Leveraging Social Media for Learning and Development by Tom Gram and Dan Pontefract

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Leveraging Social Media for Learning and Development with Tom Gram and Dan Pontefract

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Leveraging Social Media for Learning and Development by Tom Gram and Dan Pontefract

  1. 1. Leveraging Social Media for Learning and Development Webinar May 29, 2012 Tom Gram Dan Pontefract Global Knowledge TELUSAbout us Tom Gram Senior Director, Dan Pontefract Leadership and Business Solutions Head of Global Knowledge Canada Learning and Collaboration TELUS tom.gram@globalknowledge.com dan.pontefract@telus.com @tomgram1 @dpontefract performancexdesign.wordpress.com danpontefract.com ca.linkedin.com/in/tomgram ca.linkedin.com/in/danpontefract© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/31/2012 Page 2Agenda Social media and learning 4 ways to use social media for learning Implementing social media for learning at TELUS Q&A© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/31/2012 Page 3 1
  2. 2. Social Media for Learning and Development Share Collaborate Discuss Social Media Research Network Create Publish© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/31/2012 Page 4Informal Learning and Social Media T Expert T T • Doing • Asking questions • Receiving feedback • Discussing • Observing • Collaborating T • Researching • Refining skills • Coaching others Novice T Time T Formal training event© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/31/2012 Page 5 TELUS Definitions 2
  3. 3. Classrooms Are Not The Sole Answer Michael M. Lombardo and Robert W. Eichinger Center for Creative Leadership Princeton University The Career Architect Development Planner 70 20 10 • 70% - real life and on-the-job experiences, tasks and problem solving. • 20% - feedback and from observing and working with role models. • 10% - formal training. 7 TELUS Confidential 8 TELUS Confidential TELUS Learning Definitions Learning is a connected, collaborative and continuous process. Formal Informal SocialA self contained learning A learning opportunity An exchange of ideasevent, typically scheduled without ceremony, atypical or information characterized& tracked, providing a to formal learning, by friendly interaction, providingcomprehensive, logical providing guidance, supplemental understandingapproach to a topic. expertise or acumen on via personal & professional the go. networks. 9 TELUS Confidential 3
  4. 4. Connected Learning Connected Learning Model 10 TELUS Restricted and ConfidentialChallenges and Opportunities of SocialMedia for Learning Challenges Opportunities • Formal learning processes • Continuous learning • Roles, skills and knowledge • Impact and reach • Top down needs • Support informal learning • Measurement and • New skills and knowledge evaluation • Connect formal and • Event mindset informal • 70-20-10© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/31/2012 Page 11Agenda Social media and learning 4 ways to use social media for learning Implementing social media for learning at TELUS Q&A© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/31/2012 Page 12 4
  5. 5. 4 Ways to Use Social Media for Learning Augmented Collaborative Communities of Learning in theFormal Learning Learning Practice (CoP) Workflow T T Social Media tools Collaborative and Structured communities Social business tools made available in social learning activities used to discuss, share used in the conjunction with formal are an integral part of a and learn topics of accomplishment of learning programs (e- formal learning common interest work tasks learning or classroom) program Formal Informal© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/31/2012 Page 13© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/31/2012 Page 14 1 of 11 TELUS Leadership Values Attributes Connected Learning Options 15 TELUS Restricted and Confidential 5
  6. 6. 16 TELUS Restricted and ConfidentialAugmenting Formal Learning Examples Role of the Learning Pro Facilitated discussions and chat  Instructional design Ask the expert  Activity design using social media Polls tools Post resources: videos,  Social media content posting documents, photos  Facilitation using Social Media Link to blogs, articles and tools bookmarks Leverage existing communities© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/31/2012 Page 18 6
  7. 7. Collaborative On-Line LearningPrograms Examples Instructor  Resources: videos, documents, photos  Assignments and scheduled activities  Facilitated discussions and chat  Scheduled webinars Le Learning  Group case studies Peers arn er Activities  Pre and post work  Links Role of the Learning Pro Content  Instructional design  Collaborative learning activities  Social media resource development  Facilitation using social media tools© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/31/2012 Page 19 2 Live Webcast Live Buzz-blogging Habitat Videos 7
  8. 8. Communities of Practice Examples Role of the Learning Pro  Forums and discussions  COP Design and Implementation  Live chats  Developing seed content  Invited guests  Fostering participation and  Links to blogs, articles, bookmarks activity  Locate experts  Social media coaching  Wiki document creation  Facilitation using Social Media  Shared bookmarks Community tools  Activity catalysts  Knowledge curator  Sustainment vehicle© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/31/2012 Page 22 8
  9. 9. Social Media and Learning in theWorkflow Examples Role of the Learning Pro  Social business platforms  Fostering participation and  Connecting individuals in activity productive, efficient ways  Coaching in the use of  Breaking boundaries and social media tools better aligning actions to  Help teams capture needs knowledge  Insight to anticipate and  Help teams learn from address opportunities experience© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/31/2012 Page 25 26 TELUS Restricted and Confidential 27 TELUS Restricted and Confidential 9
  10. 10. 28 TELUS Restricted and Confidential Attending the Senior Leadership Forum this week 29 TELUS Restricted and ConfidentialAgenda Social media and learning 4 ways to use social media for learning Implementing social media for learning at TELUS Q&A© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/31/2012 Page 30 10
  11. 11. TELUS Implementation & Results Implementing Social – Not a Big Bang Technology • Wikis & Blogs (Confluence) • Instant Messaging (Office Communicator) • Profiles & Content (SharePoint 2010) • Web Presentation (Live Meeting) • Virtual Worlds (Avaya web.alive) • Video Sharing (Home Grown) • Federated LMS (TBD) • Intranet (BEA) • Micro-Blogging (ShareTronix) • ERP (SAP) • Video Meetings (Telepresence) • Web Presentation (Net Meeting) • Idea Generation (Home Grown) • Grassroots Wikis (Media Wiki) • WebJams (Confluence) <2008 2009 2010 2011Behaviours • 53% Engagement • Learning 2.0 Framework • TELUS Leadership Philosophy • Habitat Social Common Brand • Fair Process • Tight-Loose Culture • Learning 2.0 = Connected Learning • Flexible Work Styles • Customers First • Engagement soars 32 TELUS Confidential Common Brand on Social 33 TELUS Confidential 11
  12. 12. Leadership & Learning Linkage Formal Informal Leadership Social Formal Informal Learning Social 34 TELUS Confidential Latest Results Employee Engagement Learning Driver 2007 – 53% 2007 – 55% 2011 – 70% 2011 – 70% 70% of TELUS 70% of TELUS 40% of TELUS actively has seen a actively participate in return on their participate in formal & performance social learning informal learning due to FIS User Generated Videos Micro-Blogging Blogs and Wikis >750 unique videos >13,000 team members >60,000 pages uploaded > 25,000 original posts + >20,000 comments >10,000 views >100,000 comments 35 TELUS ConfidentialConnecting Formal, Informal and Social© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/31/2012 Page 36 12
  13. 13. Questions Tom Gram Senior Director, Dan Pontefract Leadership and Business Solutions Head of Global Knowledge Canada Learning and Collaboration TELUS tom.gram@globalknowledge.com dan.pontefract@telus.com @tomgram1 @dpontefract performancexdesign.wordpress.com danpontefract.com ca.linkedin.com/in/tomgram ca.linkedin.com/in/danpontefract© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/31/2012 Page 37 Thank You 13

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