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Fb ecosystem 051112 gc


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Fb ecosystem 051112 gc

  1. 1. Facebook Advertising And The Marketing MixMay 2012
  2. 2. Facebook has acommanding share ofthe display ad market 2
  3. 3. Facebook recentlylaunched new adproducts 3
  4. 4. Pages becomemission control foryour business 4
  5. 5. Anatomy of the newFacebook brandpage 5
  6. 6. Premium ads – newad opportunities 6
  7. 7. Premium ads –mobile 7
  8. 8. Premium ads –Reach Generator Reach generator enables brands to reach 75% of their fans on a regular basis, driving brand content into the newsfeed of ever more of their fans 8
  9. 9. What are advertisersreally getting fromtheir spend? Master storytelling on the world’s largest social platform integrating paid owned and earned media to reach fans like never before 9