Engineering the
Evaluation Funnel
          lou.franco@atalasoft.com
Goal conversions per day
on Google Analytics.
Funnel shows path to conversion and drop-off.
Funnels are easier to
make on the web.
Funnels can sometimes be an
uncomfortable fit.
These factors don’t
add – they multiply!

  Steve Pavlina
When a new version comes out with new features,
we see a sudden, undeniable, substantial, and
permanent increase in revenu...
Communication is
key.
Don’t be creepy.
In order to get permission, you make a promise.
     Seth Godin
Funnels have
multiple entry
points.
Engineering the Evaluation Funnel Pecha Kucha
Engineering the Evaluation Funnel Pecha Kucha
Engineering the Evaluation Funnel Pecha Kucha
Engineering the Evaluation Funnel Pecha Kucha
Engineering the Evaluation Funnel Pecha Kucha
Engineering the Evaluation Funnel Pecha Kucha
Engineering the Evaluation Funnel Pecha Kucha
Engineering the Evaluation Funnel Pecha Kucha
Engineering the Evaluation Funnel Pecha Kucha
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Engineering the Evaluation Funnel Pecha Kucha

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This is a presentation I gave at the 2008 Business of Software Conference about how to use funnels for downloaded software. It follows the Pecha Kucha format (20 slides @ 20 seconds each)

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Engineering the Evaluation Funnel Pecha Kucha

  1. 1. Engineering the Evaluation Funnel lou.franco@atalasoft.com
  2. 2. Goal conversions per day on Google Analytics.
  3. 3. Funnel shows path to conversion and drop-off.
  4. 4. Funnels are easier to make on the web.
  5. 5. Funnels can sometimes be an uncomfortable fit.
  6. 6. These factors don’t add – they multiply! Steve Pavlina
  7. 7. When a new version comes out with new features, we see a sudden, undeniable, substantial, and permanent increase in revenue. Joel Spolsky
  8. 8. Communication is key.
  9. 9. Don’t be creepy.
  10. 10. In order to get permission, you make a promise. Seth Godin
  11. 11. Funnels have multiple entry points.

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