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The Washington Post - Native Advertising


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Published in: Technology, Business

The Washington Post - Native Advertising

  1. 1. WP Brand Connect & Brand Studio Connecting with The Washington Post Audience Kelly Andresen Director, Ad Innovations & Product Strategy
  2. 2. 2 WP BrandConnect Connecting Our Audience to Brand Messages WP BrandConnect is a native advertising solution that enables advertisers to meet Washington Post readers wherever they are. This opportunity is the “first-of-its-kind”, allowing our audience to engage with branded content in trusted environments around high-quality journalism. 2 The highest quality content from the highest quality talent 360 approach to hit our unique audience on all platforms Consultation – we know what content our audience likes A voracious and always active audience Placements to maximize visibility Content that compels and enlightens
  3. 3. 3 Brand Studio | Our Client Services A branded content consultancy built to ensure marketers’ strategy is optimized for the Washington Post Audience. » Content Creation • Custom Videos, Articles, Infographics, Interactives & More • Our team will develop content our audience craves » Social Amplification • Organic and Paid • Timely headlines to take advantage of current events » Advanced Measurement • Engagement and Social Metrics for deeper understanding » Branded Content Consulting • Making branded content engaging / shareable • Branded Content Strategy
  4. 4. 4 Brand Studio | Advanced Measurement Our Analytics Tools Provide Insight and Help Us Craft Content That Appeals To Readers
  5. 5. 5 Social Amplification Dedicated Accounts with a Amplification Strategy
  6. 6. 6 WP BrandConnect | PhRMA Success Story Washington Post Will Integrate You Seamlessly Into Our Environment Section Front Integration Cross-Platform & Responsive Beautiful , Adaptive Platform Client info- graphics and content Homepage Integration
  7. 7. 7 Philips Brand Connect with Custom Grid A Custom Grid To Display Philips Unique Messaging Links to Philips Content & Video off-site Links to Philips Custom Content on-site Mobile
  8. 8. 8 Philips Custom Content Health Care Technology & Innovation Info-graphics Articles
  9. 9. 9 CIT Custom Content & Unit Created To Reach Middle Market Managers