Designing a Visual Climate for Change

PRESENTATION › TITLE Representing Climate Change: Ecology, Media and the Arts › Centre for Research in the Arts, Social Sciences and Humanities › 15-17th October 2008 › Cambridge University DESIGNING A VISUAL CLIMATE FOR CHANGE

PRESENTATION › STRUCTURE Representing Climate Change: Ecology, Media and the Arts › Centre for Research in the Arts, Social Sciences and Humanities › 15-17th October 2008 › Cambridge University REPRESENTING GREENWASHING REPRESENTING GREEN PROMOTION REPRESENTING GLOBAL WARMING SCIENCE REPRESENTING GREEN ACTION REPRESENTING POSSIBLE SOLUTIONS

PRESENTATION › KEY ISSUES Representing Climate Change: Ecology, Media and the Arts › Centre for Research in the Arts, Social Sciences and Humanities › 15-17th October 2008 › Cambridge University THE ROLE OF THE DESIGNER? THE ROLE OF THE DESIGN? THE ROLE OF AGENCY?

GREENING THE ISSUE Magazine covers › various Green Issues

COMPLEX › ‘The green issue. Saving the world, one purchase at a time!’ (magazine cover, 2008) Magazine covers › various Green Issues

REPRESENTING GREENWASHING The Green Issue › Vanity Fair › page spread › May 2008

REPRESENTING 6 SINS OF Eco-shape Bottle › Ozarka › print ad › 2008 Eco-shaped Bottle › Poland Spring (Nestle) › print ad › 2008 GREENWASHING Every Drop is Green › Fiji › print ad › 2008

1. Sin of the Hidden Trade-Off › ‘Such claims are not usually false, but are used to paint a “greener” picture of the product than a more Eco-shape Bottle › Ozarka › print ad › 2008 complete environmental analysis would support.’ (TerraChoice Eco-shaped Bottle › Poland Spring (Nestle) › print ad › 2008 Environmental Marketing Inc., 2007) Every Drop is Green › Fiji › print ad › 2008

5. Sin of Lesser of Two Evils › ‘These are “green” claims that may be true within the product category, but that risk distracting the consumer from the greater environmental impacts of the category as a whole.’ (TerraChoice Environmental Marketing Inc., 2007) Talk Stopped Long Ago › BP › poster › Sydney › 2008

‘…when environmental qualifiers such as “organic” or “green” are placed on products in which the entire product category is of questionable environmental value. ’ (TerraChoice Environmental BP Plans Field of Gas Rigs › The Guardian Weekly › newspaper Marketing Inc., 2007) page › 22nd August 2008

REPRESENTING FASHIONABLE CLIMATE CHANGE Global Warming Read › Diesel › print advertisement › 2007

THE ROLE OF THE DESIGNER? The Green Issue › Vanity Fair › page spread › May 2008

THE ROLE OF THE DESIGN? The Green Issue › Vanity Fair › page spread › May 2008

THE ROLE OF AGENCY? The Green Issue › Vanity Fair › page spread › May 2008

REPRESENTING GREEN PROMOTION Various non-profit campaigns › From left WWF Denmark; Greenpeace Turkey; Legambiente Italy; Greenpeace Israel; Bund Germany

REPRESENTING ALTERNATIVE Global warming cup › National Resources Defense Council › TECHNIQUES heat sensitive cup › China › 2007

REPRESENTING ALTERNATIVE The World Can’t Take Any More CO2 › Bund (Friends of the TACTICS Earth Germany) › guerilla campaign › Germany › 2006

REPRESENTING STREET ADVOCACY Fan Trees › WALHI › tree fan › Indonesia › 2007

THE ROLE OF THE DESIGNER? Melting Polar Bear › Greenpeace Turkey › print campaign › 2008

THE ROLE OF THE DESIGN? Melting Polar Bear › Greenpeace Turkey › print campaign › 2008

THE ROLE OF AGENCY? Melting Polar Bear › Greenpeace Turkey › print campaign › 2008

REPRESENTING GLOBAL WARMING SCIENCE Various global warming graphs › various sources and years

REPRESENTING GLOBAL WARMING VISUALISED Al Gore talk › TED Talks › Keynote presentation › 2008

REPRESENTING GLOBAL WARMING VISUALISED The Greenhouse Effect › www.designcanchange.org › 2008

REPRESENTING GLOBAL WARMING Exxon Secrets › Greenpeace United States › VISUALISED www.exxonsecrets.org › 2008

EXXONSECRETS.ORG › ‘The database compiles Exxon Foundation and corporate funding to a series of institutions who have worked to undermine solutions to global warming and climate change.’ Exxon Secrets › Greenpeace United States › (Greenpeace, 2008) www.exxonsecrets.org › 2008

THE ROLE OF THE DESIGNER? Heat the Poor › Seed Magazine › 2006

THE ROLE OF THE DESIGN? Heat the Poor › Seed Magazine › 2006

THE ROLE OF AGENCY? Heat the Poor › Seed Magazine › 2006

REPRESENTING GREEN ACTION Design Can Change › www.designcanchange.org › 2008

REPRESENTING D.I.Y. ACTION Do It Yourself › 50 Graus › from www.flickr.com › sticker to download and print › 2008

50GRAUS › ‘Outside of the office environment, outside of politics, outside or organized movements. Silently, here in this site with you, whoever you may be. Anonymous, disorganized people, yet who are Do It Yourself › 50 Graus › from www.flickr.com › sticker to able to listen to the earth’s outcry.’ (www.50graus.org , 2008) download and print › 2008

PENGUIN ARMY › ‘Penguin Army is a community of activists who want to create awareness about environmental issues in a fun and gonzo-like style.’ (www.penguinarmy.dk , 2008) Penguin Army actions › Penguin Army › Denmark › 2008

REPRESENTING PHYSICAL Lifesaving Energy › Clean Energy For Eternity › human sign › ENGAGEMENT Australia › 2007

THE ROLE OF THE DESIGNER? Penguin Army stall › Penguin Army › Roskilde Festival › Denmark › 2008

THE ROLE OF THE DESIGN? Penguin Army stall › Penguin Army › Roskilde Festival › Denmark › 2008

THE ROLE OF AGENCY? Penguin Army stall › Penguin Army › Roskilde Festival › Denmark › 2008

REPRESENTING POSSIBLE Transition Town › Ted Trainer › hand-made model › Australia SOLUTIONS › 2008

REPRESENTING A LACK OF DESIGN Transition Town WIKI › Transition Network › www.transitiontowns.org › 2008

REPRESENTING A LACK OF DESIGN The Simpler Way › Ted Trainer › Australia › 2008

REPRESENTING ONLINE Efficientcity › Greenpeace UK › interactive website › 2008 › VISUALISATION http://www.greenpeace.org.uk/files/efficiencity/index.html

THE ROLE OF THE DESIGNER? Transition Town › Ted Trainer › hand-made model › Australia › 2008

THE ROLE OF THE DESIGN? Transition Town › Ted Trainer › hand-made model › Australia › 2008

THE ROLE OF AGENCY? Transition Town › Ted Trainer › hand-made model › Australia › 2008

DESIGNBOOM › ‘we are looking for graphic artworks that will raise awareness of the environmental issues affecting our delicate planet. your graphic design should provoke a positive change in the many Various competition entries › Designboom › Love Your Earth things that are compromising our biosphere.’ (2007) poster competition › Japan › 2007 we are looking for graphic artworks that will raise awareness of the environmental issues affecting our delicate planet. your graphic design should provoke a positive change in the many things that are compromising our biosphere.

Designing a Visual Climate for Change

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