Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social media Tourism | lovettejam

590 views

Published on

This is a talk on using social media as a tool for destination marketing shared with Hotel and Restaurant Management students of St. Michael's College in Iligan City on September 14, 2015.

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

Social media Tourism | lovettejam

  1. 1. S e p t e m b e r 1 4 , 2 0 1 5 S t . M i c h a e l ’s C o l l e g e , I l i ga n C i t y
  2. 2. About Me  Founder, Iligan Bloggers Society, Inc.  Blogger, TravelJams.com & LovetteJam.com  Digital Media Professional, Project Manager / Social Media Manager / Digital Marketing Specialist / Content Writer / Graphic Designer
  3. 3. What are we going to talk about today?
  4. 4. Topic Outline  What is Social Media?  Why should you care about social media?  How can you contribute to destination marketing using social media?  Case Study: The #ExperienceIligan Campaign v b
  5. 5. What is Social Media? Definition and Tools 1
  6. 6. -Heidi Cohen Rivers ide Ma rketing Stra tegies Social Media are the platforms that enable the interactive web by engaging users to participate in, comment on and create content as means of communicating with their social graph, other users and the public. “
  7. 7. Simply put… Click here to learn more! Social Media is people having conversations online.
  8. 8. Social Media Tools v b
  9. 9. Why should you care about Social Media? Business Owner / Manager’s Perspective 2
  10. 10. Reason #1 Social Media is more popular than ever.
  11. 11. Social Media Timeline
  12. 12. In the Philippines… • 44,200,540 Internet users as of Dec/13, 41.1% penetration, per Internet World Stats. • 29,890,900 Facebook users on Dec 31/12, 27.8% penetration • The internet audience in the Philippines is the fastest- growing in the Southeast Asia region, growing by 22% since March 2012. Source: Internet World Stats
  13. 13. What are Filipinos doing online? Source: 2013 Southeast Asia Digital Future in Focus
  14. 14. What are Filipinos doing online? Source: 2013 Southeast Asia Digital Future in Focus
  15. 15. Source: PinoySocialMedia, data as of June 2012
  16. 16. Social Media is not a fad. It’s a fundamental shift in the way we communicate.
  17. 17. Reason #2 The new communication model is a dialogue. The old communication model was a monologue.
  18. 18. Communication… Should be: And not: • Transparent • Inclusive • Authentic • Vibrant • Consumer-driven • Controlled • Organized • Exclusive • Product-driven
  19. 19. Reason #3 The Rise of the Social Traveler
  20. 20. Social Traveller vs Normal Traveller
  21. 21. Bottom line: The train is leaving WITH OR WITHOUT YOU so get on it and just START!
  22. 22. How can you contribute (as an individual)? 3 Your role in destination marketing
  23. 23. Why do you share on social media? To share your PASSION. Let others catch on to your obsession.
  24. 24. Social Media The Role of Social Media in Tourism
  25. 25. What makes a great social media post?
  26. 26. The #ExperienceIligan Campaign Iligan Bloggers Society, Inc. September 2013 4
  27. 27. IBS, Inc. Familiarization Tour 2nd Mechanized Infantry Brigade Iligan Paradise Resort & Eco-Park Tinago Falls NPC Nature’s Park
  28. 28. IBS, Inc.| Waterfalls Series Ma. Cristina Falls Tinago Falls Mimbalot Falls Dodiongan Falls Pampam Falls Kalubihon Falls Dalipuga Falls
  29. 29. 1. People Target: Tourists / travellers all over the world. • Iliganons – Iligan-based – non-Iligan-based • Past visitors of Iligan City
  30. 30. 2. Purpose • Massive Awareness: Highlight Iligan City in the internet
  31. 31. 3. Platform
  32. 32. 4. Plan • Launch a hashtag campaign. • Share posts with #ExperienceIligan • Best Channels: • Facebook • Twitter • Instagram • Blogs
  33. 33. 5. Policy How can #ExperienceIligan be used? Who can use #ExperienceIligan?
  34. 34. 6. Produce Content • Blog Posts • Photos • Videos • News articles about Iligan City • Tweets • Instagram Posts
  35. 35. http://iliganbloggers.com/experience-iligan/
  36. 36. 7. Performance Twitter Chat Results
  37. 37. 7 P’s of a Social Media Campaign 1. People 2. Purpose 3. Platform 4. Plan 5. Policy 6. Produce Content 7. Performance #ExperienceIligan
  38. 38. Go beyond TOURISM. Traveling with a Difference
  39. 39.
  40. 40. TS Sendong
  41. 41. Other Ideas • Black Pencil Project – Pinay Solo Backpacker • Project Jomalig – Journeying James • Pens of Hope Davao – Dan Guillano • BookSail: Braving Philippine Seas for Literary – Che of Backpacking Pilipinas
  42. 42. Passion with purpose is highly contagious. Make a difference, and keep the fire burning.
  43. 43. JOIN US! www.ILIGANbloggers.com • Facebook.com/IliganBloggers • Twitter.com/IliganBloggers • Instagram.com/IliganBloggers
  44. 44. Lovette Jam Prada Jacosalem traveljams.com | lovettejam.com Facebook: fb.com/lovettejam Instagram/Twitter: @lovettejam Google Plus: +LovetteJam Slideshare: slideshare.net/lovettejam Email: lovettejam@gmail.com

×