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Intergration Of Ict for Hotels and tourismPart 2


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The integration of IT into daily hotel operations: Using technology as one aspect of managing staff by Prasena Lukas Ritzel

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Intergration Of Ict for Hotels and tourismPart 2

  1. 1. PART 2 The integration of IT into daily hotel operations: Using technology as one aspect of managing staff Lukas Ritzel Prasena
  2. 2. Sample of Scale
  3. 3. Position Requirements <ul><li>Objectives </li></ul><ul><ul><li>Identify the nature, importance and level of behavioral, functional and technical competencies required for a person to be operational in a position </li></ul></ul><ul><li>Processes </li></ul><ul><ul><li>Through working sessions with middle management committees and HR team </li></ul></ul><ul><ul><li>Identify and list down the existing or expected positions, and analyze Position Descriptions </li></ul></ul><ul><ul><li>For each position, select from the Competency Dictionary the competencies that are required for the position </li></ul></ul><ul><ul><li>For each selected competency, determine the level of importance and the level of competency </li></ul></ul><ul><ul><li>Produce Position Profiles </li></ul></ul>Position Requirements Step 2
  4. 4. Sample of Position Profile
  5. 5. Competency Evaluation <ul><li>Objectives </li></ul><ul><ul><li>Produce individual Person Profiles showing the level of competency demonstrated by the person for all the competencies included in the Dictionary </li></ul></ul><ul><li>Processes </li></ul><ul><ul><li>Through 360 degrees process, with optimally 5 evaluators each completing an evaluation questionnaire </li></ul></ul><ul><ul><li>Produce an Evaluation Questionnaire from the Competency Dictionary </li></ul></ul><ul><ul><li>Determine evaluation rules, including number and nature of evaluators, and method of selection of these evaluators </li></ul></ul><ul><ul><li>Invite all evaluators to complete the questionnaire </li></ul></ul><ul><ul><li>Consolidate evaluations et produce Person Profiles </li></ul></ul>Competency Evaluation Step 3
  6. 6. Sample of Person Evaluation Questionnaire
  7. 7. Competency Evaluation Approach <ul><li>A 360° approach is chosen to ensure as much objectivity as possible </li></ul>360° means that the viewpoint of people all around the person (above, below, sideways) as well as the person’s own are considered
  8. 8. Sample of Person Profile
  9. 9. Gap Analysis <ul><li>Objectives </li></ul><ul><ul><li>Understand competency gaps between people and positions so as to take measures aiming at ensuring optimal knowledge utilization and optimal employee contributions to organization performance over time </li></ul></ul><ul><li>Processes </li></ul><ul><ul><li>Through analysis work on Position Profiles and Person Profiles databases </li></ul></ul><ul><ul><li>Select one or several persons, and one or several positions, and compare the profiles </li></ul></ul><ul><ul><li>Identify and analyze overall and individual gaps, determine measures to take in terms of transfer, training, development, promotion, succession, recruitment, outsourcing, knowledge management, etc. </li></ul></ul>Gap Analysis Step 4
  10. 10. Sample of Gap Analysis
  11. 11. Organization-Wide Gap Analysis
  12. 12. System’s Applications <ul><li>At Individual Level </li></ul><ul><ul><li>Succession Planning </li></ul></ul><ul><ul><li>Recruitment </li></ul></ul><ul><ul><li>Career Management </li></ul></ul><ul><ul><li>Promotion Planning </li></ul></ul><ul><ul><li>Person Development </li></ul></ul><ul><ul><li>Performance Problem Solving </li></ul></ul><ul><li>At Organization Level </li></ul><ul><ul><li>Corporate Culture </li></ul></ul><ul><ul><li>Corporate Strengths </li></ul></ul><ul><ul><li>Restructuring </li></ul></ul><ul><ul><li>Training Policies </li></ul></ul><ul><ul><li>Knowledge Sharing </li></ul></ul><ul><ul><li>Human Capital Development </li></ul></ul>
  13. 13. Sample of Promotion Planning Process
  14. 14. From people back to the Web: or how to promote your website .. And therefore your hotel
  15. 15. The Internet and Travel Consumer Perceptions Direct vs. Indirect Online Distribution
  16. 16. Corporate Site vs Portal
  17. 17. Indirect Online Distribution
  18. 18. Get your Hotel listed – step 1
  19. 19. Work on better deals - Step 2 <ul><ul><li>Fever Third Parties Intermediaries (TPI‘s) and lower margin (15%-18%) </li></ul></ul><ul><ul><li>TPI‘s can access hotel inventory electronically </li></ul></ul><ul><ul><li>Prevent TPI‘s to use hotel trademark for search engine marketing campaigns </li></ul></ul><ul><ul><li>Always promoting their OWN hotelwebsite with unique product offerings </li></ul></ul>
  20. 20. Get your metatags right!
  21. 21. How are YOU doing?
  22. 22. Behavioral Marketing:
  23. 23. Use the WWW to do better marketing What can the web tell you about the needs of your (potential) clients
  24. 24. Digital Footprints <ul><li>The Internet has allowed travel marketers to gain an in-depth knowledge of their customers, their travel planning and purchasing behaviors and preferences. </li></ul>
  25. 26. Long Tail Concentrate on niche markets
  26. 27. Long Tail
  27. 28. New markets BUT as well new competitors
  28. 29. Web3.0? Future websites will become 3D rooms to visit
  29. 32. The Otto 3D experience <ul><li>Soon each website will become a 3 dimensional room that can be experienced alone or with friends </li></ul>
  30. 39. Tips to do be better LEADERS through ICT and the Web
  31. 40. Best ICT practices for successful hoteliers
  32. 41. Invest in Webmarketing <ul><li>Brain </li></ul><ul><li>Time </li></ul><ul><li>Innovative ideas </li></ul><ul><li>$$ </li></ul>
  33. 42. Free Internet access <ul><li>T&E Research in 2007 did a survey on what are the most important aspects for business traveller in their choice of hotel </li></ul><ul><li>Before Minibar, roomservice, safe, fax, morning newspaper, coffee machines and pay per view channels came </li></ul><ul><li>>>> highspeed Internet access </li></ul><ul><ul><li>Possibly to a low price (if Internet is free in parcs WHY not in hotels?) </li></ul></ul>
  34. 43. Watch new Web2 trends
  35. 44. Follow digital footprints <ul><li>Check what is written on hotel reviews </li></ul><ul><li>Scan the metatags and google rank of competitor hotels website </li></ul><ul><li>Check the links fom your competitors (and link yourself) </li></ul><ul><li>Find patterns on Customer behavior </li></ul><ul><li>USE what is freely available on the WEB </li></ul>
  36. 45.