DM Event: Facebook Commerce - 8thBridge

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DM Event: Facebook Commerce - 8thBridge

  1. 1. DM Event: The Facebook Ecosystem Speaker Series Lou Kerner Niel Robertson – Trada Scissons - Syncapse Nick Bellamo – 8 th Bridge February 22, 2012 Lou Kerner - SecondShares Niel Robertson – Trada Nick Bellomo – 8 th Bridge February 22, 2012 DeMatteo Monness Event: Facebook and The Rise of Social Commerce
  2. 2. Economics of Social Commerce February 2012 Nick Bellomo Chief Financial Officer
  3. 3. Innovative brands use 8thBridge technology and expertise to create social shopping experiences for their customers across channels.
  4. 4.
  5. 5.
  6. 6. Version 1. F-Commerce
  7. 7. <ul><li>Not Unique Experience </li></ul><ul><li>Concerns over Security </li></ul><ul><li>Not on Facebook to Shop </li></ul><ul><li>Expected Deep Discounts </li></ul><ul><li>Brand shares are ineffective </li></ul>Underwhelming Performance
  8. 8. But Facebook Can Have a Huge Impact on Web Traffic % of eRetail Company’s Web Traffic from Facebook Source: Alexa 2/17/2012
  9. 9. Custom Open Graph Introduction <ul><li>Facebook Timeline </li></ul><ul><li>Frictionless Sharing </li></ul><ul><li>Custom Social Actions </li></ul>
  10. 10. Custom Open Graph Actions Attended Stayed Wearing Likes Wants Owns Friends Friends
  11. 11. Unleash Advocates & Viral Activity Your Website Ticker Ticker News Feed Timeline
  12. 12. F8 Open Graph Partners Spotify - Subscriber Growth Spotify - Monthly Active Users 50% 300%
  13. 13. F8 Open Graph Partners <ul><li>Yahoo! News 600% Increase in Referral Traffic </li></ul><ul><li>Washington Post Added 3.5 Mil New Readers </li></ul><ul><li>The Guardian Saw 1 Mil. New Imps/Day </li></ul>
  14. 14. Open Graph Beta Launch 60 Launch Partners
  15. 15. 8thBridge: Ticketmaster Open Graph
  16. 16. “ Of all the new Open Graph apps launched, Ticketmaster’s Facebook experience is the most impressive .” -TechCrunch January 18, 2012
  17. 17. Facebook Timeline Apps’ Impact on Referral Traffic 1 Month After Integration Shopping & Fashion Traffic from Facebook 60% Daily signups 500% Traffic from Facebook 50% Entertainment Time spent on site 60% New traffic & new users 20% Food # of visits and activities shared 300% New traffic & new users 400% New user registrations 3,000% News Traffic from Facebook 600% Daily browsers 12% Source: Facebook
  18. 18. New Open Graph’s Impact on Usage 1 Month After Integration
  19. 19. Economics of Social Commerce 90% trust recommendations from people they know - Nielsen
  20. 20. Economics of Social Commerce Social Action Data Improves Re-Targeting, Relevance Tickets on Sale!
  21. 21. Key Success Metrics <ul><li>Facebook Referral Traffic </li></ul><ul><li>Apps Installed, Install Rate </li></ul><ul><li>Social Actions Created </li></ul><ul><li>Story Impressions </li></ul><ul><li>Sales, Sign-Ups </li></ul>Economics of Social Commerce
  22. 22. Thank You!

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