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Behavior Modes for UX

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UX teams go to extraordinary efforts to outsource or research a set of personas to inform critical design decisions. Yet often these fictional artifacts of our early research become merely ghostly reminders of the people that use our designs in the real world. How can we better leverage these interesting character portraits? Can we somehow bring them to life to get a richer understanding of the experiences we’re designing? Behavior Modes introduces a new set of anticipated temporal complexities that nicely map to personas and scenarios, helping us to evolve more and more realistic stories with each iteration to drive key decisions throughout the UX design process.

I recently gave this talk out at Google in Kendall Square, Cambridge for UX Boston's evening of presentations on Design and Technology entitled 'Ideating Mobile, Prototyping w/ Sketch, and Behavior Modes!'. More details about the event and about UX Boston can be seen at:

http://www.meetup.com/uxboston/events/220346470/

Published in: Design
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Behavior Modes for UX

  1. 1. M O D E S behavior
  2. 2. welcome
  3. 3. UXBoston
  4. 4. lousuSi
  5. 5. myOwnMindLLC don’t just think about it
  6. 6. M O D E S behavior
  7. 7. butfirst…
  8. 8. time’sup!
  9. 9. thanks
  10. 10. andnow…
  11. 11. M O D E S behavior
  12. 12. astoryfirst APPROACH tohuman-centered DESIGN.
  13. 13. storydesign 2015our trendyfuninux
  14. 14. waterfall
  15. 15. agile
  16. 16. fragile
  17. 17. UXlean
  18. 18. hybrid
  19. 19. BigD A T A and analytics
  20. 20. journeymapping
  21. 21. designservice
  22. 22. firstcontent
  23. 23. responsive
  24. 24. usecase scenarios
  25. 25. firstmobile
  26. 26. storytelling
  27. 27. but
  28. 28. design user-centered ? where’sthe
  29. 29. where’dallthe gopeople ? inthedesignprocess
  30. 30. story humanthe don’tforget
  31. 31. humanity don’tforget indesign
  32. 32. humancentered
  33. 33. personas
  34. 34. personas companiesdon’t knowhowtouse
  35. 35. personas thestory arereallythemost integralpartof we’retellingthrough
 ourexperiencedesign
  36. 36. personas weneedto
 betterunderstand howtoleverage
  37. 37. todesignand
 makemeaningful experiencesfor peoplewe’redesigningfor the
  38. 38. personasaremeanttobe performed
  39. 39. personasaremeanttobe immersive
  40. 40. personasaremeanttobe playful
  41. 41. patricia moore
  42. 42. userresearch gonzo
  43. 43. phenomenological research
  44. 44. personfirst
  45. 45. immersive methodologies
  46. 46. personasarethebestwayto useyourresearch…
  47. 47. informed imagination andyour
  48. 48. empathicallyunderstand to
  49. 49. whatitmightfeellike
  50. 50. experience toactually
  51. 51. design your
  52. 52. human fromanotherperson’s perspective
  53. 53. thetrick buthere’s
  54. 54. play
  55. 55. perform
  56. 56. Be
  57. 57. but…
  58. 58. personasneedalittlehelpto reallycometolife
  59. 59. M O D E S behavior
  60. 60. person aka‘theuser’ motivation context device emotion
  61. 61. devicehowdoesthe influenceuserBEHAVIOR ?
  62. 62. M O D E S behavior
  63. 63. let’stakeaquicklookat ...
  64. 64. ... anevolutionofourdevices
  65. 65. person aka‘theuser’ motivation context device emotion
  66. 66. M O D E S behavior
  67. 67. DESIGNneedstobe more
  68. 68. immersive
  69. 69. tactile
  70. 70. collaborative
  71. 71. imaginative
  72. 72. yetinformed
  73. 73. real
  74. 74. social
  75. 75. fun
  76. 76. asdesigners weneedto
  77. 77. develop personas aswe
  78. 78. getoutof ourownheads
  79. 79. getintotheheads ofourusers
  80. 80. leverage humanstories
  81. 81. asrealistic aspossible
  82. 82. research imagination &
  83. 83. THANK YOU
  84. 84. SpeakerRate http://spkr8.com/t/60101
  85. 85. stay in touch ls@loususi.com | @loususi @storyfirst |+ storyfirst.com + loususi.com
  86. 86. M O D E S behavior

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