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Eating our own Dogfood
Twitter Mobile
by Leland Rechis

                               @leland
                          #chirpmobile
             http://bit.ly/chirpmobile
37%
Usage of Twitter is via Mobile
60%
Usage is outside the US
8%
Daily signups from the new BlackBerry app
What we find hot
What we find hot



Simplicity, Ubiquity, Speed
What we find hot
What we find hot



Platform
What we find hot



Platform ... Service
What we find hot
What we find hot
Diversity
What we find hot
Diversity...and keyboards!
What we find hot
•   SMS
•   Mobile web
•   API innovation
•   Integration
What we find hot
•   SMS
•   Mobile web
•   API innovation
•   Integration
SMS is not dead
Every phone


               Built in notifications


Universal UI
When there’s no pixels,
think about service
When there’s no pixels,
think about service
                 New
                 UX
When there’s no pixels,
think about service



          Especially before
          launching to 110m users
When there’s no pixels,
think about service



          Especially before
          launching to 110m users
Especially before
launching to 110m users
When there’s no pixels,
think about service



          Especially before
          launching to 110m users
When there’s no pixels,
think about service



          Especially before
          launching to 110m users
When there’s no pixels,
think about service



          Especially before
          launching to 110m users
When there’s no pixels,
think about service
When there’s no pixels,
think about service
When there’s no pixels,
think about service
When there’s no pixels,
think about service
We’re not done!
What we find hot
•   SMS
•   Mobile web
•   API innovation
•   Clients
Versatility
Versatility
 Works with web content
Versatility
 Works with web content

 Easy to deploy, centralized
Versatility
 Works with web content

 Easy to deploy, centralized

 Great way to extend app
 functionality
Versatility
 Works with web content

 Easy to deploy, centralized

 Great way to extend app
 functionality

 HTML5 hotness
Versatility
Versatility
 XHTML 2.0 > J2ME
Versatility
 XHTML 2.0 > J2ME

 ...really!
In the beginning...
In the beginning...
 ‘M’ version of twitter.com
In the beginning...
 ‘M’ version of twitter.com

 Tied to desktop version
In the beginning...
 ‘M’ version of twitter.com

 Tied to desktop version

 Separate front end for search
In the beginning...
 ‘M’ version of twitter.com

 Tied to desktop version

 Separate front end for search

 Trusty, but forgotten
What if...
What if...
 There was a way to decouple
What if...
 There was a way to decouple
 A set of tools to access twitter
 outside of Twitter.com
What if...
 There was a way to decouple
 A set of tools to access twitter
 outside of Twitter.com
 hmmm...
What we find hot
•   SMS
•   Mobile web
•   API innovation
•   Integration
Twitter API
 Decouple

 Eat our own dogfood

 Rough out new APIs
Big in Japan!
 Use API

 Customize for market

 Innovate
Big in Japan!
 Use API

 Customize for market

 Innovate
What we find hot
•   SMS
•   Mobile web
•   API innovation
•   Integration
Your mobile + Twitter
 Perfect acquisition device

 Messaging

 Content consumption
Your mobile + Twitter
 Perfect acquisition device

 Messaging

 Content consumption

Not in the browser
Your mobile + Twitter
 Perfect acquisition device

 Messaging

 Content consumption

Not in the browser
                       ...yet!
Integration is key
Integration is key
 Good
Integration is key
 Good
Integration is key
 Good
Integration is key
 Good
Integration is key
 Good
Integration is key
 Good
Integration is key
 Good
Integration is key
 Good
Integration is key
 Good
Integration is key
 Good

 Better
Integration is key
 Good

 Better
Integration is key
 Good

 Better
Integration is key
 Good

 Better

 Future
Integration is key
 Good

 Better

 Future
Integration is key
 Good

 Better

 Future
Integration is key
 Good

 Better

 Future
Integration is key
 Good

 Better

 Future
Integration is key
 Good

 Better

 Future

 Anywhere
Integration is key
 Good

 Better

 Future

 Anywhere
Integration is key
 Good

 Better

 Future

 Anywhere
What we will be doing
What we will be doing
 Dogfood new APIs
What we will be doing
 Dogfood new APIs

 Create great tools for integration
What we will be doing
 Dogfood new APIs

 Create great tools for integration

 Annotations for communication
What do you need?
What do you need?


            Discuss...
Thank you!




                           @leland
                      #chirpmobile
         http://bit.ly/chirpmobile

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