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Lady Gaga - Ce que le Tourisme peut apprendre

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Lady Gaga est une machine du marketing et de la communication. Une présentation punchy montrant ce que l'industrie du tourisme peut apprendre de cette diva de la pop.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Lady Gaga - Ce que le Tourisme peut apprendre

  1. 1. destination touristique design et communication | 8.10.2012
  2. 2. Comment une jeune fille iconnue de New-York est devenue... }
  3. 3. ... un phénoméne global? }
  4. 4. Lady Gaga }
  5. 5. Lady Gaga } 53 millions de fans sur Facebook
  6. 6. Lady Gaga } 53 millions de fans sur Facebook 2 milliards de vues sur Youtube pour Born this Way
  7. 7. Lady Gaga } 53 millions de fans sur Facebook 2 milliards de vues sur Youtube pour Born this Way 25 millions de dollars de revenus en 2011
  8. 8. COMMENT ?
  9. 9. Un effort marketing sans pareil }
  10. 10. } Une marque forte et reconnaissable
  11. 11. } Un postionnement clair
  12. 12. LADY GAGA est: glam - provoque - avant garde
  13. 13. Le postionnement de Lady Gaga }
  14. 14. Le postionnement de Lady Gaga } un choix courageux
  15. 15. Le postionnement de Lady Gaga } un choix courageux un choix ciblé vers les marchés
  16. 16. Le postionnement de Lady Gaga } un choix courageux un choix ciblé vers les marchés un choix réféchi
  17. 17. Le postionnement d’une destination } un choix courageux un choix ciblé vers les marchés un choix réféchi
  18. 18. CONCRèTEMENT... pour postionner une destination
  19. 19. Préparez le changement }
  20. 20. Faite un choix qui reflète la réalité }
  21. 21. soyez courageux prenez les décisions difficiles }
  22. 22. comprenez bien les besoins et attentes de vos marchés }
  23. 23. soyez different et... }
  24. 24. ... comme Lady Gaga cultivez votre positionnement en racontant de bonnes histoires
  25. 25. un être bizzare }
  26. 26. une robe en viande }
  27. 27. une diva futuriste }
  28. 28. Les histoires de Lady Gaga } sont simple se renouvellent facilement sont mémorable et visuelle
  29. 29. } Le bon postionnement d’une destination permet des histoires qui sont simple qui se renouvellent facilement qui sont mémorable et visuelle
  30. 30. QUELQUES EXEMPLES...
  31. 31. Yverdon fourniseur d’immaginaire (travail en cours)
  32. 32. PETIT GUIDE DU cycliste
  33. 33. LEYSIN oxygène des alpes
  34. 34. De l’air ! du big air… www.leysin.ch
  35. 35. Region Murtensee Land of 1000 colours (travail en cours)
  36. 36. AZUR 2 personnes CHF 280.- ÉMERAUDE 2 personnes CHF 280.- SÉJOUR A u co eur d e s cou l e u r s TURQUOISE 2 personnes CHF 330.- SÉJOUR A u co eur d e s cou l e u r s SÉJOUR A u co eur d e s cou l e u r s SÉJOUR A u co eur d e s cou l e u r s BLEU DE MINUIT 2 personnes CHF 450.Musandunt, voluptiur as ea il et, coriae dolore excerib erferumquid quia ipsanditat pa cusanda venimag nihilibusam et fugit fugit aliquam qui occae perum quas il imin nonsequ iduscium re doluptae lacipidis sum faccabo rroriscipide etum am aut est eniam hariae voluptae necae porum TANGERINE 2 personnes CHF 330.- SÉJOUR A u co eur d e s cou l e u r s NOISETTE 2 personnes CHF 360.SÉJOUR A u co eur d e s cou l e u r s Musandunt, voluptiur as ea il et, coriae dolore excerib erferumquid quia ipsanditat pa cusanda venimag nihilibusam et fugit fugit aliquam qui occae perum quas il imin nonsequ iduscium re doluptae lacipidis sum faccabo rroriscipide etum am aut est eniam hariae voluptae necae porum
  37. 37. Schwarzsee die Magie der Berge (travail en cours)
  38. 38. Pour conclure...
  39. 39. ... c’est incroyable ce qui peut être fait avec un bon postionnement de bonnes histoires.
  40. 40. merci de votre attention
  41. 41. design et communication www.allmeo.com

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