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Comscore slides online video a statistical review

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Comscore slides online video a statistical review

  1. 1. Online Video:A Statistical ReviewDan Piech, Senior Product Manager | February 5, 2013@DanPiechAll stats are for U.S. © comScore, Inc. Proprietary.
  2. 2. We Provide Insights and ActionsWe are an internet technology companythat measures what people do as theynavigate the digital world –and turns that information into insightsand actions for our clients to maximizethe value of their digital investments. © comScore, Inc. Proprietary. V0113 2
  3. 3. comScore 2 Million Person Global PanelComprehensive View of Digital Consumer Behavior Online Advertising Website and Video App Usage PC TV Gaming Server E-Commerce Search Smart POS phone Tablet Online Demo- Behavioral graphic Profiles Profiles © comScore, Inc. Proprietary. V0113 3
  4. 4. The comScore Census Network™ (CCN™) Over 1.5 Trillion Digital Interactions Per Month  Measurement from 172 countries  Over 1.5 Million domains  Greater than 85% of all devices © comScore, Inc. Proprietary. V0113 4
  5. 5. 82 MILLION AMERICANS ARE GOING TO WATCH 1.6 BILLION VIDEOS TODAY. © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2012 5
  6. 6. 188 MILLION AMERICANS ARE GOING TO WATCH265 VIDEOS PER PERSON THIS MONTH. © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2012 6
  7. 7. ONLINE VIDEO REACHES >85%OF U.S. INTERNET USERS © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2012 7
  8. 8. NUMBER OF VIDEOS WATCHED ONLINE +800%OVER LAST 6 YEARS © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2012 8
  9. 9. The Rise of the U.S. Digital Video Viewing Audience Late Majority 180 160 Early Majority 140 120 100 80 60 40 Total Unique Video Viewers (MM) 20 0Jan 06 Jan 07 Jan 08 Jan 09 Jan 10 © comScore, Inc. Proprietary. Source: comScore Video Metrix 9
  10. 10. Top Video Content Publishers by Unique Viewers 1 153M 6 42M 2 59M 7 42M 3 52M 8 41M 4 50M 9 38M 5 48M 10 35M © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2013 – Content Videos Only 10
  11. 11. Top Video Content Publishers by Video Views 1 13B 6 510M 2 692M 7 472M 3 612M 8 431M 4 592M 9 419M 5 539M 10 383M © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2013 – Content Videos Only 11
  12. 12. % Share of Content Video Views YouTube AOL, Inc. All Other YouTube Hulu 31% 48% VEVO Netflix NDN Microsoft Sites Viacom Digital Facebook Yahoo! Sites CBS Interactive Turner Digital Blinkx Dailymotion.com ESPN 2% All Other © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2013 – Excluding Adult Content 12
  13. 13. TOP 20 YouTube PartnersYouTube Partner Unique Viewers Video Views per month per monthVEVO 50.5M 564MFullscreen 31.1M 191MMaker Studios Inc. 30.0M 363MWarner Music 26.0M 141MMachinima 26.0M 502MBroadbandTV 13.4M 80MCollective Digital Studio 9.3M 59MAlloy Digital 8.6M 58MMOVIECLIPS 8.5M 30MNBC Entertainment 6.9M 21MRevision3 Corp 6.7M 26M © comScore, Inc. Proprietary. 13
  14. 14. Males aged 12–49 comprise 80% of time spent viewing Machinima videos. © comScore, Inc. Proprietary. Source: comScore Video Metrix 14
  15. 15. More than 83% of Internet users now consume video across all age groups 91% Percent of web users who watch video in a month 88% 86% 85% 84% 84% 83%AGE 12-17 18-24 25-34 35-44 45-54 55-64 65+ © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2013 15
  16. 16. 18-24 year-olds have emerged to be the heaviest consumers of digital video 398 381 Average Videos Watched Nov-08 per Viewer in a Month Dec-12 255 268 252 225 181 98 101 101 89 87 62 59AGE 12-17 18-24 25-34 35-44 45-54 55-64 65+ © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2013 16
  17. 17. Men and women are equally likely to watchonline video Male 49.8% Percentage of Female Video Viewers 50.2% © comScore, Inc. Proprietary. Source: comScore Video Metrix 17
  18. 18. But men watch 1.8x as many videos online aswomen Male 35.4% Percentage of Female Video Views 64.6% © comScore, Inc. Proprietary. Source: comScore Video Metrix 18
  19. 19. And men account for 70% of total time spentviewing online 29.3% Male Percentage of Total Time Spent Viewing Female 70.7% © comScore, Inc. Proprietary. Source: comScore Video Metrix 19
  20. 20. 2013 PREDICTEDONLINE VIDEO AD SPEND: $4.14 BILLION © comScore, Inc. Proprietary. Source: eMarketer 20
  21. 21. 22.6%OF ONLINE VIDEOS VIEWED WERE AD VIDEOS, +60% YEARLY GROWTH © comScore, Inc. Proprietary. 21
  22. 22. All Online Video Television 1.9% Ads Content 25% 88.1% 75%1.9% of time spent viewing video online isspent viewing ads compared to 20-30% on TV © comScore, Inc. Proprietary. Source: comScore Video Metrix, December 2013 22
  23. 23. Long-Form Premium TV-content Online Television 8.1% Ads Content 25% 91.9% 75% 8.1% of time spent viewing video online on long-form premium TV content is spent viewing ads compared to 20-30% on TV © comScore, Inc. Proprietary. Source: comScore Video Metrix 23
  24. 24. Consumers are Always Connected PCs Tablets rule our rule our workdays eveningsSmartphones rule our mornings12:00 am 8:00 am 6:00 pm © comScore, Inc. Proprietary. Source: comScore Custom Analytics 24
  25. 25. Engaging transient consumers across all devices is key to success Smartphone PC/MAC Tablet Gaming Watch the companies that are doing a good job with this! © comScore, Inc. Proprietary. 25
  26. 26. Thank you!@DanPiech www.comscore.comDan Piech, Senior Product Manager | February 5, 2013 www.facebook.com/comscoreinc @comScore © comScore, Inc. Proprietary.

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