LSC Digital Services Overview


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An overview of LSC Digital's digital and direct marketing services.

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LSC Digital Services Overview

  1. 1.
  2. 2. Who We Are<br />List Services Corporation (LSC) has helped our clients to grow their businesses for over 30 years. Our recipe for success combines industry experience and an innovative approach to direct marketing. Whether you need a mailing list, an email solution or a PPC campaign, LSC has the people and access to the sources to provide top shelf solutions. Our service bureau provides the ability to close the loop of testing, analyzing and refining offline and digital campaigns. <br />The LSC umbrella covers List Management, List Brokerage, Data Enhancement, Fundraising and LSC Digital/Service Bureau divisions.<br />1980<br />2010<br />Marketing Database<br />Management<br />Brokerage<br />Merge/Purge<br />Modeling<br />Enhancement<br />E-mail Marketing<br />Digital Marketing<br />
  3. 3. Client Sampling<br />
  4. 4. Technology<br />
  5. 5. Industry Affiliations<br />
  6. 6. Services<br />
  7. 7. Database Services<br />Each services offering can be combined with LSC’s data to enhance projects and to increase prospecting opportunities. By adding new data, we can identify multi-buyers, suppression groups and new prospects: <br /><ul><li>Data Hygiene Services
  8. 8. USPS Hygiene Services – NCOA, DSF, DPV, CASS
  9. 9. Suppression – DMA, DNC, CAN-SPAM, Deceased, Proprietary
  10. 10. Merge-Purge – Consumer, Business, Residential, Hybrid
  11. 11. Database Services
  12. 12. Data management, automation and transformation services
  13. 13. Hosted access to data, promotion history and data enhancements
  14. 14. Predictive modeling / campaign selection
  15. 15. Data Enhancements
  16. 16. Over 300 Consumer data points
  17. 17. Over 25 Business data points</li></li></ul><li>Web Marketing Services<br /><ul><li>Affiliate Program
  18. 18. CPC
  19. 19. CPA / CPL
  20. 20. CPS
  21. 21. E-mail
  22. 22. E-mail Services
  23. 23. Complete e-mail management from concept and design to execution and reporting
  24. 24. Consulting
  25. 25. We will help you with a complete marketing plan to get your web campaign off the ground.</li></li></ul><li>Approach<br />
  26. 26. Approach to eMarketing<br />Stop Taking Bad Leads!!<br />Companies seem to focus customer acquisition strategy only on online lead generation. These high volume Internet-based programs frequently deliver low response rates, and often damage a company’s online reputation because the lead sources being used are unreliable or underperform.LSC Digital combats these challenges by utilizing technology to certify lead and lead source quality, while automatically stopping poor leads from being used, before they cause reputation problems<br />
  27. 27. Approach to eMarketing<br />Key Functionalities – Stop Taking Bad Leads!!<br />APIs that import leads designated by source, medium, and name <br />Initial lead cleansing, eliminating non-conforming email addresses <br />Auto-responders for leads passing initial thresholds <br />Conversion cascade that include auto-responder plus at least two more campaigns <br />List cleansing for bounces, unsubscribes, and complaints during conversion cascade <br />Detailed reporting to the source, medium, and name level <br />Automated control panel that stops mailing immediately if thresholds are exceeded <br />Certification for all leads and lead sources meeting thresholds<br />
  28. 28. Program Reach<br />
  29. 29. Program Reach<br />LSC Digital can drive quality results and extend your reach by providing access to affiliate marketing's most productive network of publishers. <br />Traffic profile is comprised of Email, Pay-Per-Click (PPC), Web Display and Cash Back/Coupon options all of which will be driving traffic to campaigns. Below is a representation of our typical annual traffic and breakout by category.<br />Current Active Distribution Partners = 155,000+<br />Current Traffic Volume 20 Billion Impressions / 2 Billion Clicks<br />
  30. 30. Distribution<br />45% - Email<br />30% - Pay-Per-Click<br />5% - Cash Back/Coupon<br />20% - Web Display<br />
  31. 31. Access to Top Networks<br />
  32. 32. Program Management<br />
  33. 33. Lead Generation<br />We understand that our client’s brand means everything to them. We also know there is a lot of pressure to build the brand and traffic through innovative digital programs. We manage our programs in a way that offers the ability to control all aspects of the entire channel:<br />Offer the only certified accurate tracking platform - IAB certified <br />Robust Fraud Management Feature Set<br />Offer our Cross Publication Portal<br />Accurate and Reliable suppression lists are key to maintaining optimal delivery rates while ensuring CAN-SPAM email compliance. Affiliate partners will receive the most current suppression lists possible while meeting current FTC guidelines: <br />Central control of your entire channel<br />