20 Step Marketing Plan by Lourdes Tan


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20 Step Marketing Plan by Lourdes Tan

  1. 1. Discovery: The Path to a New World<br />Lourdes “LuLu” Tan<br />October 13, 2010<br />
  2. 2. Map to the New World<br />Vision Mission: Dream Destination<br />Essentials Needed to Get There:<br />Roles<br />Monitor<br />Things to Stay on Track: My Mantra<br />20 years later…<br />Conclusion: Final Destination<br />
  3. 3. Vision Mission: Dream Destination<br />To live a God-fearing life, Discovering, unrelentingly, what the world has to offer using my skills as a Doctor to give my undivided attention to the needs of my patients, and backed with an MBA, I will help everyone; especially to my fellow Filipinos, to uplift the situation in my home town in Mindanao, specifically in an economical sense by helping creating jobs for the people in the SOCKSARGEN area, in order to contribute to progress and bring hope into their hearts.<br />SOCSKSARGEN: South Cotabato, Sultan Kudarat, Sarangani, General Santos City<br />
  4. 4. Daily Roles<br />Good Daughter<br />Helpful Sister<br />Fantastic Tita<br />Loyal Friend<br />Skilled and Compassionate Doctor<br />Patriotic Filipino<br />
  5. 5. Good Daughter<br />
  6. 6. Helpful Sister<br />
  7. 7. Fantastic Tita<br />
  8. 8. Loyal Friend<br />
  9. 9. Skilled and Compassionate Doctor<br />
  10. 10. Patriotic Filipino<br />
  11. 11. Monitor<br />Making Reflecting a Habit<br />Continuing Learning<br />Getting Feedback<br />Time for family, friends, community<br />Time for self<br />Organizing my Activities<br />Personal Accounting<br />
  12. 12. My Mantra<br />In becoming a successful Doctor we must market Our Selves: Use my Bubbly Personality (From The Untapped Marketing Technique: Your Personality)<br />Show Interest in People<br />Be Nice<br />Take Notes<br />Listen More than Talk<br />Make Connections<br />Talk in Terms of Peoples Interest<br />Make People Feel Important<br />Of course continuing education to be a skilled and efficient physician <br />
  13. 13. My Mantra<br />Aside from career plan, my life plan is to be Happy. As the Dalai Lama said, “Balance is Key to a Happy Life”<br />“A Balanced and skillfull approach to life taking care to avoid extremes, becomes a very important factor in conducting one’s everyday existence… For instance, if we find ourselves becoming arrogant, being puffed up by self-importance based on one’s supposed or actual achievement or qualities, then the antidote is to think about one’s own problems and suffering, contemplating the unsatisfactory aspects of existence.”<br />“But if you are overwhelmed and you become discouraged, helpless and depressed… Under such circumstances, it is important to be able to uplift your mind by reflecting on your achievements, the progress that you made so far, and your other positive qualities so that you can uplift your mind.”<br />
  14. 14. 5P’s to Success<br />Product – Skilled, efficient, compassionate doctor<br />Promotions – Join Medical Missions, be part of HMO, have a clinic in a local Medical Plaza (where density of people is greater)<br />Place – General Santos City, a Booming city with quickly increasing population<br />Price – Relative pricing: Fair prices for Class A, B, C more affordable for Class D, E<br />Position – Maybe specialize in a discipline rare in SOCSKSARGEN (Ex. Oncology, Rehab, Pathologist, etc)<br />
  15. 15. My Brand Now<br />Bubbly Lulu Tan<br />Loo<br />Loo<br />Tan<br />Bubbles<br />
  16. 16. 20 years down the line…<br />25 year old bubbly lady<br />Dedicated Medical-MBA Student<br />Idealistic<br />Planning steps for career <br />45 year old bubbly lady<br />Skilled and Compassionate Doctor, General Physician<br />Pragmatic, but still hopeful<br />Business Venture<br />Bubbly Family<br />Living in Mindanao, making it a better place<br />
  17. 17. Conclusion: Final Destination<br />Having a Bubbly Personality makes me have a Positive Outlook in Life helping me: <br />Reach my Final Destination<br />Lead a Balanced Life having time for self and others, work and play, etc.<br />A Balanced Life is Key to Happiness… and Success<br />