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Search engine optimization can be a minefield of strange terms, strange people and strange ideas and a lot of money.
Anyone who has delved into SEO a little bit knows that one of the biggest tools in a webmaster, blogger or business owner's arsenal is backlinking and linkbuilding. To the novice, it's just a matter of getting links to your site -- easy enough right?
It is easy, but it is incredibly time consuming, and when you're worried about writing another beautiful blog entry or making your widgets and running the site, there simply isn't that much time to deal with all the tedium of link building.
That is where linkbuilding services come in, these types of services sprang up the moment search engines began to dominate the Internet, and of course, there are wildly different companies within the industry.
Novices looking for a linkbuilding service might assume that getting all their links at once is the ideal way of using a link building service, but that can be quite detrimental to a Web site. If a linkbuilding service goes too fast, it can lead to Google penalizing the site or taking it out of its search results completely -- which means starting all over with a new site or saying goodbye to all of Google's search traffic. Google, for the most part, frowns on linkbuilding services, but for webmasters, it's almost essential to get a bunch of links just to be in contention with their competition.
Since Google frowns on link building service for the most part, site owners need to find a linkbuilding service that mimics the natural growth of a site so that the Google search spiders don't see a suspicious 500 links overnight.
It's counter intuitive, but the entire industry of link building is somewhat counter intuitive, though very necessary for people who don't have time or money to wait for their site to take off.