Digital Public Affairs
Hello
business developer
I’m Lucy Setian
The traditional military definition of a “wingman” refers to the
pattern in which fighter jets fly.
The presence of a wing...
TCS Digital World offers a fine blend of
expertise in the marketing technology field.
This ranges from marketeers that are...
The birth
of Digital
Public
Affairs
Your Challenges
• Get the attention of your audience
• Engage your audience with your content
• Explain the content
• Keep them focused un...
Ideas that work
Give more by less
InfographicsonAgriculture
CLIENT World WildlifeFund
INDUSTRY Public Sector
TARGET AUDIENCEMembersEuropeanParliament
SERVIC...
Don’t lose your focus
iMobilityChallenge
CLIENTFédération Internationale de l’Automobile – Region 1
INDUSTRY Public sector
TARGET AUDIENCEConsum...
Keep it comin
‘Don’tLose The 3’ campaign
CLIENTEucomed
INDUSTRYTradeassociation (MedicalDevices)
TARGET AUDIENCEMembers of EuropeanParli...
In Review
• tell a compelling visual story
• less text – more data-driven approach
• light design
• Interactive and mobile
• serious...
Our
Services
Analytical
Consultancy
Creative
Production
Integration
Consolidation
Management
Support
TCS Digital World offers a fine blend of
expertise in the marketing technology field.
This ranges from marketeers that are...
Thanks for watching
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Digital Public Affairs

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Digital Public Affairs by Lucy Setian

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  • Ideas: infographics, iconogrpahics, visuals
  • Step by step but always a surprise. Serious but fun
  • Digital Public Affairs

    1. 1. Digital Public Affairs
    2. 2. Hello business developer I’m Lucy Setian
    3. 3. The traditional military definition of a “wingman” refers to the pattern in which fighter jets fly. The presence of a wingman adds the ability to employ more dynamic tactics to the flight. Chief Marketing Technology Officer. It’s already a job or a role, or at least the pinnacle of cchallenges on the CMO’s shoulders in managing the marketing technology field. TCS Digital World is a fine blend of wide expertise in the marketing technology field. Focussed on the client KPIs, we create, design, produce or integrate performing solutions.
    4. 4. TCS Digital World offers a fine blend of expertise in the marketing technology field. This ranges from marketeers that are passionateabouttechnologytotechieswhounder standwhat marketeers want. We have a core expert team in our Brussels office, but we have a widenetwork of partners thatenablesustodeliver the best possiblesolutionsto meet yourKPI’s. We bringexperienceto the table, but challengedbyyoungfresh talent. Innovativewhere we can, yetalwaysto the point. Responsivetoyourdemands, andproactive in feedingyouwithideas.
    5. 5. The birth of Digital Public Affairs
    6. 6. Your Challenges
    7. 7. • Get the attention of your audience • Engage your audience with your content • Explain the content • Keep them focused until the last line • Activate them to act after the content consumption
    8. 8. Ideas that work
    9. 9. Give more by less
    10. 10. InfographicsonAgriculture CLIENT World WildlifeFund INDUSTRY Public Sector TARGET AUDIENCEMembersEuropeanParliament SERVICESCreative, Production, Management DELIVERABLESInfographics • The farmers are in crisis. • We have a lot of data to proof it. • Legislation has to change. • Ok, then you need an appealing story. • With compelling data. • To explain simply a complex issue. • We took care of it.
    11. 11. Don’t lose your focus
    12. 12. iMobilityChallenge CLIENTFédération Internationale de l’Automobile – Region 1 INDUSTRY Public sector TARGET AUDIENCEConsumers, policystakeholders SERVICESCreative, Production, Management DELIVERABLES Visual Brand Identity , Website, Mascotte, Print WEBSITEwww.imobilitychallenge.eu • How to promote intelligent vehicles for efficient mobility to a wider audience? • Bybringing a human touch to a tech project. • With iMo. • On line & off line.
    13. 13. Keep it comin
    14. 14. ‘Don’tLose The 3’ campaign CLIENTEucomed INDUSTRYTradeassociation (MedicalDevices) TARGET AUDIENCEMembers of EuropeanParliament SERVICES Consultancy, Creative, Production, Management DELIVERABLESCampaignidea, visualidentity, website in responsive design, email templates WEBSITE www.dontlosethe3.eu • Medical devices in Europe are approved on average 3 year sooner than in the rest of the world. • It is about to change, maybe,.. • How to convince members of the Euroean Parliament to keep regulation as it is? • Focus on the USP.
    15. 15. In Review
    16. 16. • tell a compelling visual story • less text – more data-driven approach • light design • Interactive and mobile • serious but fun • key words: icons, visuals, rich media • one at a time
    17. 17. Our Services
    18. 18. Analytical Consultancy Creative Production Integration Consolidation Management Support
    19. 19. TCS Digital World offers a fine blend of expertise in the marketing technology field. This ranges from marketeers that are passionateabouttechnologytotechieswhounder standwhat marketeers want. We have a core expert team in our Brussels office, but we have a widenetwork of partners thatenablesustodeliver the best possiblesolutionsto meet yourKPI’s. We bringexperienceto the table, but challengedbyyoungfresh talent. Innovativewhere we can, yetalwaysto the point. Responsivetoyourdemands, andproactive in feedingyouwithideas.
    20. 20. Thanks for watching

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