DeMatteo Monness Event:DM Event: The Facebook Ecosystem Speaker SeriesFacebook and The Rise of Social Commerce            ...
The Facebook Ecosystem Speaker Series: How Facebook is Driving eCommerce            Niel Robertson           Founder and C...
Traditional Marketing Funnel The fundamentals of the Marketing Funnel areessentially the same for offline, online and soci...
Where the Market Thinks They Are   Facebook strives to move down the funnel,           while Google moves up.             ...
Where They Really Are              Google   FacebookAwarenessResearchEvaluationPurchase
Where They Want To BeThe Battlefield Over Domination of the Funnel!                            Google   Facebook   Pintere...
How Will Facebook Own the Funnel?Example: Tory Burch
How Will Facebook Own the Funnel?   Leverage social engagement to move        users through the funnel.Awareness          ...
Targeting and Creative are the Keys to        Successful Advertising
Trada Enables Social e-CommerceHypertargeting• Gives advertisers a level  of targeting you can’t  get in display.• Puts th...
Trada Enables Social e-CommerceCreative• Constantly changing creative solves the  biggest challenge with Facebook advertis...
Niel RobertsonFounder and CEO      Tradanielr@trada.com     @nielr1  303-588-8543
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DM Event: Facebook Commerce - Trada

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DM Event: Facebook Commerce - Trada

  1. 1. DeMatteo Monness Event:DM Event: The Facebook Ecosystem Speaker SeriesFacebook and The Rise of Social Commerce Lou Kerner Niel Robertson – Trada Scissons - Syncapse Nick Bellamo – 8th Bridge Lou Kerner - SecondShares Niel Robertson – 22, 2012 February Trada Nick Bellomo – 8th Bridge February 22, 2012
  2. 2. The Facebook Ecosystem Speaker Series: How Facebook is Driving eCommerce Niel Robertson Founder and CEO Trada nielr@trada.com
  3. 3. Traditional Marketing Funnel The fundamentals of the Marketing Funnel areessentially the same for offline, online and social advertising. Awareness Research Evaluation Purchase
  4. 4. Where the Market Thinks They Are Facebook strives to move down the funnel, while Google moves up. Google Facebook Awareness Research Evaluation Purchase
  5. 5. Where They Really Are Google FacebookAwarenessResearchEvaluationPurchase
  6. 6. Where They Want To BeThe Battlefield Over Domination of the Funnel! Google Facebook Pinterest Awareness Research Evaluation Purchase
  7. 7. How Will Facebook Own the Funnel?Example: Tory Burch
  8. 8. How Will Facebook Own the Funnel? Leverage social engagement to move users through the funnel.Awareness Friend Forwards Facebook Ads EmailEngagement Subscribe/Opt-in LikeConvert to Buyer Offer to Offer to Likers SubscribersPurchase Direct from email Direct from to purchase Facebook ad to purchase
  9. 9. Targeting and Creative are the Keys to Successful Advertising
  10. 10. Trada Enables Social e-CommerceHypertargeting• Gives advertisers a level of targeting you can’t get in display.• Puts the most likely buyers in the funnel.• Nonlinear thinking from a diverse community of Facebook experts reaches buyers tools would miss.
  11. 11. Trada Enables Social e-CommerceCreative• Constantly changing creative solves the biggest challenge with Facebook advertising: ad fatigue• Allows advertisers to target Likers with new messaging to push them down the funnel
  12. 12. Niel RobertsonFounder and CEO Tradanielr@trada.com @nielr1 303-588-8543

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