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#BrainiHack by B.E.N.I
(Ben. Elad. Nadav. Itay.)
Innovation
For Emotions
Measures
ACTIONS
Eye tracking
Analytics

Measures
OPTIONS
Measures
EMOTIONS
Impact
NeuroMarketing
Brands want to
understand
consumers mind
Technology
Epoc EMOTIV AffectivSuite
Long
term
excite

Short
term
excite

1

Engagement

0

Boredom
CALCULATING
higher rate
of emotion
in every second
Boredom
Engagement
Long term excite
Short term excite
Focus
Group
Start recording
User’s session
Tester decide
User’s session
Mobile
App
Setting > > >
Press above to our real-time test
REAL TIME
is the new
REALITY
So every design studio…

1

Test user

1

Designer
Can buy $300/$750 device…
and TEST UX/APP/Web design!

=
tnx
Fun

 Emotions Analytics
 Emotions Analytics
 Emotions Analytics
 Emotions Analytics
 Emotions Analytics
 Emotions Analytics
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Emotions Analytics

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My project @ #Brainihack 2013

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Emotions Analytics

  1. 1. #BrainiHack by B.E.N.I (Ben. Elad. Nadav. Itay.)
  2. 2. Innovation
  3. 3. For Emotions
  4. 4. Measures ACTIONS Eye tracking Analytics Measures OPTIONS Measures EMOTIONS
  5. 5. Impact NeuroMarketing
  6. 6. Brands want to understand consumers mind
  7. 7. Technology Epoc EMOTIV AffectivSuite
  8. 8. Long term excite Short term excite 1 Engagement 0 Boredom
  9. 9. CALCULATING higher rate of emotion in every second
  10. 10. Boredom Engagement Long term excite Short term excite
  11. 11. Focus Group
  12. 12. Start recording User’s session
  13. 13. Tester decide User’s session
  14. 14. Mobile App
  15. 15. Setting > > >
  16. 16. Press above to our real-time test
  17. 17. REAL TIME is the new REALITY
  18. 18. So every design studio… 1 Test user 1 Designer
  19. 19. Can buy $300/$750 device… and TEST UX/APP/Web design! =
  20. 20. tnx
  21. 21. Fun 

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