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Propaganda in Advertising

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Slide show defining Bandwagon, Testimonial, and Name-Calling Propagranda, giving print examples, and then linking to commercials on TeacherTube.

Published in: Education, Business, Technology
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Propaganda in Advertising

  1. 1. Propaganda in Advertising Bandwagon, Testimonial, and Name-Calling Click on the audio icon in each slide for narration:
  2. 2. Advertising is Full of Propaganda Remember, propaganda is information, ideas, or rumors spread in order to help or harm a person, group, nation, or even a product.  Advertisers use propaganda in order to persuade people to buy their products or services.  There are many types of propaganda  Three common types are Bandwagon, Testimonial, and Name-Calling  Bandwagon ads suggest that people should buy something because “everyone is doing this or buying this.” These ads say, “Join us!”  Testimonial ads use famous, trusted, or popular celebrities to endorse their products.  Name-Calling ads suggest that competing products are inferior. Sometimes Name-calling ads name the competing products directly; often they don’t.
  3. 3. BANDWAGON EXAMPLE  This ad for Dove hair products uses women who are not models.  The average woman can identify with the women in the ad.  The women in the ad have very attractive hair.  The message: If you use Dove hair products, you will have very attractive hair, too!
  4. 4. Testimonial Example  This ad for Rocawear features Trey Songz.  The ad does not say anything about the clothing line.  Instead, a well-known celebrity is wearing Rocawear.  If you like Trey Songz, you are more likely to buy Rocawear.
  5. 5. NAME-CALLING EXAMPLE  This ad for Xbox 360 Elite may not seem like a Name-Calling ad.  But the ad tells you that if you use Xbox, you will NOT be a wimp.  “Wimp” is spelled “Wiimp.”  The ad is calling the Nintendo Wii gaming system a wimp!
  6. 6. Can You Name the Type of Propaganda? The next three slides contain links to television commercials. One of these commercials is Bandwagon; one is Testimonial; and one is Name-Calling. Can you correctly identify the type of propaganda in each ad?
  7. 7. Coca-Cola Click on the picture or the text link to open the video. Note: The presentation must be in “View Slideshow” mode to click on the links. http://www.teachertube.com/viewVideo.php?video_id=188005
  8. 8. DirecTV Click on the picture or the text link to open the video. Note: The presentation must be in “View Slideshow” mode to click on the links. http://www.teachertube.com/viewVideo.php?video_id=318721
  9. 9. Gatorade Click on the picture or the text link to open the video. Note: The presentation must be in “View Slideshow” mode to click on the links. http://www.teachertube.com/viewVideo.php?video_id=234099
  10. 10. How Did You Do?  The Coca-Cola ad is an example of Bandwagon propaganda. The ad shows a bottle of Coke bringing together all kinds of different people on a subway train.  The DirecTV ad is an example of Name-Calling. The ad tells us that watching Cable television rather than DirecTV will have horrible consequences!  The Gatorade ad is an example of Testimonial propaganda. In its very short running time, the ad shows us many different celebrities who are all excelling in their sport.

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