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Helping you Navigate 
      Helping you Navigate
Canada‐
Canada‐EU Free Trade Negotiations
H&K’S INTERNATIONAL TRADE & COM...
The New Trade Realities

 “Trade protection is on the rise around the world and 
          p
 risks pushing the economy in...
KEY ISSUES
Affecting EU market access to Canada:
    6.1 % tariff on automobiles and 3.2%         Backlog in approval proc...
KEY ISSUES
Affecting Canadian market access to the EU:
    Tariffs on beef, pork, wheat and oats       Delay in approvals ...
THE DEAL BREAKERS
Government                 Geographic  
procurement                Indicators
                          ...
IMPACTED SECTORS
           energy and natural               aerospace                 government 
           resources   ...
ARE YOU READY?
May 6th,    Canada and EU to initiate
May 6
            free trade negotiations.
 2009
              EU-Can...
How we can help
     PUBLIC ADVOCACY
     Intelligence gathering and 
     I lli           hi       d
       ‘early warnin...
WHY H&K?
WHY H&K?
• Hill & Knowlton, with experienced public affairs and
  communications professionals in offices
       ...
WE ARE WHERE YOU NEED US
Gordon Ritchie
                                                         Principal Advisor, Public Affairs, Canada
TEAM CAN...
TEAM EU                                                   Michel Bassi
                                                   ...
FOR FURTHER DETAILS 
PLEASE CONTACT:
CANADA                             EU
                                   GILES KEANE
...
WHERE CAN WE HELP TODAY?

     USA             Europe, Middle East, Africa         Canada            Latin America     Asi...
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Canada Eu Free Trade Negotiations Hk (2)

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Canada Eu Free Trade Negotiations Hk (2)

