Web Analytics: An Hour a Day by
           Avinash Kaushik


                        The Gospel According To Avinash


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Web analytics an hour a day by avinash kaushik, kindle edition 5 star review

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Web analytics an hour a day by avinash kaushik, kindle edition 5 star review

  1. 1. Web Analytics: An Hour a Day by Avinash Kaushik The Gospel According To Avinash Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable in sights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. If youre looking to get into web analytics, this by far, is the book to pick up. Ive taken the UBC web analytics program, and this book pretty much summarizes the entire program (as of the writing of this review) without all the typos, and repetition. Its straight to the point and very affordable. You will NOT learn specific KPIs (you wont really get much of this at UBC either), but you will learn how to think like a web analyst. You also wont learn of advanced techniques, or learn how to use GA or Omniture - but its definitely a good intro book. Light reading, friendly tone. Definitely worth the purchase. For More 5 Star Customer Reviews and Lowest Price: Web Analytics: An Hour a Day by Avinash Kaushik - 5 Star Customer Reviews and Lowest Price!

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