Top  Ten  Tips  
for  marketing  
to  students
@LoungeGroup
www.theloungegroup.com
@LoungeGroup
Theloungegroup.com
INTRODUCTION
In  October  2010,  The  Lounge  Group  took  a  team  of  9  daring  Brand  ...
@LoungeGroup
Theloungegroup.com
ABOUT  THE  LOUNGE
The  Lounge  is  an  INSIGHTS  and  INTEGRATED  BTL  
MARKETING  AGENCY...
Safari  
methodology
A    first  hand  consumer  experience
Make  the  
business  case  
for  students  
@LoungeGroup
Theloungegroup.com
Focus  your  
spend
@LoungeGroup
Theloungegroup.com
Immerse  yourself  
worlds  to  
understand  their  
reality
@LoungeGroup
Theloungegroup.com
Target  the  
students  for  
your  brand
@LoungeGroup
Theloungegroup.com
Beware  the  
culture  of  
expectancy
@LoungeGroup
Theloungegroup.com
the  Facebook  
bandwagon  
without  a  
strategy
@LoungeGroup
Theloungegroup.com
Shared  
lifestyles
@LoungeGroup
Theloungegroup.com
Be  the  
entertainer  
and  the  
experience  
provider @LoungeGroup
Theloungegroup.com
process,  so  
to  educate
@LoungeGroup
Theloungegroup.com
Knowledge  is  
power @LoungeGroup
Theloungegroup.com
Thank  you
@LoungeGroup
www.theloungegroup.com
CONTACT:
Sara Gil
sara.gil@theloungegroup.com
020 7940 4381
Upcoming SlideShare
Loading in …5
×

Top Ten Tips for marketing to students

1,315 views

Published on

Published in: Business, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,315
On SlideShare
0
From Embeds
0
Number of Embeds
103
Actions
Shares
0
Downloads
21
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Top Ten Tips for marketing to students

  1. 1. Top  Ten  Tips   for  marketing   to  students @LoungeGroup www.theloungegroup.com
  2. 2. @LoungeGroup Theloungegroup.com INTRODUCTION In  October  2010,  The  Lounge  Group  took  a  team  of  9  daring  Brand   Managers  on  a  Fresher  Safari  to  Surrey  University  in  Guildford   to  immerse  them  in  the  world  of  Freshers  and  older  students.   We  experienced  life  as  a  student  for  a  day  and  night,  seeing  life   through  their  eyes.  We  explored  their  attitudes  to  finances  and   debt,  their  relationship  with  brands,  brand  loyalty  and  buying   habits,  their  online  world,  their  relationships  and  influences,  the   pressures  they  face,  their  social  life  and  lots  more.  We  have  distilled   the  insights  gained  through  the  Fresher  Safari  experience  into  our   Top  Ten  Tips  for  marketing  to  students.   For  the  full  presentation,  please  contact  Sara  Gil  on   sara.gil@theloungegroup.com or  020  7940  4381
  3. 3. @LoungeGroup Theloungegroup.com ABOUT  THE  LOUNGE The  Lounge  is  an  INSIGHTS  and  INTEGRATED  BTL   MARKETING  AGENCY  founded  on  the  belief  that   everything  we  do  by  having  a  network  of  10,000   consumers  at  our  heart.  
  4. 4. Safari   methodology A    first  hand  consumer  experience
  5. 5. Make  the   business  case   for  students   @LoungeGroup Theloungegroup.com
  6. 6. Focus  your   spend @LoungeGroup Theloungegroup.com
  7. 7. Immerse  yourself   worlds  to   understand  their   reality @LoungeGroup Theloungegroup.com
  8. 8. Target  the   students  for   your  brand @LoungeGroup Theloungegroup.com
  9. 9. Beware  the   culture  of   expectancy @LoungeGroup Theloungegroup.com
  10. 10. the  Facebook   bandwagon   without  a   strategy @LoungeGroup Theloungegroup.com
  11. 11. Shared   lifestyles @LoungeGroup Theloungegroup.com
  12. 12. Be  the   entertainer   and  the   experience   provider @LoungeGroup Theloungegroup.com
  13. 13. process,  so   to  educate @LoungeGroup Theloungegroup.com
  14. 14. Knowledge  is   power @LoungeGroup Theloungegroup.com
  15. 15. Thank  you @LoungeGroup www.theloungegroup.com
  16. 16. CONTACT: Sara Gil sara.gil@theloungegroup.com 020 7940 4381

×