Personal Information
Organization / Workplace
Redwood City, Ca United States
Industry
Apparel / Fashion
Website
www.shirmangroup.com
About
Lilia helps technology companies grow revenue through greater relevance to key audiences and markets.
Lilia is the founder and Managing Director of The Shirman Group, which helps clients accelerate revenue growth in target vertical markets, orchestrate solutions, and articulate and deliver tangible, relevant, and unique value to enterprise accounts. The Shirman Group also conducts and publishes primary research on B2B go-to-market strategies. Client results have included:
• Guided a $3Billion leader in Cloud Infrastructure in the transformation of its product-centric go-to-market planning process to one focused on the needs of key customer segments.
• Helped a leading application...
Tags
value proposition
marketing
product marketing
marketingcamp
solution marketing
shirman group
lilia shirman
sales
value prop
messaging framework
customer value
customer relevance
sales channels
collaboration
vertical market alignment
roi
customer acquisition costs
as a service
recurring revenue
churn
saas
context driven value
messaging
See more
Presentations
(3)Personal Information
Organization / Workplace
Redwood City, Ca United States
Industry
Apparel / Fashion
Website
www.shirmangroup.com
About
Lilia helps technology companies grow revenue through greater relevance to key audiences and markets.
Lilia is the founder and Managing Director of The Shirman Group, which helps clients accelerate revenue growth in target vertical markets, orchestrate solutions, and articulate and deliver tangible, relevant, and unique value to enterprise accounts. The Shirman Group also conducts and publishes primary research on B2B go-to-market strategies. Client results have included:
• Guided a $3Billion leader in Cloud Infrastructure in the transformation of its product-centric go-to-market planning process to one focused on the needs of key customer segments.
• Helped a leading application...
Tags
value proposition
marketing
product marketing
marketingcamp
solution marketing
shirman group
lilia shirman
sales
value prop
messaging framework
customer value
customer relevance
sales channels
collaboration
vertical market alignment
roi
customer acquisition costs
as a service
recurring revenue
churn
saas
context driven value
messaging
See more