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Why analyze queries by audience?Fortify Search Analytics for Content Strategists

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Why analyze queries by audience?Fortify your personas with dataLearn about differences--including tone and voice--between audiences • Open University “Enquirers”: 16 of 25 queries are for subjects not taught at OU • Open University Students: search for course codes, topics dealing with completing programDetermine what’s commonly important to all audiences (these queries better work well)

Published in: Design, Technology

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