THE FUTURE OF
CANADIAN RETAIL
COMBINING YESTERDAY’S RULES WITH
TODAY’S TRENDS FOR RETAIL SUCCESS
July 10, 2013
Jeff Berry
Senior Director,
Research and Development
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
FUTURE SUCCESS
BY LEARNING
FROM THE PAST
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
THE CUSTOMER
IS QUEEN
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
RETAIL LIVES
IN THE DETAIL
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
THE 4 P’S OF
MARKETING
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
LOCATION,LOCATION,
LOCATION
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
CHANGING FOR A
CUSTOMER-CENTRIC
FUTURE
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
FORGING THE
FUTURE OF RETAIL
QUESTIONS?
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized u...
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The Future of Canadian Retail - Combining Yesterday's Rules with Today's Trends for Retail Success - LoyaltyOne

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Powerful Past - Combining Yesterday’s Rules With Today’s Trends for Retail Success
What adds value to the retail relationship? Answer this age-old question by viewing this presentation. LoyaltyOne recommends four key strategies that combine core retail principles with the trends that most influence change. Here is a chance to hear what Canadian consumers are thinking, and how data can seal the gap between good and great customer experiences.

You’ll learn:
• New ways in which consumers are shaping the options for how they purchase goods
• Survey results that highlight where and how consumers shop, and their attitudes about today's retail experience
• The technologies consumers would like to see enabled on the sales floor
• Four key strategies to deliver on consumers' expectations and deliver relevant value

Published in: Business, Travel
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The Future of Canadian Retail - Combining Yesterday's Rules with Today's Trends for Retail Success - LoyaltyOne

  1. 1. THE FUTURE OF CANADIAN RETAIL COMBINING YESTERDAY’S RULES WITH TODAY’S TRENDS FOR RETAIL SUCCESS July 10, 2013
  2. 2. Jeff Berry Senior Director, Research and Development
  3. 3. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. • 20 Minute long online survey • April 2013 • 1,127 Canadians • Representative sample • Age • Gender • Region 3
  4. 4. FUTURE SUCCESS BY LEARNING FROM THE PAST
  5. 5. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 5
  6. 6. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 6 THE CUSTOMER IS QUEEN RETAIL LIVES IN THE DETAIL LOCATION, LOCATION, LOCATION THE 4 P’S OF MARKETING 1 4 3 2
  7. 7. THE CUSTOMER IS QUEEN
  8. 8. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 8
  9. 9. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 9
  10. 10. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 10
  11. 11. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 11
  12. 12. RETAIL LIVES IN THE DETAIL
  13. 13. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 13
  14. 14. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 14
  15. 15. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 15
  16. 16. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 16 63%expect to receive personalized offers based on their previous purchasing behaviour, personal information and preferences
  17. 17. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 17 54%would like to receive a personalized offer upon entering the store on a smartphone or tablet or through an associate
  18. 18. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 18 53%are willing to share personal information for customized offers, discounts and services
  19. 19. THE 4 P’S OF MARKETING
  20. 20. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 20
  21. 21. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 21
  22. 22. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 22
  23. 23. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 23
  24. 24. LOCATION,LOCATION, LOCATION
  25. 25. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 25
  26. 26. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 26
  27. 27. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 27
  28. 28. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 28
  29. 29. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 29
  30. 30. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 30
  31. 31. CHANGING FOR A CUSTOMER-CENTRIC FUTURE
  32. 32. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 32
  33. 33. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 33 Retailers must seamlessly integrate the offline and online worlds and provide a positive experience to consumers
  34. 34. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 34 70%Want technology enabled associates 54%Scan while shopping and pay quickly anywhere 54%Want personalized offers when they enter the store
  35. 35. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 35 Engaging customers in creating their own brand interaction and experience
  36. 36. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 36 Retailers will seek help from their key customers in designing the shopping experience, suggesting merchandise, and perhaps even tweaking pricing.
  37. 37. FORGING THE FUTURE OF RETAIL
  38. 38. QUESTIONS?
  39. 39. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 39
  40. 40. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.

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