  1. 1. Helping you Navigate  Helping you Navigate Canada‐ Canada‐EU Free Trade Negotiations H&K’S INTERNATIONAL TRADE & COMMERCE PRACTICE
  2. 2. The New Trade Realities “Trade protection is on the rise around the world and  p risks pushing the economy into prolonged contraction.  Nations have proposed more than 60 new trade  restrictions since the beginning of the financial crisis.”    ‐World Bank: Trade Protection: Incipient But Worrisome Trends, February 2009 World Bank Warns Of Danger Of Growing Protectionist Tendencies Trade Barriers  ‐ Radio Free Europe  Could Threaten  Could Threaten Protectionism is worse than the World Bank thinks Global Economy ‐FP:Foreign Policy, Mar 18, 2009 ‐ Washington Post, Mar 18 2009
  3. 3. KEY ISSUES Affecting EU market access to Canada: 6.1 % tariff on automobiles and 3.2%  Backlog in approval process for  • • on auto parts veterinary drugs Tariffs on ships, shipbuilding and  Delays in food additive approvals • • recreational boats averaging 12.5 % Provincial monopolies in beer and  • Tariffs on dairy, poultry, egg, beef,  liquor • wheat, barley and margarine Foreign ownership restrictions on  • averaging 159.1 % averaging 159 1 % telecommunications l Tariffs on household electrical  • Restrictions in financial services • products Treatment of Geographic Indicators  • Tariffs on textiles, apparel and  Tariffs on textiles apparel and • (GIs) footwear, averaging 6.2 %, 16.3 % &  Government procurement  • 13.5 % respectively restrictions  Intellectual property protection Intellectual property protection •
  4. 4. KEY ISSUES Affecting Canadian market access to the EU: Tariffs on beef, pork, wheat and oats Delay in approvals for genetically  • • averaging 37.5 % modified organisms (GMOs) Tariffs on fruit and vegetables  Nickel compounds classified as a  • • averaging 31.8% dangerous good High tariffs on processed foods Access for professional services  • • including engineering and  12.5 % tariff on fish and seafood  • architecture products d Access for environmental services  • 10 % tariff on plywood and wood  • and green technology products EU ban on seal products EU ban on seal products • 7.5 % tariff on fabricated aluminum 7 5 % tariff on fabricated aluminum • Application of trademarks on  • Tariffs on textiles, apparel and  • foodstuffs such as “Stilton Cheese”,  footwear averaging 9.4 % “Parmigianino”, “Mozzarella” 10 % tariff on automobiles and parts 10 % tariff on automobiles and parts • Labour mobility and foreign  • EU regulations on beef and growth  • credential recognition hormones
  5. 5. THE DEAL BREAKERS Government  Geographic   procurement Indicators – EU members want  – Need support from all Need support from all  protection on GIs 10 provinces – “cheddar”, “parma”,  – Newfoundland and  “champagne”, etc. Quebec will have  challenges
  6. 6. IMPACTED SECTORS energy and natural  aerospace government  resources procurement automobiles  clothing, textiles  and parts and parts and footwear and footwear pharmaceuticals and  beer, wine and  biopharma  bi h spirits i it shipping intellectual  food safety property investment (financial  agriculture services)
  7. 7. ARE YOU READY? May 6th,  Canada and EU to initiate May 6 free trade negotiations. 2009 EU-Canada FTA “Larger than NAFTA” Canada “Gateway” to US Market Your industry will be affected – directly or indirectly Ensure your interests are p protected or advanced.
  8. 8. How we can help PUBLIC ADVOCACY Intelligence gathering and  I lli hi d ‘early warning system’ Advocacy and intervention with  negotiators and governments MESSAGE AND IMPACT ANALYSIS  PER SECTOR PER SECTOR Strategic media relations Interpreting the public environment
  9. 9. WHY H&K? WHY H&K? • Hill & Knowlton, with experienced public affairs and communications professionals in offices p throughout the EU and Canada, is well positioned to assist companies during these negotiations. • From intelligence gathering, to public positioning and direct advocacy, Hill & Knowlton has global reach. • We’ll serve your interests. y
  10. 10. WE ARE WHERE YOU NEED US
