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Emotions Analytics

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Emotions Analytics

  1. 1. #BrainiHack by B.E.N.I (Ben. Elad. Nadav. Itay.)
  2. 2. Innovation
  3. 3. For Emotions
  4. 4. Measures ACTIONS Eye tracking Analytics Measures OPTIONS Measures EMOTIONS
  5. 5. Impact NeuroMarketing
  6. 6. Brands want to understand consumers mind
  7. 7. Technology Epoc EMOTIV AffectivSuite
  8. 8. Long term excite Short term excite 1 Engagement 0 Boredom
  9. 9. CALCULATING higher rate of emotion in every second
  10. 10. Boredom Engagement Long term excite Short term excite
  11. 11. Focus Group
  12. 12. Start recording User’s session
  13. 13. Tester decide User’s session
  14. 14. Mobile App
  15. 15. Setting > > >
  16. 16. Press above to our real-time test
  17. 17. REAL TIME is the new REALITY
  18. 18. So every design studio… 1 Test user 1 Designer
  19. 19. Can buy $300/$750 device… and TEST UX/APP/Web design! =
  20. 20. tnx
  21. 21. Fun 

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