TBWADIEGO NOV 2009




                      TBWAHELSINKI
PERFORMANCE DRIVEN LEAD GENERATION

MARKETING ACCOUNTABILITY
           - Beyond media spenditure




                    ...
MODERN MARKETING
    IMPACT

                                                     "Less fear of getting punched"

EARNED

...
AUDIENCE PLANNING

AUDIENCE
- Single shot for winning




                            TBWAHELSINKI
CUSTOMER JOURNEY

NEW BEHAVIOR
  - Multiple entry options




                             Consi
                         ...
CUSTOMER PREFERENCE

"WHY SHOULD I CARE?"
     - Brand must work as a guide




                                    TBWAHE...
ACQUIRE

EMPOWER
- Specific audiences




                       TBWAHELSINKI
ENGAGE

SERVE
- Shared ideals




                  TBWAHELSINKI
CONVERT

        CREATE
- Experiences that can be passed on




                                      TBWAHELSINKI
RETAIN

              ENABLE
- Constant, transparent sharing and collaboration




                                       ...
Streams will foster and turn into rivers that flow to the sea of common awareness.

                      EARN RESPECT
   ...
PATIENCE
“Individually, we are one drop. Together, we are an ocean.” - Ryunosuke Satoro, Japanese poet




               ...
THANK YOU




            TBWAHELSINKI
KALLE KANERVA
Creative Director, TBWADIEGO

      +358 40 575 2992
        first.last@diego.fi
                           ...
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Marketing Accountability

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Modern marketing structurized in easy to digest format

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Marketing Accountability

  1. 1. TBWADIEGO NOV 2009 TBWAHELSINKI
  2. 2. PERFORMANCE DRIVEN LEAD GENERATION MARKETING ACCOUNTABILITY - Beyond media spenditure TBWAHELSINKI
  3. 3. MODERN MARKETING IMPACT "Less fear of getting punched" EARNED BOUGHT IDEA OWN "False feeling of safety and control" INSPIRATION PLANNED ANTICIPATED REACTIVE TBWAHELSINKI
  4. 4. AUDIENCE PLANNING AUDIENCE - Single shot for winning TBWAHELSINKI
  5. 5. CUSTOMER JOURNEY NEW BEHAVIOR - Multiple entry options Consi derati on TBWAHELSINKI
  6. 6. CUSTOMER PREFERENCE "WHY SHOULD I CARE?" - Brand must work as a guide TBWAHELSINKI
  7. 7. ACQUIRE EMPOWER - Specific audiences TBWAHELSINKI
  8. 8. ENGAGE SERVE - Shared ideals TBWAHELSINKI
  9. 9. CONVERT CREATE - Experiences that can be passed on TBWAHELSINKI
  10. 10. RETAIN ENABLE - Constant, transparent sharing and collaboration TBWAHELSINKI
  11. 11. Streams will foster and turn into rivers that flow to the sea of common awareness. EARN RESPECT - Inspire, be inspired TBWAHELSINKI
  12. 12. PATIENCE “Individually, we are one drop. Together, we are an ocean.” - Ryunosuke Satoro, Japanese poet TBWAHELSINKI
  13. 13. THANK YOU TBWAHELSINKI
  14. 14. KALLE KANERVA Creative Director, TBWADIEGO +358 40 575 2992 first.last@diego.fi TBWAHELSINKI

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