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I:\alan\suffolk university 10 07

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Kristen, I am sending you two versions of az presentation for my blog in PowerPoint and PDF versions. Use whichever one you prefer.

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I:\alan\suffolk university 10 07

  1. 1. Trends in Recruitment Marketing Presented by Alan Lovitz Success Recruitment Marketing & Communications October 1, 2007
  2. 2. Agenda • Introductions • Testing Your Recruitment Aptitude • Metrics & Trends • Research Tools • Employer Branding • Traffic Driving Strategies • Building A Pipeline • Recruitment Cutting Edge
  3. 3. The Candidate Funnel 4% of the people looking for work 96 % of the people who are currently working and not actively looking
  4. 4. Testing Your Recruitment Aptitude How do these recruitment platforms rank in terms of where candidates are coming from? • Agencies • Career Fairs • College Recruiting • Direct Sourcing • Employee Referrals • Internet • Newspapers • Other
  5. 5. Where Are The Best Candidates Searching? (How do you know you’re getting the top 10%?) 61% of all external hires can be attributed to just 2 channels—referrals by current employees and the Internet. [Just 5.5% come from traditional want-ads]
  6. 6. Testing Your Recruitment Aptitude Emerging Markets: 1. What % of the U.S Population is non-white today? 2. What is the fastest growing ethnic group in the U.S. today?
  7. 7. Emerging Markets Minorities: The emerging majority in the U.S. population – By 2050, 47% of the U.S. population is projected to be made up of so-called minority groups. Source: U.S. population projections, 2000-2050. U.S. Census Bureau. Accessed online at: www.census.gov/population/www/projections/natsum-T5.html
  8. 8. Emerging Markets: 2004 Percentage Hispanic in the US
  9. 9. Media & Lifestyle Survey
  10. 10. Competitive Website Analysis • Analyze Company’s Career Website Vs. Two Top Competitors • Benchmark Your Career Website Against ‘Best Practices For Website Development’ • Evaluate The ‘Strengths & Weaknesses’ Of Each Of Your Competitors • Conduct Gap Analysis And Outline Opportunities For Company To ‘Leap Frog’ To A Position Of Strength Over The Competition • Provide A Written Executive Summary Of Strengths, Weaknesses & Opportunities, As Well As A Proposal For Recommendations, Pricing And Timelines. • Analysis Will Be Provided Within 10 Business Days
  11. 11. Your Brand www.CompanyCareerSite.com Internal External Interactive Collateral Direct Mail Radio/TV Print ERP PR
  12. 12. Benefits of Brand Positioning • If we’re true to the Company’s brand - or experience - advertising & communications should: - increase self-selection - increase retention - increase employee referrals
  13. 13. Ad Campaign “Before”
  14. 14. Employer Brand Campaign “After”
  15. 15. Job Board Branding
  16. 16. Traditional - 3 column ad Up & Down Google 2 column ad VS. Leveraging The Internet To Reduce Size and Cost of Newsprint Ads
  17. 17. Job-seeker clicks on top sponsored link/search result. The Process
  18. 18. Leveraging The Internet To Build Your Brand HTML Profile Pages (Flash Animation) www.google.com
  19. 19. PRINT AD VANITY URL DRIVES CANDIDATES TO PROFILE PAGE Leveraging The Internet: Vanity URL
  20. 20. Integrated, Interactive Recruitment
  21. 21. Email Marketing: “Emerging Markets”
  22. 22. THE SOLUTION: Develop and Implement a Web-Based Relationship-Marketing Program: • Keep the Company Name in Front of the Candidate • Keep Candidate Apprised of Relevant Company News & Accomplishments • Engage Candidate in Web-Based Activities • Build Candidate Interest Culminating in a Recruitment Event/Overture • Have the ability to track candidate response and source Pipeline Building Strategy
  23. 23. eCards http://www.jobsurveys.com/riverside2.htm
  24. 24. To View eNewsletter Sample: http://www.jobsurveys.com/Sovnewsletter.htm
  25. 25. Employee Referral Program • Effective ERP Can Net 40% of Hires • ERP Platform Options – Traditional – Web-based • Micro-site • E-Cards – Non-Employee Referrals E-Card To Employee: http://www.sl3group.com/ensr_ecard/ E-Card To Friend: http://www.jobsurveys.com/FedexI.htm
  26. 26. Visit: http://www.sjtreasurequest.org/ Online Employee Referral Program
  27. 27. Testing Your Recruitment Aptitude What item - that every one of us currently has in our possession - may become one of the hottest new recruitment platforms?
  28. 28. Wireless Application Protocol (WAP) Mobile/Text Marketing • Mobile Skews To Tech Savvy and Younger Audiences • Can Target By Blackberry and By Carrier VZ Wireless; Older, T-Mobile; Younger Potential Strategies Include: - Click To Call (Speak to the Recruiter) - Click To Form Fill (Bridge Online to Mobile) - Click To Text (Ongoing Interactions) (Includes Link to WAP site) - Click To Polling (Instantaneous Feedback/Engage Candidates) - Click To Video (Leads To Video or Landing Page/Data Capture
  29. 29. Search Engine Marketing on Google • Buy Keywords on Google • Drive Traffic to Sponsored Link; HTML Profile Page or Micro-site • Capture Passive Talent • By Geographic Area, By Discipline
  30. 30. Why Blogs? • Contains Fresher Content - Websites Are Not Updated More Than A Few Times A Year • Easier To Update And/Or Add New Info Regularly • Fall Higher In The Rankings Than A Website - Content More Relevant - Additional Blog Search Engines (i.e., Technorati) • The Client Can Determine Who Has Write-Permission And Approve Content • Ability to Track Keywords Being Used By Potential Candidate - Therefore More Effective SEO (Search Engine Optimization) • You Can Easily Pull Relevant Data From Other Relevant Sites
  31. 31. Questions? Please feel free to contact me! Alan Lovitz 508-875-9767 x101 alovitz@successadv.com

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