This document discusses broadcasting and provides information on its objectives, advantages, disadvantages, guidelines, and aims. Broadcasting is defined as the distribution of audio and video content to a dispersed audience via transmission media like radio and television. Its objectives include economic gain, good governance, increasing incomes of the poor, and improving quality of life. Advantages include providing timely information and allowing access to great thinkers. Disadvantages include high costs of new digital equipment. Guidelines state regulation should be minimal while supporting freedom of expression. Aims include giving rural families helpful information, enriching children's education, and reinforcing school lessons.

1. BROADCASTING
PREPARED BY:
MARY GRACE O. PEREZ
BSED II-A

2. BROADCASTING
The distribution of audio and video
content to a dispersed audience via radio,
television, or other often digital
transmission media. Receiving parties
may include the general public or a
relatively large subset of thereof.

3. OBJECTIVES
 Creating a framework for rapid economic
gain and structural transformation;
 Ensuring good governance and security;
 Directly increasing the ability of the poor
to raise their incomes; and
 Directly increasing the quality of life of the
poor.

4. ADVANTAGES
 Used to provide information about an event that recently
occurred somewhere and which is also important to the
people.
 People can listen to the talk and lectures of the great
thinkers sitting in their rooms.
 The whole mankind can know the views of some great
philosopher or leader of any country through his own
words.
 Through special radio programs, classroom lessons of
schools and colleges can be supplemented by
broadcasting. Even the subjects which are said to be
very dry can be made interesting by specialists.

5. DISADVANTAGES
 Digital broadcasting has its own limitation to
overcome.
 Broadcasters will have to install new
transmission equipments, which cause high
costs and funding problems.
 Some stations can put digital antenna on their
current towers, but others must construct a new
one.
 Also building the broadcast towers is totally
influenced by weather because frozen ground,
wind and snow might cause serious problems.

6. GUIDELINES FOR BROADCASTING
 Regulation should generally be as ‘light touch’
and minimalist as possible, but robust enough to
support the basic concept of freedom of
expression, which in turn is a precondition for
the effective operation of democracy.
 There is no single ‘right’ answer to many of the
questions raised by trying to establish an
appropriate and effective regulatory system.
 It should come as no surprise that, just as much
of broadcasting itself is locally oriented, so too
are the ‘best’ ways to regulate it.

7. AIMS
 To give information to rurally-situated
families which would help improve their
lives.
 Targets children and serves as away to
enrich classroom learning.
 To enforce lessons learned in school and
are usually entertaining as well as
educational.