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Itmgmt500 S Smith Informative V3


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Itmgmt500 S Smith Informative V3

  1. 1. Business Intelligence Web Analytics Omniture SiteCatalyst Sengdaloune Smith
  2. 2. Agenda <ul><li>Definition of Web Analytics </li></ul><ul><li>History of Web Analytics </li></ul><ul><li>Introduction to Omniture </li></ul><ul><li>Omniture Products & Tools </li></ul><ul><li>Introduction to Site Catalyst </li></ul><ul><li>Features and advantages </li></ul><ul><li>Services provided by a Data Analyst </li></ul><ul><li>Sample of Excel & Omniture Dashboards </li></ul><ul><li>Conlusion </li></ul><ul><li>Questions & Comments </li></ul>
  3. 3. Definition of Web Analytics <ul><li>Study of user behavior on Web sites </li></ul><ul><li>There are two categories; off-site and on-site web analytics </li></ul><ul><li>Off-site - measurement and analysis whether you own or maintain a website </li></ul><ul><li>On-site - measures the performance of your website in a commercial context </li></ul>
  4. 4. History of Web Analytics <ul><li>Start of the web analytics industry was credited to the founding of WebTrends Inc.web </li></ul><ul><li>WebTrends started the Web Analytics Association </li></ul><ul><li>Their definition: Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage. </li></ul>
  5. 5. Introduction to Omiture <ul><li>Omniture launched products in 1996 </li></ul><ul><li>Omniture named to Fast Company magazine’s Fast 50 List of The World’s Most Innovative Companies. </li></ul><ul><li>Omniture ranked # 30 above Wal-Mart (#32), Intel (#34), Microsoft (#41). </li></ul><ul><li>66% of the “Fast 50” are Omniture customers. </li></ul>
  6. 6. Omniture Products & Tools
  7. 7. Introduction to Site Catalyst <ul><li>Measure, analyze and automate customer interactions to optimize your business </li></ul><ul><li>Real-time data to make timely decisions </li></ul><ul><li>A quick snapshot of the key performance indicators (KPIs) for your online efforts in a reader-friendly dashboard </li></ul><ul><li>Automatic alerts anytime a KPI moves to a dangerous or impressive level </li></ul>
  8. 8. Features and advantages <ul><li>Efficient navigation quickly puts the most relevant reports at your business’ fingertips, including </li></ul><ul><li>Contextual Knowledge Base articles and bubble help. </li></ul><ul><li>Speedy delivery—send a good-looking report across hundreds of report suites in less than a minute. </li></ul><ul><li>Easily build and customize reports that everyone in your organization can use. </li></ul>
  9. 9. Services provided by a Data Analyst <ul><li>Web traffic </li></ul><ul><li>Reports </li></ul><ul><li>Analysis </li></ul>
  10. 10. Excel Dashboards <ul><li>Sample of a Dashboard </li></ul>
  11. 11. Excel Dashboards <ul><li>Another sample of a Dashboard </li></ul>
  12. 12. Omniture Dashboards <ul><li>Weekly reports mailedout </li></ul>
  13. 13. Conclusion <ul><li>Why do you need Web Analytics? </li></ul><ul><ul><li>Track the trend of user behavior online </li></ul></ul><ul><ul><li>Collect data and create reports from trends </li></ul></ul><ul><li>Help grow your business by show casing your products and services online </li></ul><ul><li>Use Web Analytics as an effective way in measuring your site's visitors. </li></ul>
  14. 14. <ul><li>Question & Comments? </li></ul>
  15. 15. <ul><li>Thank You! </li></ul>