Mobile For Business is a Must


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The world’s gone mobile, and companies like Apple, Google and Amazon are betting that trend is much more than a passing fad!

Within this short report, I’ll cover some of the most recent statistics, and reveal the “five things” you absolutely must know before creating a mobile website for your business.

To improving your mobile presence,

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Mobile For Business is a Must

  1. 1. The Next Communication Channel: Mobile Marketing and Beyond Title slideThe Rise of the Mobile Connected Auto-Service Center
  2. 2. Quick Stats
  3. 3. Connect with Your Potential Clients WITH ADVATEXT’S GEO-TARGETING CAPABILITIES, Exactly When You Want YOU CAN REACH YOUR CUSTOMERS And Right When They Need It! WHENEVER YOU WANT, WHEREVER THEY ARE15% Off your next Visit! Text SERVICEME to 55469
  4. 4. 72% of Americans text messageacross all demographics 67% of customers would like toreceive mobile alerts or remindersTwice as many people Text Messagethan own a Television set82% of Americans do not leave thehouse without their cell phonesCTIA 2009
  5. 5. Text Call to Action Live Demonstration “Try it on your phone Now!” KEYWOR SHORTCODE D (STAYS THE (CHANGES SAME) ) Text SERVICEME to 55469 to Receive FREE SERVICEME 55469 $10 OFF Your Next Visit When client texts, They are entered Into the database!TEXT MESSAGING 101
  6. 6. Timely Promotions = Higher Redemption RatesSchedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment! Putting the Offers Right in the Hand of your Current and Potential Customers! = More Transactions per Month Jiffy Lube: Early Bird Tire World: This weekend Paul’s Toyota: A/C tune-up special all day long thru ONLY, 20% OFF your entire check all components Friday! Show msg to purchase and free before it gets hot for FREE, redeem $10 OFF, code mounting! Show msg to call for appt; (816)223- mb8483 exp. 4.9 Reply redeem, exp. 5.2 Reply 8584 Reply STOP 2end STOP 2end STOP 2end
  7. 7. (Example of Return-on-Investment on a small scale) 1,000 4% or HigherCustomers Redemption Rate Average in your on Promotion or Transaction database Coupon Industry ranges between 4-13% redemptions on Mobile offers and coupons Quantifiable Return on this direct media! Investment to send 1000 messages to Database? $50 ROI on 40+ Customers walking in, setting an appointment or visiting? $35 average ticket? $1,400
  8. 8. The Mobile World 101 How Do I Build My Database? Point of Sale Promotions To: 55469 Create engagements with every customer that bring their car in to MSG: Oil get serviced! Build a database of 9-20 customers per day. Examples: Promote with flyers handed to every person, window displays, Point- Of-purchase displays; • Win FREE Oil Changes for a year, Text OIL to 55469 • 20% OFF Your next Oil Change, Text … • Instant FREE upgrade / FREE Filter, Text FILTER to 55469 Add the Mobile “Opt-in” disclaimer to your current service Agreement and automatically opt-in every customer
  9. 9. 90 day notification – Oil Change Capture Current Customers when they sign their service agreement; Automatically upload them into the database and issue out a reminder text-message 90 days later to increase the frequency of the transactions. Service Order FormHogan Tire: $5 OFF your nextoil change with coupon codeMB 2433, watch for futuresavings direct from us. Reply Mobile Phone NumberSTOP 2end required I would like a coupon for next visit for $5 off my purchase, plus occasional additional Special savings! Plus 90 days later, they get a message reminding them of The coupon!
  10. 10. TEXT MESSAGING 101 2 “Other” Important Components 1. Add the Lead Capture Component of “Mobile” Right on Your Current Site To: 72727 Deliver your coupons, updates and more via text MSG: Hogan (The environmental friendly way to deliver information. No Wasting ink or paper) 2. Combine with every “Traditional” engagement! PR, Advertisements, even flyers are more powerful with an instant engagement. Instant Text OIL to 72727 Coupon Receive an extra $10 OFF
  11. 11. Capture Web Traffic into Database! Greg’s Tire: Free Oil Change when you reply with your email address! It really is that easy, then watch for more great deals! Reply STOP 2end FREE Oil Enter mobile number Donate NOW! Enter Mobile Number Change Send the Coupon to my Phone! Mobile ONLY Coupon! Enter mobile number Send the Coupon to my Phone! Mobile NumberBeauty Brands Secret Sale! Text BEAUTY to 72727
  12. 12. Send Promotions to your Database to do More Than Just Coupon! • Increase Social Network Followers • Capture Email • More Transactions per year • Support CausesJohn’s Service: Facebook ONLY WINOIL Panchero’s Gift Cards supplying Ted’s: We will areOffer, “Like” us NOW for even the best gift! Click here and cars for the Home Comingmore VIP treatment and Jiffy Lube: To complete your be finished shopping. Parade this weekend, comesavings. http://carclub.wap entry to win FREE Oil http://xmaspanch.wap up and we will give youReply STOP 2quit Reply STOP 2quit changes for a year, reply great coupons! Reply STOP with your email address and 2quit watch for more great deals!
  13. 13. Contact John Smith 5LINX Address; Name P. 816.824.1122 O. 1.800.211.1111 E.