Line Development Project:The creation of second any line for EtroLindsay POUI-DI
PLAN1.MARKET STUDY2.BRAND HISTORY3.TARGET CONSUMER4.COLLECTION THEMES5. SOURCING & DISTRIBUTION6. VISUAL MERCHANDISING
BENEFITSFOR THE CONSUMER FOR THE BRAND- Affordable prices- Good quality product- Wear designer apparel- Brand recognition-...
ETRO STYLEA distinctive stylePrestigious fabrics : silk, paisley…Vibrant printsChic bohemian inspiration
WHY ETRO?Strengths Weaknesses A strong identity A real know-how Good financial results A weak popularity A restricted...
TARGETTargetWomen (27/55 years)PersonalityBohemianLivelyEngagedRangeMiddle of therange/High-end
URBAN SAFARI
SOURCING Fabrics from Italy Apparel manufacturer in PolandDISTRIBUTION PARISMILAN ROMEVENICE FLORENCE
VISUAL MERCHANDISING
VISUAL MERCHANDISING The shop windows
PACKAGING
THANKS FOR YOUR ATTENTION
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Line development project

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Line development project: Creation of second any line for Etro (Italian luxury for men’s and women’s wear), for women aged of 25 to 55, offering ethnic clothing with an original touch in good quality fabrics.

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Line development project

  1. 1. Line Development Project:The creation of second any line for EtroLindsay POUI-DI
  2. 2. PLAN1.MARKET STUDY2.BRAND HISTORY3.TARGET CONSUMER4.COLLECTION THEMES5. SOURCING & DISTRIBUTION6. VISUAL MERCHANDISING
  3. 3. BENEFITSFOR THE CONSUMER FOR THE BRAND- Affordable prices- Good quality product- Wear designer apparel- Brand recognition- Consumer baseexpansionMaintain brand identity
  4. 4. ETRO STYLEA distinctive stylePrestigious fabrics : silk, paisley…Vibrant printsChic bohemian inspiration
  5. 5. WHY ETRO?Strengths Weaknesses A strong identity A real know-how Good financial results A weak popularity A restricted target
  6. 6. TARGETTargetWomen (27/55 years)PersonalityBohemianLivelyEngagedRangeMiddle of therange/High-end
  7. 7. URBAN SAFARI
  8. 8. SOURCING Fabrics from Italy Apparel manufacturer in PolandDISTRIBUTION PARISMILAN ROMEVENICE FLORENCE
  9. 9. VISUAL MERCHANDISING
  10. 10. VISUAL MERCHANDISING The shop windows
  11. 11. PACKAGING
  12. 12. THANKS FOR YOUR ATTENTION

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