they want? </li></ul><ul><li>vision on career path </li></ul><ul><li>“ team” challenge </li></ul><ul><li>international opportunity & learning from experts </li></ul>
  14. 15. Sourcing talents : campus activities 2008 Present in Universities Active in Universities and Masters <ul><li>Social community: Facebook </li></ul><ul><li>Film stagiaires </li></ul><ul><li>AIESEC </li></ul>Students network <ul><li>Brandstorm </li></ul><ul><li>Business games </li></ul><ul><li>Case Studies </li></ul>Strong Academic parnerships <ul><li>career fairs </li></ul><ul><li>présentations (with </li></ul><ul><li>managers) </li></ul><ul><li>Business Games promotion </li></ul>Career services
  15. 16. How to contact with L’Oréal ? INTERACT DISCOVER NETWORK
  16. 17. Business game example: Launching 2010!!! www.reveal-thegame.com
  17. 18. Progetti Esistenti <ul><li>Europportunity </li></ul><ul><li>Quota blu </li></ul>Sourcing & Selection <ul><li>Web 2.0 e Video Annunci </li></ul><ul><li>Europportunity </li></ul><ul><li>Launch REVEAL </li></ul>Attraction
  18. 19. Questions… <ul><li>As Human Resources Director of L’Oréal Milan, you have to answer the following questions: </li></ul><ul><li>What is at stake with the men attraction issue ? (SWOT analysis of the situation) </li></ul><ul><li>Develop an action plan (defining long term strategy and settling mid & short term actions) </li></ul>
  19. 20. May Be Useful… Good Work ; ) Mid Term (… mesi) Short Term (… mesi) Students network Strong Academic parnerships Career services

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