Native Lift
Investing in great content is only the
first step
Content marketing is most effective when it reaches
the right audience
You can post to your social profile...
Report by Social@Ogilvy (Feb 2014)
...but there’s only way to guarantee targeted delivery
at scale
* B2B Corporate Blog
Site Traffic
Composition
A diversified approach to paid distribution balances
traffic quality and cos...
Paid distribution quickly reaches an active online
audience with relevant content
Pre-
Distribution
Post-
Distribution
Nat...
Optimized distribution brings old
content back to life
* Published by Enterprise IT organization on B2C Financial
publishe...
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Native ift native advertising

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Native ift native advertising

  1. 1. Native Lift
  2. 2. Investing in great content is only the first step
  3. 3. Content marketing is most effective when it reaches the right audience
  4. 4. You can post to your social profile... Report by Social@Ogilvy (Feb 2014)
  5. 5. ...but there’s only way to guarantee targeted delivery at scale
  6. 6. * B2B Corporate Blog Site Traffic Composition A diversified approach to paid distribution balances traffic quality and costs
  7. 7. Paid distribution quickly reaches an active online audience with relevant content Pre- Distribution Post- Distribution Native Lift Traffic 0 1,682 Social Actions 121 1,874 Total Pageviews 158 3,112 * Published by Enterprise IT organization on B2C Financial publisher CampaignCampaign LaunchLaunch
  8. 8. Optimized distribution brings old content back to life * Published by Enterprise IT organization on B2C Financial publisher 7x7x 24x24x 2x2x

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