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The Social Internet

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Wall Street's View on Social Media

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The Social Internet

  1. The Social InternetLou Kerner, The Social Internet Fund, April, 2012, @loukerner
  2. The Innovator’s Delimma Source: “The Innovators Dilemma”
  3. Emergence of The Siloed Internet Started: September 1993 (“Eternal September” –AOL Connected to The Internet) 1995 Amazon LaunchedWalmart Entered It’s 50th State 2001 Walmart.com launched Sources: Wikipedia, Walmart
  4. Emergence of The Social Internet
  5. Emergence of The Social Internet Started: September 2006 Facebook Introduced the Newsfeed Massive User Rebellion May 2007 Facebook Opens It’s API Sources: Wikipedia
  6. Attributes of a Social Internet Company • They are BORN Social • They are “intertwined” with the leading Social Internet companies • They are authentic, enabling the customer to “own” the brand • They enable the customer to create, curate, & comment on content/commerce • They leverage real-time data to iterate in real-time • “Platforms” will create the most value
  7. Per Capita GDP Correlates to Social Network Penetration Source: The Pew Center, Jan. 2012
  8. The New Media Paradigm
  9. The Meteoric Rise of CityVille Source: AppData, Dec 2010-Jan 2011
  10. Largest Brand Owned Audiences Source: FanPageList, April 2012
  11. Largest Celebrity Owned Audiences Source: FanpageList, April 2012
  12. People Rule on The Social Internet Facebook Fans16.0 15.014.0 12.512.010.0 8.0 6.0 5.3 4.0 2.0 0.0 Lebron/Dwayne NBA Miami Heat Source: FanpageList, April 2012
  13. Facebook Dominates (Almost) Everywhere Source: ComScore, Jan. 2012
  14. Facebook Tracking to 1 Billion Users Source: iCrossing, Jan. 2012
  15. Facebook Leads In Engagement Too
  16. Facebook is Dominating Time Spent
  17. Zuckerberg’s Law
  18. Facebook’s Frictionless SharingIntroduced at f8 Sept., 2011
  19. Immediate Impact ofFrictionless Sharing on Spotify MAUs Source: Appdata, Sept. 2011
  20. Long Term Impact of Frictionless Sharing on Spotify MAU’s
  21. Many Sites Are BenefittingFrom Frictionless Sharing
  22. Facebook is NOT an Echo Chamber Source: Etyan Bakshy, Facebook Data Scientist, Jan. 2012
  23. eCommerce Sites Born of the Siloed Internet Source: Internet Retailer, Top 25 eCommerce Sites, 2011
  24. The Purchase Funnel - Consensus
  25. Stores on Facebook Have Had Limited Success
  26. The Purchase Funnel - Reality
  27. eCommerce Sites Born Social 30.0% 28.1% 24.6% 25.0% 24.1% 22.4% 20.5%U 20.0%ps 18.5%t 17.4%ream 15.0% FacebookTr 13.3% Googleaffic 10.0% 5.0% 0.0% Fab Threadless ModCloth Etsy Source: Alexa, April 2012
  28. Pinterest Is Quickly BecomingPart of the Social Internet Fabric 30.0% 28.1% 24.6% 25.0% 24.1% 22.4% 20.5%U 20.0%ps 18.5%t 17.4%ream Facebook 15.0%T Googler 13.3%a Pinterestff 10.8%ic 10.0% 7.1% 5.0% 4.3% 1.7% 0.0% Fab Threadless ModCloth Etsy Source: Alexa, April 2012
  29. Other Social Networks Are Also Soaring• YouTube• Google+• SlideShare.net• LinkedIn• Tumblr• Foursquare
  30. What Is Twitter?
  31. Twitter Is Growing Rapidly Source: Twitter, Wikipedia
  32. Twitter By Country Source: Addthis Data
  33. Top All Time TPS Events Source: Twitter, March 2012
  34. Weibo vs. Twitter Source: Tweibo, FanPageList, March 2012
  35. Corporate Usage is Pervasive & Twitter Leads
  36. The Customer Owns The Brand
  37. Add Value = Link to Outside Sources
  38. Tumblr – “Building The PerfectPlatform For Self Expression” Source: Tumblr, Jan, 2012
  39. Tumblr – Creative Freedom
  40. Badoo – Meet People……NOW Source: Badoo, March, 2012
  41. Google+ - 115mm “Members” Source: Leon Halland,
  42. Google+ - Countries Ranked By Penetration Source: CircleCount, March 2012
  43. Google+ - Limited Engagement Source: Social Statistics , March, 2012
  44. Google+ - Brands Just Starting To Get Traction
  45. Top 10 Google+ Brands Circled -Growing Rapidly off Small Bases Source: Simply Measured , Feb., 2012
  46. Machinima – Social Television Source: Machinima, comScore
  47. Pinterest – A Virtual Pinboard
  48. Pinterest – The Fastest Growing Site Ever Source: Alexa, April, 2012
  49. Pinterest Exhibits Remarkable Stickiness
  50. Fab.com = Social Commerce
  51. Fab.com = 2011 Best Pivot(s)• 4/10 -Fubilis launches a gay Facebook• 1/11 - more like a gay Yelp• 2/11 - more like a gay Groupon• The Big Pivot – 3 Criteria – 1) Passion about it, 2) Can be the best in the world at it, 3) Can be a $100mm+ business – Flash site sale synonymous with DESIGN – Super use of social…. In their DNA Source: Jason Goldberg, Fab.com CEO
  52. Fab.com = Accelerating Growth
  53. Social Network Usage Is Global Source: ComsScore, Jan. 2012
  54. Social Network Usage Is Increasingly Mobile Source: Pandora S-1, Twitter, Facebook, KPCB
  55. Tumblr Traffic By Device Source: Tumblr, Jan, 2012
  56. Mobile Means Mobile Apps
  57. Foursquare Explore Source: Forusquare, Jan. 2012
  58. Android Is The Dominant Mobile OS
  59. Lou Kerner @loukerner loukerner@gmail.comDisclosure: Lou Kerner owns shares of Facebook and Klout

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