1. THE CIRCLE OF LIFE:
AN ANALYSIS OF THE GAME
PRODUCT LIFECYCLE
이상호

2. Product categories
 Game genres are the most common way to splitting
games into product categories.
Every farm
City Rule the sky
ville

3. Stage of game genre lifecycle
 Genres evolve over time as players discover, fall in
love, grow bored and then move on to other forms
of entertainment.

4. changes in customer needs over time
 Customer demand rises and then declines over time.
 As players gain more experience with specific game
mechanics, they go through a predictable sequence
of engagement, pleasure and burnout.
Initial
Mastery Use as a tool Burnout
learning

5. the three distinct stages of mastery
 By understanding how burnout progresses, we can
explain how player expectations evolve over the
various stages of the genre lifecycle.
-Keepers of the flame
Winner takes all ! -Lapsed players
- New players without a support
network

6. Opportunities & Conclusion
 Competitive landscape in the future.
 Likely customer skills and expectations.

7. Question & Reference
 Translation - http://www.kocca.kr/knowledge/abroad/indu/1289036_4396.html
 Original-
http://www.gamasutra.com/view/feature/129880/the_circle_of_life_an_analys
is_of_.php?page=4