  11. 11. Gordon Ritchie Principal Advisor, Public Affairs, Canada TEAM CANADA • Former Ambassador for Trade Negotiations and  a principal architect of the Canada‐USA free trade  p p agreement.   Hon. Don Boudria Hon. David Collenette Senior Counselor, Public Affairs, Canada Senior Counselor, Public Affairs, Canada Senior Counselor, Public Affairs, Canada Senior Counselor, Public Affairs, Canada • Former  Minister of various portfolios including  • Former  Minister of various portfolios including  Public Works and Government Services National Defense, Transportation, Canada Post,  Via Rail, Marine Atlantic and the Canadian Air  Transport Security Authority. Brian Mersereau Brian Mersereau Hon. Lyle VanClief H L l V Cli f Chairman and Practice Director, Public Affairs Senior Counselor, Public Affairs, Canada • One of Canada’s leading government  • Former  Minister of various portfolios including  procurement professionals Agriculture and Agri‐Food, the Canadian Food  Inspection Agency, the Canadian Dairy  Commission, and the Canadian Grain Commission Commission and the Canadian Grain Commission Ian Brodie Dr. Jo Kennelly, PhD Senior Counselor, Public Affairs, Canada Senior Counselor, Public Affairs, Canada • Former  Chief of Staff to the current Prime  • Former Director of Scientific Advancement and  Minister Mi i t Public Policy at the National Cancer Institute of  P bli P li t th N ti lC I tit t f Canada, and a principal advisor to the Health  Minister; EU citizen. Laura Tupper Lou Riccoboni Senior Vice President & Group Leader, Public  S i Vi P id t & G L d P bli Vice President, Public Affairs, Canada Vi P id t P bli Aff i C d Affairs, Canada • Former advisor to Canada’s Trade Minister;  • Former Director General, Environment Canada;  former international trade consultant; dual UK‐ engineer in the petroleum industry;  Canada citizenship.
  12. 12. TEAM EU Michel Bassi Political Consultant, Paris , Elaine Cruikshanks •Former spokesperson of the French President  Valery Giscard D’Estaing and CEO of the French  Chair of H&K’s Public Affairs practice worldwide, Audiovisual Production Society CEO and Chairman Western Continental Europe,  CEO Hill & Knowlton Brussels •Former civil servant in the British Foreign and  Commonwealth Office and former Board member  Cesare Valli of the AMCHAM EU President & CEO Mediterranean & South East EU  Giles Keane Region, President & CEO Hill & Knowlton Italy •Former Director of Integrated Communication  Director, Corporate Communications, Brussels Services at J. Walter Thompson Si t J W lt Th •Current and recent clients include StatoilHydro,  the African, Caribbean and Pacific (ACP) Group,  Vestegaard  Frandsen, the General Medical  Council and Syngenta Paul Sinclair Acting Managing Director  of public affairs,  Acting Managing Director of public affairs Luc Werring LWi London Senior Adviser in the Energy and Environment  •Former Advisor to Gordan Brown and worked   Practice Group for  Douglas Alexander in the Foreign Office,  •32 years of experience in the European  Transport and International Development Commission working in the field of transport and  energy gy Louise Rowntree Marion Scheller  Account Director, Lawyer, Brussels Senior Political Advisor, Lawyer,  Berlin •works on Trade and Competition issues including  •Worked for MPs and the Christian Democrat  the Doha Development Agenda, WTO rules, EU the Doha Development Agenda, WTO rules, EU‐ parliamentary party in  the German Parliament   li i hG P li third party Cooperation and sectoral agreements,  (Bundestag) the EU’s General System of Preferences as well as  internal EU reforms (sugar)
  13. 13. FOR FURTHER DETAILS  PLEASE CONTACT: CANADA EU GILES KEANE LOU RICCOBONI DIRECTOR, CORPORATE COMMUNICATIONS , VICE PRESIDENT, PUBLIC AFFAIRS VICE PRESIDENT PUBLIC AFFAIRS BELGIUM CANADA Hill & Knowlton International Belgium Hill & Knowlton Hill & K lt S.A./N.V Federal Public Affairs, Canada Avenue de Cortenbergh 118, box 8 Suite 1100, 55 Metcalfe Street  B‐1000 Brussels Ottawa, Ontario Canada Belgium K1P 6L5 T +32 2 737 9500 T +01 (1) 613‐238‐4371 F +01 (1) 613‐238‐8642 F +32 2 737 9501 D+01 (1) 613‐786‐9934 D+01 (1) 613 786 9934 D +32 2 737 9610 D +32 2 737 9610 lou.riccoboni@hillandknowlton.ca gkeane@hillandknowlton.com www.hillandknowlton.ca www.hillandknowlton.be
  14. 14. WHERE CAN WE HELP TODAY? USA Europe, Middle East, Africa Canada Latin America Asia Pacific Austin Amsterdam London Calgary Buenos Aires Bangkok Boston Athens Manama Edmonton Guatemala City Beijing Chicago Barcelona Madrid Montreal Mexico City Guangzhou Dallas Berlin Milan Ottawa San Juan Hong Kong Houston Brussels Moscow Quebec City Santiago Irvine Budapest Munich Toronto Sao Paulo Kuala Lumpur Los Angeles Cairo Oslo Vancouver Montevideo Seoul Miami Copenhagen Paris Victoria Shanghai New York Doha Prague Singapore Portland Pld Dubai Dbi Riga Ri Sydney San Francisco Dublin Riyadh Seattle Frankfurt Rome Tokyo Spokane Helsinki Stockholm Tallahassee Jeddah Tallinn Tampa Kuwait City Warsaw Washington DC Lisbon Established in 1927 Work for over 180 74 offices in Over 30 Over 2,000 companies of the as the first PR 4 countries 1 affiliate offices people Fortune 500 agency

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